National News

GJEPC Applauds CBIC’s New Personal Carriage Rules to Enhance Gems & Jewellery Exports

Published

11 months ago

April 1, 2025

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The Gem and Jewellery Export Promotion Council (GJEPC) has welcomed the introduction of new, streamlined personal carriage procedures by the Central Board of Indirect Taxes and Customs (CBIC) aimed at enhancing the export and import of gems and jewellery. The new guidelines, set to take effect on May 1, 2025, were detailed in CBIC Circular No. 09/2025-Customs, issued on March 28, 2025.

Commenting on the landmark announcement, Kirit Bhansali, Chairman, GJEPC, said, “This initiative is the outcome of the Council’s continuous efforts and advocacy to Customs and other Government authorities. The Council had consistently represented at all the meetings and forums that personal carriage should be permitted from all the ports as it is allowed from Delhi port only urging its extension to all ports to boost exports. Following multiple representations and discussions, the Government of India has issued the circular to address this long-standing demand of the trade, which aims at improving the ease of doing business while ensuring regulatory compliance.”

Under the new guidelines, Bills of Entry and Shipping Bills for personal carriage transactions will be processed electronically, increasing both efficiency and transparency. Personal carriage for exports will now be permitted at nine major airports: Delhi, Mumbai, Kolkata, Chennai, Kochi, Coimbatore, Bangalore, Hyderabad, and Jaipur. Personal carriage imports will be allowed through seven designated airports: Delhi, Mumbai, Kolkata, Chennai, Bangalore, Hyderabad, and Jaipur.

The Foreign Trade Policy (FTP) will also continue to impose a value cap on personal carriage exports, with limits of $5 million for overseas exhibitions and $1 million for export promotion tours.

Shaunak Parikh, Vice Chairman of GJEPC, emphasized that this move would significantly reduce logistical challenges and costs, particularly benefiting small and medium enterprises (SMEs). He added, “By simplifying personal carriage procedures, this initiative strengthens India’s competitive edge in the global gem and jewellery trade.”

The new rules will require importers and exporters to follow advance documentation, baggage declaration, and customs examination protocols at designated airports. Before May 1, 2025, Jurisdictional Commissioners will issue further operational guidelines and organize outreach programs to ensure a smooth transition to the new procedures.

National News

This Women’s Day, Dhirsons Jewellers Celebrates the Milestones in a Woman’s Journey

This Women’s Day, Dhirsons Jewellers Celebrates the Milestones in a Woman’s Journey.

Published

1 hour ago

March 7, 2026

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While jewellery is often associated with weddings and festivals, Dhirsons Jewellers, Dhiraj Dhir Group believes the most meaningful pieces are the ones that mark a woman’s personal milestones. This Women’s Day, the brand celebrates these moments with the theme “Honouring Milestones, Not Occasions.”

Moving beyond traditional celebrations, the brand highlights moments that truly define a woman’s journey. These personal achievements often go uncelebrated, yet they mark some of the most meaningful chapters in her life.

The campaign also introduces the idea of “a colour for every milestone.” Gold symbolises the woman who built her own foundation, reflecting strength and independence, while white represents the woman who chose to heal and begin again. Through this thought, Dhirsons Jewellers encourages women to recognise their journeys and celebrate the paths they have created for themselves.

Riva Dhir, Creative Director, Dhirsons Jewellers, Dhiraj Dhir Group, Lajpat Nagar said, “People often ask me what we create at Dhirsons, and my answer is simple, we don’t make jewellery for occasions, we create it for the milestones in a woman’s journey.

Over the years, I have seen women walk into our store at defining moments in their lives, celebrating a success, marking a hard-earned achievement, or simply choosing themselves for the first time. That is when I realised that jewellery is never just about gold or diamonds. It becomes a reminder of strength, growth, and a promise she once made to herself. That is why every piece we create is designed to outlive trends, because when a woman wears something truly meaningful, it becomes a part of her story.”

At its heart, the campaign celebrates the moments of courage, growth, and self-belief that shape a woman’s journey and recognises that these milestones deserve to be honoured and remembered when they happen.