National News
Piyush Goyal meets EPCs, Industry Associations: strategies to address increase in US tariffs
During the meeting, GJEPC leadership, Anoop Mehta, Co-convener of Diamond Panel, GJEPC, and President, Bharat Diamond Bourse; and Sabyasachi Ray, Executive Director, GJEPC, conveyed the implications of the proposed Trump tariff hikes on the Indian gem and jewellery sector.
The session, attended by key industry stakeholders, focused on strategies to address the potential 10%-26% increase in tariffs on exports to the U.S. Shri Piyush Goyal emphasised key points during the discussion, aimed at strengthening India’s position amid evolving trade dynamics
1. The Hon’ble Minister highlighted India’s proactive role as a “first mover” in negotiating trade agreements under Prime Minister Narendra Modi’s leadership. expressing optimism about concluding talks within the agreed timelines.
2. He reassured G & J exporters, urging them “not to panic despite different speculations, and affirmed the Government’s full support to trade during this period of uncertainty.
3. Goyal also advised exporters to resist pressure from their buyers demanding discounts to offset the tariff burden and take a hit on their profitability.
4. Goyal also advised exporters to keep the flag of India as the trusted supplier flying high and not yield to enticements of rerouting supplies due to the tariff imbalances between countries, which have been created due to the new world order.
5. He also stated that the Govt. is in advanced talks for FTA with the UK, EU, New Zealand, etc., which will help the trade in getting full access to these new markets.
GJEPC urged the Government to recognise the gem and jewellery industry as one of the most affected sectors in the first phase of tariff negotiations, considering its significant dependence on the US market.
The Council highlighted the growing financial stress and high costs faced by industry units due to orders getting unserviceable due to tariffs and requested the introduction of special short-term relief measures by banks, similar to the concessions during Covid-era.
GJEPC also sought simplified financing options and support for exploring new markets to reduce overdependence on the US.
Hon’ble Minister Piyush Goyal acknowledged these concerns and assured the industry of support in easing operational challenges and help in promotion of Indian jewellery products in alternate markets.
National News
MMTC-PAMP Appoints Sidharth Malhotra As Brand Ambassador
As Part Of The Association, Sidharth Will Lead MMTC-PAMP’s New Integrated Campaign, ‘Purest And More,’ Showcasing The Brand’s Expanding Portfolio Across Physical Precious Metals, Digital Investments and Responsible Gold Recycling.
MMTC-PAMP, India’s only London Bullion Market Association (LBMA)-accredited Good Delivery Gold & Silver refiner, today announced acclaimed actor Sidharth Malhotra as its Brand Ambassador, marking a significant milestone in the brand’s journey to strengthen its connection with a new generation of consumers. As part of the association, Sidharth will lead MMTC-PAMP’s new integrated campaign, ‘Purest And More,’ showcasing the brand’s expanding portfolio across physical precious metals, digital investments and responsible gold recycling.
The integrated campaign showcases MMTC-PAMP’s complete ecosystem, from 24K 999.9+ purest gold and silver coins and bars to digital gold and silver, gold recycling, online purchasing and assured buyback services. Through relatable, everyday moments and festive celebrations, the campaign reinforces MMTC-PAMP’s position as India’s most trusted precious metals brand while making gold ownership more relevant, accessible and convenient for today’s consumers.
Announcing the association, Samit Guha, Managing Director and CEO, MMTC-PAMP said:
“We are delighted to welcome Sidharth Malhotra to the MMTC-PAMP family. Sidharth has built a strong reputation through authenticity, credibility and a modern outlook—qualities that closely reflect the values of our brand. As one of India’s most admired and influential actors, he enjoys a deep connect across generations, making him an ideal ambassador as we continue expanding the reach of MMTC PAMP among both seasoned investors and first-time buyers.
This partnership comes at an exciting phase in our growth as we continue to redefine precious metals ownership through innovation, responsible sourcing and world-class quality. Through our ‘Purest And More’ campaign, we are showcasing how MMTC-PAMP today offers far more than physical gold—from digital investments and online buying to gold recycling and assured buyback—while remaining uncompromising on purity and trust.”
The campaign film unfolds through a series of relatable family moments around a wedding celebration, with Sidharth naturally introducing consumers to MMTC-PAMP’s diverse offerings. The storytelling highlights that every MMTC-PAMP offering is backed by the brand’s commitment to purity, trust and convenience while reinforcing its promise of “Purest And More.”
Speaking on the association, Sidharth Malhotra said:
“MMTC-PAMP has built a remarkable reputation for purity, trust and innovation, while also modernising the way people invest in and experience precious metals. Whether it’s celebrating life’s milestones, building long-term wealth or embracing more responsible choices through recycled gold, the brand continues to stay relevant for today’s consumers. I’m excited to be part of this journey and look forward to connecting with people through the ‘Purest And More’ campaign.”
The association brings together one of India’s most recognised actors with one of the country’s most trusted precious metals brands at a time when consumer interest in certified physical gold, digital gold and sustainable precious metals solutions continues to grow. With Sidharth Malhotra as the face of the brand, MMTC-PAMP aims to further strengthen its leadership position while deepening engagement with a younger, digitally connected audience.
The campaign will be amplified across television, digital platforms, social media, print, retail stores and e-commerce channels, with dedicated creatives highlighting key offerings including digital gold and silver, festive gifting, Virasat recycled gold, Akshaya Tritiya, Diwali and MMTC-PAMP’s certified purity credentials.
Link to the TVC (YouTube):
Link to the TVC (Instagram):https://www.instagram.com/p/DciH4s7tim5//
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