National News
GJEPC addresses exporters’ concerns in meeting with DGFT

An industry delegation comprising Kirit Bhansali, Chairman, GJEPC; Adil Kotwal, President, SEEPZ Gem & Jewellery Manufacturers’ Association (SGJMA); and Sabyasachi Ray, Executive Director, GJEPC, met with Ajay Bhadoo, Additional Secretary and Director General, Directorate General of Foreign Trade (DGFT), in New Delhi on 5 May.
The meeting focused on discussing various policy and operational challenges faced by exporters in the gem and jewellery sector. The delegation shared industry feedback and proposed constructive solutions to streamline export procedures and enhance ease of doing business.
The recent meeting convened between industry representatives and policymakers was timely, as India’s gem and jewellery sector faces mounting pressures from both global and domestic fronts. The sector has seen an 11.72% decline in exports for FY25, dropping to USD 28.5 billion, driven by reduced demand in key markets like the US and China, new tariffs, and global geopolitical tensions
These macroeconomic headwinds have made the discussion of policy and operational bottlenecks even more urgent.The imposition of a 27% reciprocal tariff by the US has significantly disrupted export flows and pricing structures, especially for diamonds and finished jewellery. Industry leaders stressed the need for swift government intervention and the advancement of a bilateral trade agreement to mitigate these impacts

BrandBuzz
Mavitrra Launches “The Amara Collection” – A Timeless Celebration of Bridal Grandeur and Festive Luxury

Mavitrra, the elegant and stylistically unique and masterfully crafted bespoke diamond jewellery brand, has just come up with its latest creation this Diwali season. The Amara Collection, an alluring and timeless luxury bridal and festive jewellery collection that stays radiant and adds value to your wardrobe for the coming years.


“The Amara Collection” defines the beauty and sophistication of a lifetime, with pieces that are impeccably designed using natural diamonds and hallmark white and yellow gold. Each piece honours the glory of Indian celebrations and the opulence of bridal extravagance, combining ageless charm with modern artistry.
The idea of “Shining Beyond Time” has been the core of designing the collection, representing the concept in all the jewellery pieces. This is a collection of timeless masterpieces ranging from elegant diamond bangles and statement bridal rings to delicate yet grandeur evoking Lotus Earrings, all crafted in exquisite yellow and white gold. The essence of Mavitrra’s concept of artwear serving as a medium of expressing one’s unique personality and feelings is there in every intricate ornament.

“The beautiful, Amara collection is a nod to the spirit of the contemporary Indian woman, the bright, the strong and the timeless one,” states Bindu Sharma, the Founder and Creative Director of Mavitrra. She adds, “Every piece epitomises elegance, history, going far beyond ongoing fashion.”
Mavitrra specialises in custom-tailored luxury and blends proven manufacturing techniques with the highest quality inputs and a qualitative design to produce not merely luxurious jewellery but significant ones. From the custom bridal sets to the singular heirloom designs, each creative work is backed up by a certificate of excellence and made to perfection by hand of the master artisans.
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