National News
GJEPC Collaborates with Delhi Customs to Streamline Jewellery Export via Personal Carriage
Follow-up meeting focuses on refining SOPs under Circular No. 09/25 – Customs to ease export processes through Delhi’s Precious Cargo Warehouse
On 15 April, a delegation from the GJEPC Northern Regional Office met with senior officials of Delhi Customs to further refine Standard Operating Procedures (SOPs) for the import and export of jewellery via personal carriage. This discussion followed an initial meeting held on 9 April and focused on the implementation of Circular No. 09/25 – Customs, dated 28 April 2025, with the goal of issuing a comprehensive public notice for the trade.
Key customs officials present included Mr. Dheeraj Rastogi, IRS, Principal Commissioner – Exports; Ms. Ashima Bansal, IRS, Commissioner – ACC Export; Mr. Vishal Pal Singh, IRS, Commissioner – Airport; Mr. Dibyalok Singh, IRS, Deputy Commissioner – ACC Shed; and Mr. Anuj Kumar Pandey, IRS, Additional Deputy Commissioner – Airport. Representing the GJEPC were Mr. Antarpal Singh Sawhney, Regional Chairman – North, and Mr. Anil Sankhwal, Convener, Studded Jewellery Panel.
The meeting primarily addressed ways to optimise the draft SOPs for hand-carried jewellery exports through the Precious Cargo Warehouse (PCW) operated by Celebi at Delhi Airport. GJEPC representatives proposed practical solutions to remove procedural bottlenecks and speed up customs clearance. Among their key requests was the establishment of a dedicated detention room for appraised parcels within the Central Warehousing Corporation (CWC) cargo shed to reduce delays and improve exporter convenience.
Customs officials, led by Mr. Rastogi, responded positively to the recommendations and assured the delegation of due consideration. They also advised GJEPC to initiate discussions with CWC for space allocation to implement the suggested changes effectively.
National News
Senco Gold & Diamonds Launches Mother’s Day Campaign Honouring The Many Facets Of Motherhood
Inspired By The Evolving Journey Of Motherhood, The Campaign Reflects How This Bond Transforms Across Time – Taking On Different Meanings, Roles, and Expressions At Every Stage Of Life. Moving Beyond A Singular Narrative, It Captures The Depth and Richness Of Relationships That Grow, Shift, and Endure.
This Mother’s Day, Senco Gold & Diamonds presents a heartfelt campaign celebrating the many facets of motherhood, acknowledging the dynamic and ever-evolving nature of a mother’s role.
Much like a diamond derives its brilliance from its many facets, motherhood too is layered and evolving – shifting seamlessly from nurturer and protector to guide, companion, friend, and anchor. Each phase adds depth, creating a relationship that is as multifaceted as it is enduring.
It stems from the belief that motherhood is not defined by a single role or moment, but by an ever-evolving bond shaped over time. From being a source of comfort and strength in the earliest years to becoming a companion and constant in later stages, this relationship continues to grow while remaining deeply rooted in connection and understanding. The campaign talks about how Motherhood is not defined by a single emotion or moment. Strength, protection, guidance, companionship, and emotional grounding come together to form a bond that is both deeply personal and universally understood.
Speaking on the campaign, Joita Sen, Director & Head of Marketing and Design, Senco Gold & Diamonds, said, “This campaign reflects how we see motherhood – layered, evolving, and deeply personal. It moves beyond a single definition to acknowledge the many roles, emotions, and phases that shape this bond over time. Much like a diamond, these facets come together to create something enduring, felt as much in quiet moments as in words.”
These facets are brought alive through six individuals, including two influencers and four consumers, each offering personal reflections that capture the evolving nature of maternal relationships across generations.
Please find the campaign link here
The campaign went live on May 1, 2026, across digital platforms, inviting audiences to reflect on and celebrate their own unique relationships with their mothers.
For more information, visit here
About Senco Gold&Diamonds:
Senco Gold Ltd. (Senco) is a leading pan-India jewellery retailer with a rich legacy spanning over 85 years and is the largest jewellery retailer in Eastern India by number of showrooms. The brand has been recognised as the 2nd Most Trusted Jewellery Brand by TRA for the fourth consecutive year and was also ranked among the Most Desired Jewellery Brands by TRA in 2024, outperforming several industry peers.
Senco’s trailing twelve-month sales reached approximately Rs. 6,800 crore, demonstrating consistent year-on-year growth and reinforcing the brand’s strong market positioning. In October 2025, Senco Gold & Diamonds recorded its highest-ever retail sales of over Rs. 1,700 crore, registering a robust 56% YoY growth compared to October 2024. This performance included 60% YoY value growth in gold and 32% YoY value growth in diamonds. In terms of volume, the brand achieved 4% growth in gold, 5% growth in diamonds, and 8% growth in silver.
Currently, Senco operates 198+ showrooms across 17 states in India, along with two international showrooms in Dubai, UAE, through a combination of company-owned and franchisee models. The brand offers multiple retail formats including Classic & Modern, D’Signia, Everlite, House of Senco, and Sennes to cater to diverse customer segments and preferences.
For Media Queries:
Nakshatra Pramod – nakshatra@actimediaindia.com | +91 98405 41242
Zainab Mukhtyar – zainab@actimediaindia.com | +91 88795 56982
-
National News2 days agoPNG Jewellers stock touches 52-week high of Rs 727.80 amid strong market momentum, strong festive demand
-
National News1 hour agoSenco Gold & Diamonds Launches Mother’s Day Campaign Honouring The Many Facets Of Motherhood
-
New Premises3 days agoShringar House Of Mangalsutra Unveils Expanded State-Of-The-Art Manufacturing Facility At Kandivali, Mumbai
-
DiamondBuzz2 days agoBlueStone-Backed Ethera Launches Mother’s Day Campaign ‘I Am Not Like My Mother,’ Alongside A Curated Edit Of Everyday Fine Jewellery


