National News
GJEPC Engages with Customs to Fast-Track Hand-Carriage Exports from Mumbai Airport
Chairman Kirit Bhansali meets Principal Chief Commissioner Prachi Saroop to advance long-pending trade facilitation for gem and jewellery exports

The Gem & Jewellery Export Promotion Council (GJEPC) convened a strategic meeting with Ms. Prachi Saroop, Principal Chief Commissioner of Customs, on 17th April to discuss the much-anticipated launch of hand-carriage exports for gem and jewellery through Mumbai International Airport.
Mr. Kirit Bhansali, Chairman of GJEPC, warmly welcomed Ms. Saroop and congratulated her on her recent promotion. The meeting also saw the participation of Mr. Anoop Mehta, President of the Bharat Diamond Bourse (BDB), Mr. Mehul Shah, Vice President of BDB, and Mr. Mithlesh Pandey, Director – Membership, GJEPC.
A major highlight of the discussion was the implementation of hand-carriage exports—a long-standing industry request aimed at simplifying and expediting international shipments. Ms. Saroop shared that a mock trial is planned for the third week of April 2025, and assured the industry of the Customs department’s full cooperation for the smooth and timely rollout of the initiative.

BrandBuzz
Mavitrra Launches “The Amara Collection” – A Timeless Celebration of Bridal Grandeur and Festive Luxury

Mavitrra, the elegant and stylistically unique and masterfully crafted bespoke diamond jewellery brand, has just come up with its latest creation this Diwali season. The Amara Collection, an alluring and timeless luxury bridal and festive jewellery collection that stays radiant and adds value to your wardrobe for the coming years.


“The Amara Collection” defines the beauty and sophistication of a lifetime, with pieces that are impeccably designed using natural diamonds and hallmark white and yellow gold. Each piece honours the glory of Indian celebrations and the opulence of bridal extravagance, combining ageless charm with modern artistry.
The idea of “Shining Beyond Time” has been the core of designing the collection, representing the concept in all the jewellery pieces. This is a collection of timeless masterpieces ranging from elegant diamond bangles and statement bridal rings to delicate yet grandeur evoking Lotus Earrings, all crafted in exquisite yellow and white gold. The essence of Mavitrra’s concept of artwear serving as a medium of expressing one’s unique personality and feelings is there in every intricate ornament.

“The beautiful, Amara collection is a nod to the spirit of the contemporary Indian woman, the bright, the strong and the timeless one,” states Bindu Sharma, the Founder and Creative Director of Mavitrra. She adds, “Every piece epitomises elegance, history, going far beyond ongoing fashion.”
Mavitrra specialises in custom-tailored luxury and blends proven manufacturing techniques with the highest quality inputs and a qualitative design to produce not merely luxurious jewellery but significant ones. From the custom bridal sets to the singular heirloom designs, each creative work is backed up by a certificate of excellence and made to perfection by hand of the master artisans.
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