National News
GIVA Redefines Jewellery Shopping with 2-Hour Delivery Service in Bengaluru
In a move that’s set to transform how consumers buy jewellery online, leading D2C brand GIVA has introduced an industry-first 2-hour jewellery delivery service in Bengaluru. The initiative blends luxury, technology, and speed — offering customers the joy of instant gifting and convenience without compromising on quality or trust.
Under the new ‘GIVA GO’ service, customers in select Bengaluru locations can now receive their jewellery orders within just two hours of purchase. Each eligible product on GIVA’s website and app carries a distinct “GIVA GO” badge, making it easy for shoppers to identify items available for ultra-fast delivery. The service leverages GIVA’s network of urban fulfilment hubs and dark stores, enabling the brand to manage inventory closer to customers and streamline last-mile logistics for faster turnaround.
“Jewellery is deeply emotional — often tied to celebrations, surprises, and special moments. With GIVA GO, we want to make sure no one has to wait to make those moments special,” said Ishendra Agarwal, Co-founder of GIVA.
Traditionally, jewellery deliveries — even for silver and gold-plated collections — have taken several days due to quality checks and secure packaging. By compressing this process to just a few hours, GIVA is pioneering a new benchmark for digital-first jewellery retail in India. This initiative reflects the broader “instant delivery” trend sweeping across e-commerce, where consumers increasingly value speed and convenience across all product categories.
Bengaluru, known for its young, tech-savvy shoppers and strong delivery infrastructure, serves as the perfect launch city for the pilot program. GIVA has also indicated plans to expand the service to Delhi, Mumbai, and Hyderabad in the coming months, aligning the rollout with the festive and gifting seasons.
Industry experts believe this innovation could reshape customer expectations across the jewellery category. The combination of speed, authenticity, and seamless experience may push other brands to rethink their logistics and customer engagement strategies. For consumers, the benefit is immediate — whether it’s a last-minute anniversary gift or a spontaneous self-purchase, jewellery can now arrive at their doorstep in record time.
India’s appetite for borrowing against gold is reshaping the country’s credit landscape. Outstanding gold-backed loans have surged 128% from a year earlier, crossing Rs.4 lakh crore ($48 billion) for the first time, according to data from the Reserve Bank of India. As of Jan. 31, loans secured by gold jewellery stood at Rs.4,00,517 crore, marking one of the fastest expansions in retail credit in recent years.
The boom in gold loans has helped propel overall non-food bank credit growth to 14.4% year-on-year. Personal loans now account for 34.5% of total bank lending, outpacing other segments and underscoring a broader shift toward consumer-driven credit expansion
Gold loans alone contributed roughly 9% of incremental bank credit during the period. Between January 2024 and January 2026, outstanding gold-backed credit rose by nearly Rs.3.1 lakh crore—an increase of about 338% over two years—more than quadrupling the size of the portfolio.
Two factors are driving the surge. First, gold prices have climbed roughly 152% over the past two years, increasing the collateral value of household holdings. Second, regulatory guidance requiring banks to classify loans secured by gold explicitly as gold loans has sharpened reporting and accelerated balance-sheet growth in the segment.
The trend highlights a distinctive feature of India’s financial system: households’ vast stock of physical gold, long viewed primarily as a store of wealth, is increasingly being mobilized as collateral for formal credit.
While personal lending and credit to nonbank financial companies within the services sector continue to expand rapidly, industrial credit remains uneven. Loans to micro, small and medium enterprises are growing steadily, but borrowing by large corporations has stayed relatively muted.
Since March 21, 2025, banks have added Rs.21.8 lakh crore to their non-food loan books, translating into 12% growth for the financial year to date. Yet it is gold—rather than factories or infrastructure—that is emerging as one of the most dynamic engines of India’s current credit cycle.
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