National News
GJEPC Collaborates with Delhi Customs to Streamline Jewellery Export via Personal Carriage
Follow-up meeting focuses on refining SOPs under Circular No. 09/25 – Customs to ease export processes through Delhi’s Precious Cargo Warehouse
On 15 April, a delegation from the GJEPC Northern Regional Office met with senior officials of Delhi Customs to further refine Standard Operating Procedures (SOPs) for the import and export of jewellery via personal carriage. This discussion followed an initial meeting held on 9 April and focused on the implementation of Circular No. 09/25 – Customs, dated 28 April 2025, with the goal of issuing a comprehensive public notice for the trade.
Key customs officials present included Mr. Dheeraj Rastogi, IRS, Principal Commissioner – Exports; Ms. Ashima Bansal, IRS, Commissioner – ACC Export; Mr. Vishal Pal Singh, IRS, Commissioner – Airport; Mr. Dibyalok Singh, IRS, Deputy Commissioner – ACC Shed; and Mr. Anuj Kumar Pandey, IRS, Additional Deputy Commissioner – Airport. Representing the GJEPC were Mr. Antarpal Singh Sawhney, Regional Chairman – North, and Mr. Anil Sankhwal, Convener, Studded Jewellery Panel.
The meeting primarily addressed ways to optimise the draft SOPs for hand-carried jewellery exports through the Precious Cargo Warehouse (PCW) operated by Celebi at Delhi Airport. GJEPC representatives proposed practical solutions to remove procedural bottlenecks and speed up customs clearance. Among their key requests was the establishment of a dedicated detention room for appraised parcels within the Central Warehousing Corporation (CWC) cargo shed to reduce delays and improve exporter convenience.
Customs officials, led by Mr. Rastogi, responded positively to the recommendations and assured the delegation of due consideration. They also advised GJEPC to initiate discussions with CWC for space allocation to implement the suggested changes effectively.
National News
Heer by GIVA Launches First Offline Store with ‘Alfaaz-e-Heer’ Poetry Night
An evening of shayari, stories, and celebration featuring Priya Malik
Heer by GIVA, GIVA’s gold and lab-grown diamond jewellery brand, celebrated the launch of its first offline store with ‘Alfaaz-e-Heer’, an evening of poetry, stories, and celebration that brought together creators, fashion enthusiasts, and members of the growing Heer community.
The launch event featured a special Shayari Night with Priya Malik, whose evocative verses set the tone for an evening rooted in expression, individuality, and storytelling, values that lie at the heart of the Heer brand. The celebration also included a lively Trivia Night and launch party, creating an engaging and immersive experience for guests as they explored Heer’s jewellery collections.
Designed as more than a traditional store opening, ‘Alfaaz-e-Heer’ reflected the brand’s philosophy that jewellery is not just an adornment but a form of personal expression. Through poetry, conversations, and community moments, the evening celebrated the many voices and stories that define Heer’s identity.
The new store offers customers the opportunity to experience Heer by GIVA’s gold and lab-grown diamond jewellery collections in a thoughtfully designed retail environment that brings the brand’s contemporary and expressive spirit to life.
On the debut of the store, Resha Jain, Chief Brand Officer at GIVA, said: “Heer has always been about celebrating individuality and the many voices of modern India. With the launch of our first offline store, we wanted to create an experience that reflects the soul of the brand, expressive, personal, and rooted in culture. Alfaaz-e-Heer was our way of bringing that spirit alive, where poetry, community, and jewellery come together to celebrate self-expression.”
The opening of Heer by GIVA’s first offline store marks an important milestone in the brand’s journey as it continues to expand its presence and deepen engagement with its growing community. While the brand has built strong resonance with customers through its digital-first approach, the move into physical retail enables Heer to create more immersive brand experiences and stronger community connections.
As the demand for contemporary fine jewellery continues to grow, Heer by GIVA aims to strengthen its presence through curated retail spaces that bring customers closer to the brand’s design philosophy and storytelling.
The store spans over 815 sq. ft. of retail space, along with an additional 230 sq. ft. dedicated to back-office operations, creating a seamless experience for both customers and the in-store team.
With ‘Alfaaz-e-Heer’, the brand not only celebrated a new retail chapter but also reaffirmed its vision of creating a community where jewellery becomes a language of identity, expression, and modern storytelling.
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