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Gemfields and PureJewels Launch ‘Zariya’ Emerald Collection to Celebrate May and 75 Years of Craftsmanship

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Emerald is the fitting birthstone of May, the month when green shoots burst forth and fields turn green. Coinciding with this highpoint of spring is a new partnership between Gemfields and PureJewels, a fine jewellery label dedicated to quality, craftsmanship and heritage, with roots in India and Africa. The PureJewels x Gemfields Zariya collection puts emeralds from Gemfields’ Kagem mine in Zambia front and centre in designs inspired by the fresh buds of May. PureJewels was founded in 1950 in Nairobi by Indian-born Bhanji Gokaldas, who followed in the footsteps of his forefathers — master goldsmiths and metallurgists — into the world of jewellery. Today, the brand is run from an atelier in London, where it remains faithful to its cultural heritage and to preserving traditional techniques and artisanal excellence: honouring the past while embracing the future – in other words, celebrating journeys.

As we mark 75 years, PureJewels remains dedicated to preserving heritage crafts. Partnering with Gemfields for this milestone allows us to reinforce our commitment to a responsible supply chain and to showcase the real impact of responsible sourcing – a value deeply embedded in our brand,” says Jayant Raniga, CEO and third generation of PureJewels, speaking of the collaboration. Gemfields is a world-leading responsible miner and marketer of coloured gemstones, always striving to work with transparency, legitimacy and integrity and adhering to the principle that gems should bring tangible benefit back to their countries and communities of origin.

“ The Kagem mine – majority owned and operated by Gemfields in partnership with the government of Zambia – has been the source of some of the world’s most exceptional emeralds, while its profits have positively impacted health, education and livelihoods projects in the local area. Each piece from PureJewels carries a story, and those in the Zariya collection are no exception. Taking its name from the Hindi word “Zariya”, meaning a medium, source, or pathway, the collection was inspired by the concept of introspection and designed to usher the wearer into a space of reflection, alignment and balance. The designs are handcrafted in London using traditional techniques such as wire-drawing, forging and stressing gold, using the brand’s signature 22k Sunrise Gold, whose regal golden glow pairs perfectly with the majestic green of Zambian emeralds.

“Thought to symbolise hope, growth and the natural world, emeralds couldn’t be more appropriate for a collection dedicated to introspection and balance. The calming green hue of Zambian emeralds sings in PureJewels’ clever settings, flowing light through the gemstone facets so that they dance when worn.

The PureJewels x Gemfields Zariya collection lends itself equally to stacking for a modern look, or a single, elegant statement with a pleasing pop of green,” says Emily Dungey, Gemfields’ Marketing and Communications Director. Highlights from the Zariya collection include a Shooting Star Emerald Cuff and Dropper Earrings with a twisted design exuding timeless charm. There is also an elegant Solo Emerald Pendant and Horizon Emerald Necklace with an intricate twist-wire design, and two show-stopping rings.

“Each PureJewels creation is a testament to tradition and innovation. Whether it is a cherished heirloom passed through generations or a new piece that marks a personal milestone, we craft with purpose – to honour history, elevate artistry, and celebrate the journey of every wearer,” says Raniga.

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BrandBuzz

Oropel Launches ‘Noor’: A Bold New Jewelry Collection Inspired by Music & Nature

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Oropel, a Mumbai-based luxury jewelry brand founded by Neeti Patwa, introduces Noor, a new collection inspired by music and nature’s rhythms. Each piece is handmade in 14K lab-grown diamonds, reflecting the elegant, emotional storytelling that Oropel is all about.

Noor celebrates the connection between creativity, emotion, and the natural world, blending traditional Indian craftsmanship with modern style. The collection features green emeralds, red rubies, black onyx, and uncut lab-grown diamonds, set in warm gold tones for a timeless yet bold look.

Designed for versatility, Noor pieces transition easily from day to night, adding elegance without overwhelming your style. Whether for a casual brunch, a formal event, or a quiet moment, Noor offers effortless sophistication. What makes the collection even more unique is that every necklace comes with three hand-embroidered, detachable straps, a thoughtful design detail that allows wearers to reinvent their look each time. It’s jewelry that adapts to you, reflective of your mood, your style, and your individuality.

The Noor collection includes chokers with uncut diamonds and emeralds, earrings that enhance any outfit, and graceful necklaces, destined to be treasured across generations.. The rich color palette of reds, greens, golds, and blacks shines across bracelets, earrings, necklaces, and chokers, creating pieces meant to be worn, cherished, and passed down as modern heirlooms.

Neeti Patwa, Oropel’s Founder and Designer, said, “Noor is about your inner spark. I wanted pieces that are beautiful yet simple, traditional but modern. You can wear them your way, dress them up or down, and always feel like you.”

With Noor, Oropel continues to tell stories through jewelry, crafting wearable art that carries emotion and meaning. It invites you to embrace your individuality and create lasting memories with pieces designed to endure.

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Bhima Unveils Celant Jewellery: A New Era of Everyday Elegance

New 18K Lightweight Designer Brand Launches in Trivandrum, Blending Style, Comfort, and Ethical Luxury

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Bhima Jewellery has officially launched its newest venture, Celant Jewellery, at a grand inauguration in Trivandrum. The event was graced by Bhima Jewellery Director Navya Suhas, who led the launch, alongside Chairman Dr. B Govindan, Managing Director Suhas MS, and Directors Jaya Govindan and Gayatri Suhas.

Celant is designed to fill a niche in the market—offering modern, lightweight 18K gold jewellery that’s stylish, affordable, and wearable every day. From certified diamond collections to vibrant gemstones and sleek minimalist pieces, Celant brings versatile elegance to casual, bridal, and statement looks.

With a focus on ethical sourcing and quality certification, Celant redefines luxury for the modern consumer. Customers can also join the Celant Premium Club for exclusive perks, rewards, and curated experiences.

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CaratLane celebrates Akshaya Tritiya with the celestial brilliance of Sol & Luna

Celebrate with India’s most generous festive offer – a free 0.5g 22KT gold coin on every ₹30,000 purchase

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Akshaya Tritiya, one of India’s most auspicious festivals, marks a time of prosperity, new beginnings, and timeless traditions—especially when it comes to buying gold. This year, CaratLane – A TATA Product and India’s leading omnichannel jewellery brand—is making the celebration even more special with the launch of its latest celestial-inspired collections: Sol and Luna.

Drawing inspiration from the sun and the moon, these exquisite new lines blend symbolism, craftsmanship, and everyday elegance. Their arrival aligns perfectly with the spirit of Akshaya Tritiya and the regional New Year festivities across India—making it the perfect time to embrace fresh beginnings wrapped in brilliance.

Speaking on the launch, Saumen Bhaumik, CEO & MD – CaratLane, shared: “Akshaya Tritiya is one of the most auspicious times of the year—when customers actively seek to buy gold. With Sol and Luna, we’ve launched collections that honour this sentiment while catering to the growing demand for design-led, meaningful jewellery that’s wearable beyond the festive season. We remain committed to making beautiful jewellery more accessible—with exciting offers, faster delivery, and inspiring designs. This festive season, we’re also giving away a free 0.5g gold coin on every ₹30,000 spent—making Akshaya Tritiya even more special.”

Sol, crafted in 18KT yellow gold and special-cut yellow gemstones, channels the golden hues of sunrise—a radiant symbol of new beginnings. Luna, featuring delicate diamond-studded designs in 18KT gold, captures the moon’s serene yet powerful essence, symbolizing transformation and grace.

CaratLane has rolled out an extensive campaign to spotlight Sol & Luna—including high-impact OOH ads, a high-visibility IPL partnership on Star Sports HD and JioHotstar.

With prices starting at just ₹20,000, the collections are available online, via Try-at-Home, and across CaratLane’s 310+ stores.

Akshaya Tritiya Celebrations taken a notch higher with India’s Most Delightful Jewellery Offer: This festive season, CaratLane is offering customers one of the most rewarding jewellery offers in the country. On every ₹30,000 purchase, shoppers receive a free 0.5g 22KT gold coin — and the rewards scale as you shop more.

Here’s how it gets even better:

  • ₹15,000–₹30,000: Free 10g silver coin
  • ₹30,000–₹60,000: Free 0.5g 22KT gold coin
  • ₹60,000–₹90,000: 2 free 0.5g gold coins
  • Every additional ₹30,000: Another 0.5g gold coin added!

This limited-time offer is valid on all studded and preset jewellery purchases. For online orders, coins will be shipped after the jewellery has been delivered.

And because CaratLane knows that festivities wait for no one, it is also offering 6-hour home delivery on Sol & Luna pieces when ordered via the CaratLane app or website—ensuring your sparkle arrives right on time.

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