National News
GJEPC addresses exporters’ concerns in meeting with DGFT
An industry delegation comprising Kirit Bhansali, Chairman, GJEPC; Adil Kotwal, President, SEEPZ Gem & Jewellery Manufacturers’ Association (SGJMA); and Sabyasachi Ray, Executive Director, GJEPC, met with Ajay Bhadoo, Additional Secretary and Director General, Directorate General of Foreign Trade (DGFT), in New Delhi on 5 May.
The meeting focused on discussing various policy and operational challenges faced by exporters in the gem and jewellery sector. The delegation shared industry feedback and proposed constructive solutions to streamline export procedures and enhance ease of doing business.
The recent meeting convened between industry representatives and policymakers was timely, as India’s gem and jewellery sector faces mounting pressures from both global and domestic fronts. The sector has seen an 11.72% decline in exports for FY25, dropping to USD 28.5 billion, driven by reduced demand in key markets like the US and China, new tariffs, and global geopolitical tensions
These macroeconomic headwinds have made the discussion of policy and operational bottlenecks even more urgent.The imposition of a 27% reciprocal tariff by the US has significantly disrupted export flows and pricing structures, especially for diamonds and finished jewellery. Industry leaders stressed the need for swift government intervention and the advancement of a bilateral trade agreement to mitigate these impacts
National News
iAMORY Goes Mobile: D2C Jeweler Debuts App to Disrupt India’s ‘Counter-Led’ Retail
By bridging the trust gap with lab-grown diamonds and 925 silver, the new iOS and Android platform aims to become a “digital counter” for the modern consumer.
Following a successful physical debut in Mumbai, jewelry brand iAMORY has officially launched its mobile application on Android and iOS. The move signals a strategic shift to scale its direct-to-consumer (D2C) presence, targeting the rapidly evolving digital habits of Indian shoppers.


The app launch is designed to solve the “discovery fatigue” and lack of transparency often associated with traditional jewelry buying. By focusing on the 925 sterling silver and lab-grown diamond (LGD) segments, iAMORY is positioning itself at the intersection of affordability and fine jewelry.
A “Digital Counter” Experience The platform introduces several features aimed at building consumer confidence in high-value online purchases:
- Total Transparency: Real-time access to metal purity details, diamond certifications, and clear pricing breakdowns.
- Mobile-First Design: A seamless interface featuring AI-driven notifications, wishlists, and secure “one-tap” checkouts.
- Exclusive Access: App users will receive priority access to limited product drops and specialized discounts not available on the web or in-store.

Archit Jain of iAMORY noted that the power dynamic in the industry is shifting. “Digital adoption is democratizing jewelry,” Jain stated. “It is shifting power from family-led counters to digital-first, design-led brands that prioritize transparency, speed, and storytelling.” He describes the app as a “digital counter” where users can instantly compare prices and access social proof.
iAMORY plans to continuously iterate on the app experience, with upcoming updates slated to include advanced personalization tools, AI-driven loyalty mechanisms, and interactive content formats to deepen customer engagement.
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