Emerald is the fitting birthstone of May, the month when green shoots burst forth and fields turn green. Coinciding with this highpoint of spring is a new partnership between Gemfields and PureJewels, a fine jewellery label dedicated to quality, craftsmanship and heritage, with roots in India and Africa. The PureJewels x Gemfields Zariya collection puts emeralds from Gemfields’ Kagem mine in Zambia front and centre in designs inspired by the fresh buds of May. PureJewels was founded in 1950 in Nairobi by Indian-born Bhanji Gokaldas, who followed in the footsteps of his forefathers — master goldsmiths and metallurgists — into the world of jewellery. Today, the brand is run from an atelier in London, where it remains faithful to its cultural heritage and to preserving traditional techniques and artisanal excellence: honouring the past while embracing the future – in other words, celebrating journeys.

As we mark 75 years, PureJewels remains dedicated to preserving heritage crafts. Partnering with Gemfields for this milestone allows us to reinforce our commitment to a responsible supply chain and to showcase the real impact of responsible sourcing – a value deeply embedded in our brand,” says Jayant Raniga, CEO and third generation of PureJewels, speaking of the collaboration. Gemfields is a world-leading responsible miner and marketer of coloured gemstones, always striving to work with transparency, legitimacy and integrity and adhering to the principle that gems should bring tangible benefit back to their countries and communities of origin.

“ The Kagem mine – majority owned and operated by Gemfields in partnership with the government of Zambia – has been the source of some of the world’s most exceptional emeralds, while its profits have positively impacted health, education and livelihoods projects in the local area. Each piece from PureJewels carries a story, and those in the Zariya collection are no exception. Taking its name from the Hindi word “Zariya”, meaning a medium, source, or pathway, the collection was inspired by the concept of introspection and designed to usher the wearer into a space of reflection, alignment and balance. The designs are handcrafted in London using traditional techniques such as wire-drawing, forging and stressing gold, using the brand’s signature 22k Sunrise Gold, whose regal golden glow pairs perfectly with the majestic green of Zambian emeralds.

“Thought to symbolise hope, growth and the natural world, emeralds couldn’t be more appropriate for a collection dedicated to introspection and balance. The calming green hue of Zambian emeralds sings in PureJewels’ clever settings, flowing light through the gemstone facets so that they dance when worn.

The PureJewels x Gemfields Zariya collection lends itself equally to stacking for a modern look, or a single, elegant statement with a pleasing pop of green,” says Emily Dungey, Gemfields’ Marketing and Communications Director. Highlights from the Zariya collection include a Shooting Star Emerald Cuff and Dropper Earrings with a twisted design exuding timeless charm. There is also an elegant Solo Emerald Pendant and Horizon Emerald Necklace with an intricate twist-wire design, and two show-stopping rings.

“Each PureJewels creation is a testament to tradition and innovation. Whether it is a cherished heirloom passed through generations or a new piece that marks a personal milestone, we craft with purpose – to honour history, elevate artistry, and celebrate the journey of every wearer,” says Raniga.