National News
GJEPC addresses exporters’ concerns in meeting with DGFT
An industry delegation comprising Kirit Bhansali, Chairman, GJEPC; Adil Kotwal, President, SEEPZ Gem & Jewellery Manufacturers’ Association (SGJMA); and Sabyasachi Ray, Executive Director, GJEPC, met with Ajay Bhadoo, Additional Secretary and Director General, Directorate General of Foreign Trade (DGFT), in New Delhi on 5 May.
The meeting focused on discussing various policy and operational challenges faced by exporters in the gem and jewellery sector. The delegation shared industry feedback and proposed constructive solutions to streamline export procedures and enhance ease of doing business.
The recent meeting convened between industry representatives and policymakers was timely, as India’s gem and jewellery sector faces mounting pressures from both global and domestic fronts. The sector has seen an 11.72% decline in exports for FY25, dropping to USD 28.5 billion, driven by reduced demand in key markets like the US and China, new tariffs, and global geopolitical tensions
These macroeconomic headwinds have made the discussion of policy and operational bottlenecks even more urgent.The imposition of a 27% reciprocal tariff by the US has significantly disrupted export flows and pricing structures, especially for diamonds and finished jewellery. Industry leaders stressed the need for swift government intervention and the advancement of a bilateral trade agreement to mitigate these impacts
National News
This Women’s Day, Dhirsons Jewellers Celebrates the Milestones in a Woman’s Journey
This Women’s Day, Dhirsons Jewellers Celebrates the Milestones in a Woman’s Journey.
While jewellery is often associated with weddings and festivals, Dhirsons Jewellers, Dhiraj Dhir Group believes the most meaningful pieces are the ones that mark a woman’s personal milestones. This Women’s Day, the brand celebrates these moments with the theme “Honouring Milestones, Not Occasions.”
Moving beyond traditional celebrations, the brand highlights moments that truly define a woman’s journey. These personal achievements often go uncelebrated, yet they mark some of the most meaningful chapters in her life.
The campaign also introduces the idea of “a colour for every milestone.” Gold symbolises the woman who built her own foundation, reflecting strength and independence, while white represents the woman who chose to heal and begin again. Through this thought, Dhirsons Jewellers encourages women to recognise their journeys and celebrate the paths they have created for themselves.
Riva Dhir, Creative Director, Dhirsons Jewellers, Dhiraj Dhir Group, Lajpat Nagar said, “People often ask me what we create at Dhirsons, and my answer is simple, we don’t make jewellery for occasions, we create it for the milestones in a woman’s journey.

Over the years, I have seen women walk into our store at defining moments in their lives, celebrating a success, marking a hard-earned achievement, or simply choosing themselves for the first time. That is when I realised that jewellery is never just about gold or diamonds. It becomes a reminder of strength, growth, and a promise she once made to herself. That is why every piece we create is designed to outlive trends, because when a woman wears something truly meaningful, it becomes a part of her story.”
At its heart, the campaign celebrates the moments of courage, growth, and self-belief that shape a woman’s journey and recognises that these milestones deserve to be honoured and remembered when they happen.
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