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GIVA Redefines Jewellery Shopping with 2-Hour Delivery Service in Bengaluru

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In a move that’s set to transform how consumers buy jewellery online, leading D2C brand GIVA has introduced an industry-first 2-hour jewellery delivery service in Bengaluru. The initiative blends luxury, technology, and speed — offering customers the joy of instant gifting and convenience without compromising on quality or trust.

Under the new ‘GIVA GO’ service, customers in select Bengaluru locations can now receive their jewellery orders within just two hours of purchase. Each eligible product on GIVA’s website and app carries a distinct “GIVA GO” badge, making it easy for shoppers to identify items available for ultra-fast delivery. The service leverages GIVA’s network of urban fulfilment hubs and dark stores, enabling the brand to manage inventory closer to customers and streamline last-mile logistics for faster turnaround.

“Jewellery is deeply emotional — often tied to celebrations, surprises, and special moments. With GIVA GO, we want to make sure no one has to wait to make those moments special,” said Ishendra Agarwal, Co-founder of GIVA.

Traditionally, jewellery deliveries — even for silver and gold-plated collections — have taken several days due to quality checks and secure packaging. By compressing this process to just a few hours, GIVA is pioneering a new benchmark for digital-first jewellery retail in India. This initiative reflects the broader “instant delivery” trend sweeping across e-commerce, where consumers increasingly value speed and convenience across all product categories.

Bengaluru, known for its young, tech-savvy shoppers and strong delivery infrastructure, serves as the perfect launch city for the pilot program. GIVA has also indicated plans to expand the service to Delhi, Mumbai, and Hyderabad in the coming months, aligning the rollout with the festive and gifting seasons.

Industry experts believe this innovation could reshape customer expectations across the jewellery category. The combination of speed, authenticity, and seamless experience may push other brands to rethink their logistics and customer engagement strategies. For consumers, the benefit is immediate — whether it’s a last-minute anniversary gift or a spontaneous self-purchase, jewellery can now arrive at their doorstep in record time.

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National News

Gold loan NBFC stocks face pressure as gold prices decline

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Gold loan NBFC stocks faced pressure as gold prices crashed, with Muthoot Finance and Manappuram Finance dropping 3% and 1.45%. Despite recent declines, both stocks show solid year-to-date gains of around 49% and 50%, respectively. Shares of Muthoot Finance slipped 4.29 percent to Rs 3,134.20 apiece on the NSE. The stock has declined for three straight sessions, losing nearly 6 percent during the period. Manappuram Finance also fell 2.8 percent to Rs 277.90 per share.

Gold prices eased for the third consecutive day as investors booked profits after a recent rally. Globally, the metal edged lower towards the $4,000-an-ounce mark amid concerns that its sharp gains had become overstretched. Weakness in gold prices typically weighs on gold financing companies as the value of collateral declines, impacting loan margins. Short-term challenges include potential slowdowns in loan disbursements and temporary margin pressure.

Gold loan NBFC stocks are facing pressure as gold prices have declined for three consecutive days. Muthoot Finance dropped 4.29% to Rs 3,134.20, losing nearly 6% over three sessions, while Manappuram Finance fell 2.8% to Rs 277.90. This decline comes as investors booked profits after gold’s recent rally toward the $4,000-an-ounce mark, with concerns that prices had become overstretched.

The connection between falling gold prices and these stocks is straightforward. Gold loan NBFCs lend money using gold jewelry as collateral, typically advancing around 75% of the gold’s value. When gold prices fall, the collateral backing their existing loans becomes less valuable, which squeezes their safety margins and creates potential risks. They may need to ask borrowers for additional collateral or close out some positions if the loan-to-value ratios become unfavorable.

Beyond the immediate risk concerns, falling gold prices also hurt the growth prospects of these companies. Lower prices mean they can only disburse smaller loans against the same quantity of gold, which directly impacts their ability to grow their loan books. Additionally, customers become hesitant to pledge their gold when prices are declining, preferring to wait for better valuations. This combination reduces both the size and volume of new loans.

However, the recent decline needs to be viewed in context. Despite the current pressure, both Muthoot Finance and Manappuram Finance are still showing impressive year-to-date gains of around 49-50%. This means the recent weakness represents a modest correction within a much larger uptrend. The stocks have performed exceptionally well throughout the year, and this pullback follows a period of strong gains.

Looking ahead, the key question is whether gold prices will stabilize or continue declining. Short-term challenges include potential slowdowns in loan disbursements and temporary margin pressure. However, gold loan NBFCs have weathered gold price volatility before, and their business model remains fundamentally sound with typically low non-performing assets. India’s deep cultural connection to gold ensures sustained demand for gold-backed financing regardless of short-term price movements. For investors, this situation could represent either a buying opportunity or a warning sign, depending on their view of gold’s longer-term trajectory.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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