National News
GJ sector sees 84.39% growth in FDI
India’s foreign direct investment (FDI) inflows have witnessed a remarkable 45.4% surge in the first half of FY24, reaching USD 29 billion.
Even more dazzling is the performance of the gems and jewellery sector, which saw an 84.39% jump in FDI, signalling renewed investor confidence in this crucial industry.
India recorded a sharp 45.4% increase in overall Foreign Direct Investment (FDI) inflows during April-September 2024, reaching USD 29 billion (INR 2.49 lakh crore), compared to USD 20 billion (INR 1.68 lakh crore) in the same period a year earlier, according to data from the Department for Promotion of Industry and Internal Trade (DPIIT).
The gems and jewellery sector also witnessed an impressive surge in FDI inflows, rising by 84.39% to USD 45.7 million (INR 381.67 crore) during April-September 2024, compared to USD 24.8 million (INR 205.29 crore) in the corresponding period in 2023. This marks a significant recovery in investment inflows into the sector, which had seen a fluctuating trend in recent years.
According to DPIIT data, total FDI equity inflows into India have been on an upward trajectory, increasing from USD 40 billion in 2015-16 to USD 44.42 billion in 2023-24. The latest data indicates strong investor confidence in India’s economic policies and business environment, despite global uncertainties.
National News
Palmonas Unveils The Palmonas X Tanya Ghavri Collection
New Campaign Film Launched Featuring Actor and Co-Founder Shraddha Kapoor Alongside Celebrity Stylist Tanya Ghavri
Palmonas brings its latest collaboration, the Palmonas x Tanya Ghavri collection, to life with a new campaign film featuring actor and Co-Founder Shraddha Kapoor alongside celebrity stylist Tanya Ghavri.
The campaign captures the duo in a playful styling session, exploring the collection through Tanya’s signature approach to layering, stacking and statement-making jewellery.
The campaign film follows Shraddha as she gets styled by Tanya in pieces from the collection, with the two discussing their approach to jewellery and the growing “jewellery maxxing” trend. From layering necklaces and stacking rings to mixing statement pieces with delicate designs, Tanya experiments with different combinations to show how jewellery can become the defining element of a look.
The conversation between Shraddha and Tanya adds a candid and playful dimension to the campaign, as they explore the idea of wearing more jewellery and making different pieces work together. Rather than following a single styling formula, the film embraces experimentation, with different silhouettes, proportions and textures coming together to create looks that feel personal.
The Palmonas x Tanya Ghavri collection is available for a limited time, only until 30 October. The campaign invites jewellery lovers to explore Tanya’s edit and experiment with their own take on jewellery maxxing before the collection is no longer available.
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