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GJC Inaugurates New Office; Gems & Jewellery Industry Reaffirms Support To Government’s Economic Measures and Presents Structured Roadmap For Revitalised Gold Monetisation Scheme

GJC Strengthens Industry Representation With New Office Launch; Trade Backs Government’s Macroeconomic Strategy

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The All India Gem & Jewellery Domestic Council (GJC), representing over six lakh jewellers across India, marked another significant milestone in its journey with the inauguration of its new office at Trust House, Parel East, Mumbai. Over the past two decades, GJC has emerged as a leading national trade body advocating policy reforms, promoting transparency, encouraging responsible trade practices, and safeguarding the interests of artisans, traders, and consumers across the gems and jewellery sector.

The inauguration of the new office reflects GJC’s continued institutional growth and its commitment towards strengthening industry representation and stakeholder engagement at the national level.

The inauguration ceremony was graced by:

  • Ajay Sancheti – Former Member of Rajya Sabha
  • Pankaj Bhoyar – Hon’ble Minister of State for Home (Rural), Housing, School Education, Cooperation and Mining, Government of Maharashtra
  • Chitra Wagh – Member of Legislative Council Maharashtra
  • Rajesh Rokde – Chairman, GJC
  • Avinash Gupta – Vice Chairman, GJC
  • Members of the Committee of Administration (COA)

The event witnessed the presence of prominent industry leaders, associations, stakeholders, and members of the trade fraternity from across the country, celebrating yet another landmark achievement in GJC’s continued journey of service to the industry.

On 13th May 2026, GJC also convened a nationwide virtual meeting attended by Chairman Rajesh Rokde, Vice Chairman Avinash Gupta, past Chairmen including Ashok Minawala and Saiyam Mehra, senior industry leader Nitin Khandelwal, zonal committee members, trade associations, and jewellers from across India.

The meeting was organised to deliberate upon the Government’s recent economic measures relating to customs duty revisions on gold and silver, broader macroeconomic concerns, and the need for constructive industry participation in supporting national economic priorities.

During the discussions, the industry acknowledged the Government’s concerns relating to Current Account Deficit (CAD), foreign exchange management, and prevailing global economic uncertainties. GJC reiterated that the gems and jewellery industry has always stood shoulder-to-shoulder with the nation during challenging economic periods and remains committed to supporting measures aimed at strengthening macroeconomic stability and reducing pressure on foreign exchange reserves.

Key Discussions and Industry Suggestions

  • Recent customs duty revisions have resulted in higher landing costs of gold and silver, thereby impacting market dynamics and consumer purchasing behaviour.
  • GJC emphasized the importance of industry unity and constructive engagement with the Government while presenting structured recommendations for revitalising the Gold Monetisation Scheme (GMS).
  • Members deliberated upon the need to encourage responsible consumption patterns, with greater focus on value-added jewellery purchases and old gold exchange mechanisms and also discourage the selling pure gold bars to end consumers
  • The industry stressed the importance of promoting recycling and circulation of idle household gold within the formal economy.

Rajesh Rokde, Chairman, GJC, stated:

“We extend our sincere gratitude to Shri Ajay Sancheti ji, Shri Pankaj Bhoyar ji, and Smt. Chitra Wagh ji for gracing this important occasion and encouraging the industry through their presence. The inauguration of GJC’s new office marks an important institutional milestone for the Council and reflects the collective strength and unity of the Indian gems and jewellery fraternity.

At this important juncture, GJC and the entire industry stand firmly with the nation and respect the Government’s policy decisions taken in the larger national interest. India’s gems and jewellery sector has historically demonstrated resilience, discipline, and adaptability during periods of economic transition, and we are confident that the trade will continue to act responsibly and contribute positively towards national economic priorities.

GJC has urged its members to discourage the selling pure gold bars to end customers and promote jewellery sales by strengthening old gold exchange mechanisms, and support measures that help reduce pressure on imports and Current Account Deficit (CAD). We believe the present customs duty revisions are part of a calibrated economic approach in the prevailing scenario, and the trade should remain calm, confident, and constructive in its outlook. GJC will continue working closely with the Government and all stakeholders to ensure long-term stability, consumer confidence, and sustainable growth of the sector.”

Avinash Gupta, Vice Chairman, GJC, added:

“The establishment of GJC’s own office is a proud milestone that reflects the confidence, unity, and progress of the Indian gems and jewellery fraternity. This achievement is the result of the vision, dedication, and contribution of all past Chairmen, founding members, industry leaders and most importantly our valued members who have strengthened GJC over the last two decades.

Gold and jewellery remain deeply connected with India’s economy, traditions, and household savings culture. At this stage, the industry must continue conducting business responsibly while supporting artisans, traders, and consumers with confidence and stability.

GJC fully supports the nation’s larger economic priorities and remains committed to constructive engagement with policymakers to safeguard stakeholder interests and ensure the long-term growth and stability of the sector.

We have also submitted a structured roadmap for a revitalised Gold Monetisation Scheme (GMS), aimed at mobilising idle household gold, strengthening formalisation, reducing dependence on imports, and supporting India’s long-term economic resilience and self-reliance in the gems and jewellery ecosystem and promote Atmanirbhar Bharat.”

GJC reaffirmed its commitment to work collaboratively with the Government, policymakers, financial institutions, and all stakeholders to ensure that India’s gems and jewellery sector continues to remain globally competitive, economically responsible, and aligned with national interests.

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Prismara By KGK Group Launches Its First Retail Store In New Delhi, Introducing A New Era Of Lifestyle Jewellery

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Prismara by KGK Group, India’s emerging lifestyle jewellery brand redefining modern luxury, has announced the launch of its first-ever physical retail store in the capital. Located at Ground Floor, Right Side Portion, A-89, Central Market, Lajpat Nagar, New Delhi – 110024, the store marks Prismara’s formal entry into offline retail and its debut in one of India’s most vibrant jewellery markets.

This milestone is more than a store opening—it marks Prismara’s official debut as a fully immersive, in-person lifestyle jewellery experience. Backed by the 120-year legacy of the KGK Group, Prismara brings to Delhi a distinctive proposition: the fusion of lab-grown diamonds with natural gemstones such as rubies, sapphires, and emeralds, sourced through KGK’s global mining and supply network.

Designed as a lifestyle jewellery destination rather than a traditional showroom, the Prismara store offers a warm, curated, and pressure-free environment. Customers can explore myriad collections including rings, earrings, pendants, bracelets, and charms while gaining a deeper understanding of craftsmanship, sourcing, and materials.

Every piece is crafted in 14k and 18k gold and available in rose, white, and yellow finishes. Each piece is also BIS hallmarked and certified, ensuring authenticity and transparency. Prismara stands apart in the lab-grown diamond space by moving beyond affordability and ethics, combining lab-grown diamonds with naturally sourced coloured gemstones to offer a distinctive lifestyle jewellery offering.

Saransh Kothari, CEO, Prismara, representing the fifth generation of the KGK Group, said:

“Natural gemstones carry the story of the earth. Lab-grown diamonds carry the story of what we can build. Prismara brings them together — not as a compromise, but as a statement. Delhi is where we bring that statement to life for the first time — where people can walk in, feel the pieces, and decide what they mean to them. We want people to wear color, play with it, and feel that what they put on actually matters.”

This fusion is powered by KGK Group’s vertically integrated global operations, spanning mines to retail across 20+ countries, with direct sourcing from Myanmar, Zambia, Tanzania, and Colombia, ensuring unmatched provenance among new-age jewellery brands. The collections include Ombre (gradient designs), Kaleido (vibrant multi-stone pieces), Flora & Fauna (nature-inspired), Forever Love (romantic jewellery), and Timeless Classic (everyday essentials).

Special Launch Offer

To celebrate the grand opening, Prismara is offering 0% making charges for the first 100 customers, exclusively at the Lajpat Nagar store.

Following its Delhi debut, Prismara plans to expand into Gurugram and Jaipur, with a focused, experience-led retail strategy. The brand aims to establish itself as India’s most credible and loved lifestyle jewellery brand for the new generation, bridging heritage craftsmanship with contemporary expectations.

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