GlamBuzz
GIVA Launches ‘Glow in Motion’, Unveils New Jewellery Collection Fronted by Barkha Singh
Glow in Motion showcases jewellery designed to move, sparkle and evolve with every moment
GIVA, one of India’s fastest-growing fine jewellery brands, has unveiled its latest campaign and collection, ‘Glow in Motion’, fronted by actor and youth icon Barkha Singh. The new range celebrates modern femininity, movement and everyday elegance, introducing jewellery that is designed to move with you and move with light, creating a glow that evolves through every moment of the day.
At the heart of the launch is a visually striking television commercial that unfolds through a playful, high-energy heist narrative. Set against energetic music and fast-paced storytelling, the film portrays a moment so irresistible that Barkha’s character is compelled to bend the rules, all for a glimpse, a touch, and ultimately the glow of the jewellery. The TVC brings to life the idea that some sparkle is simply impossible to ignore.
Each piece in the Glow in Motion collection is crafted in 925 sterling silver and engineered to mirror this philosophy of fluidity and light. Designed using advanced CNC (Computer Numerical Control) cutting technology, every design is carved with microscopic precision into pure silver, creating fine textures, perfect symmetry and graceful movement. This modern cutting technique allows the jewellery to reflect light from multiple angles, making it sparkle differently with every movement — symbolising confidence, energy and effortless elegance.
Speaking about the campaign, Resha Jain, Chief Brand Officer, GIVA, said- “As we kickstart the new year with Glow in Motion, we’re excited to bring a collection that reflects how women today truly live — expressive, dynamic and constantly evolving. We wanted to create jewellery that doesn’t just sit on you, but responds to light, moves with you, and becomes part of your everyday rhythm. Barkha embodies this spirit beautifully, making the collection both aspirational and deeply relatable.”
The campaign is being rolled out as a high-impact 360° initiative across television, outdoor, retail and digital platforms. GIVA is strengthening its on-ground visibility through premium hoardings and immersive retail activations, while its stores will feature the Glow in Motion section with clear branding, focused product displays and prominent placement across key visual merchandising zones. These high-visibility VM installations are designed to spotlight the collection, elevate the in-store experience and drive walk-ins.
With a growing presence of 300+ stores across India, GIVA continues to strengthen its footprint nationwide while reinforcing its position as a culturally relevant, design-forward jewellery brand that blends fashion, movement and self-expression.
With ‘Glow in Motion’, GIVA redefines everyday luxury, proving that when jewellery moves with you, your glow moves with you too.
GlamBuzz
Ajay Devgn unveils new Kalyan Jewellers Showroom in Indore
The ultimate jewellery experience arrives in Indore, blending legacy with modern lifestyle
Kalyan Jewellers, one of India’s most trusted jewellery brands, today announced a significant reinforcement of its market presence in Central India with the grand launch of a new showroom at Sapna Sangeeta Road, Indore. In a strategic move to capture the evolving consumer landscape, the launch also features a dedicated showroom for Candere, Kalyan Jewellers’ lifestyle-centric, omni-channel brand. The inauguration was officiated by Bollywood star Ajay Devgn in the presence of esteemed guests and patrons.
The co-location of Kalyan Jewellers and Candere brings the vision of a “Complete Jewellery Destination” to life. The state-of-the-art retail space offers a luxurious experience and a comprehensive portfolio for every consumer segment, from seekers of timeless heirlooms to Gen Z and working professionals looking for contemporary, lightweight everyday jewellery.
The Candere showroom will cater to today’s Gen Z, working women, and style-savvy men with its trendy and lightweight collections, with prices starting at an accessible Rs10,000. Evolving from a digital-first brand to an omni-channel retailer, Candere seamlessly blends the convenience of online shopping with the essential touch-and-feel experience of a physical store.
“It is an honour to be part of this landmark launch in Indore,” said Ajay Devgn during the launch. “Kalyan Jewellers is a brand built on the pillars of trust and transparency. This new destination successfully integrates the grandeur of traditional Indian craftsmanship with the modern, accessible energy of Candere. I am confident that Indore’s discerning patrons will appreciate this unique, one-stop shopping experience.”
“Our expansion in Indore is a testament to the city’s growing appetite for both heritage craftsmanship and modern lifestyle jewellery,” said Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers. “By integrating the classic grandeur of Kalyan with the agile, digital-first spirit of Candere, we are creating an ecosystem that caters to every consumer touchpoint, from traditional gold to contemporary diamonds.”
Celebrating the launch, Kalyan Jewellers has announced a range of exclusive in-store offers, including savings of up to ₹1,500 per gram on jewellery-making charges. The brand’s Special Gold Board Rate, the lowest in the market and uniform across all showrooms, will also be applicable for a limited period.
All jewellery retailed at Kalyan Jewellers is BIS-hallmarked and undergoes multiple purity tests. In addition, patrons will receive the Kalyan Jewellers 4-Level Assurance Certificate, guaranteeing gold purity, free lifetime maintenance, detailed product information, transparent exchange and buy-back policies, reaffirming the brand’s commitment to trust and transparency.
The showroom will also stock Kalyan’s popular house brands, including Muhurat (Wedding Jewellery Line), Mudhra (Handcrafted Antique Jewellery), Nimah (Temple Jewellery), Glo (Dancing Diamonds), Ziah (Solitaire-like Diamond Jewellery), Anokhi (Uncut Diamonds), Apoorva (Diamonds for Special Occasions), Antara (Wedding Diamonds), Hera (Daily Wear Diamonds), Rang (Precious Stones Jewellery) and the recently launched Lila (Coloured Stones and Diamond Jewellery).
source:Kalyan Jewellers
-
National News22 hours agoGJEPC addresses issue of Termination of IEEPA-Based Reciprocal Tariffs
-
National News23 hours agoWGC India gold market update: Price strength fuels demand Looking ahead
-
International News1 day agoIGI approves an investment of up to $150,000 in Saudi Arabia
-
National News24 hours agoIndia’s polished diamond exports dip by 3.6 per cent yoy in January 2026
JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.