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Gargi By PNGS Strengthens Its North & East India Footprint With New Kiosks In Kolkata and Ghaziabad

New Kiosks In Kolkata (New Town) and Ghaziabad Mark A Focused Push Into India’s Jewellery-Rich Heartland Markets

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Gargi by PNGS, the fashion jewellery brand from the house of P N Gadgil & Sons, has opened two new kiosks across North and East India through May, extending its reach into some of the country’s most jewellery-loving consumer markets. The new outlets — at New Town in Kolkata and Ghaziabad in the NCR — add to a busy run of openings that has defined the brand’s first quarter of FY27.

The two locations are no accident. The NCR belt sits at the heart of India’s organised jewellery demand, while Kolkata is fast emerging as one of the East’s most promising markets for design-led fashion jewellery. Together, the launches extend the brand’s reach across both regions — and add a second address in Kolkata after this April’s Salt Lake opening.

Kolkata — New Town: a second address in the East

Coming close on the heels of the Salt Lake launch, the New Town kiosk signals that Kolkata is no longer a single-store experiment for Gargi but a market worth building density in. Set in the City Centre II precinct, one of New Town’s most established lifestyle destinations, the kiosk taps into a region where jewellery is woven into both daily life and celebration. Store located at Ground Floor, M Block, City Centre II, Noapara, Action Area-IID, New Town, Kolkata – 700157

Ghaziabad — strengthening the NCR cluster

With Ghaziabad, Gargi tightens its grip on the National Capital Region. Located at North India Mall in Indirapuram’s Vaibhav Khand — a high-density catchment of young families and working professionals — the kiosk complements the brand’s Delhi presence and builds the kind of regional cluster that strengthens both visibility and supply efficiency. Store at Ground Floor, North India Mall, Vaibhav Khand, Indirapuram Scheme, Ghaziabad, Uttar Pradesh – 201014

Speaking on the expansion, Aditya Modak, Co-Founder, Gargi by PNGS, said:

“North and East India have always been central to how Indians think about jewellery, and these two kiosks are us meeting that culture where it lives. Ghaziabad lets us build real depth in the NCR, while our second Kolkata address tells us the East is responding to what we do — a region we are keen to keep building in.”

“What keeps us confident is that this growth is entirely self-funded and built on a zero-debt balance sheet. With 20 new stores planned for FY27, we are not chasing numbers — we are building a brand, one neighbourhood and one customer at a time.”

The May openings build on Gargi’s landmark FY26. The brand closed the year with revenue of Rs. 149.47 crore, a comparable year-on-year growth of nearly 49%, and added 32 new stores, bringing the total to 126 points of sale across 65 cities and 21 states. The company carries zero debt on its balance sheet and has funded its entire expansion organically — a discipline that remains rare in a retail category still dominated by unorganized players.

For FY27, Gargi has set out to add 20 new stores and target a revenue CAGR of around 35%. The first quarter’s openings reflect a deliberate strategy of clustering in high-potential regions rather than spreading thin.

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Verlas Introduces the ‘Alyssa’ Collection in India, Bringing  Modern Luxe Floral-Inspired Design to Lab-Grown Diamond Jewelry Crafted in Fine Gold

The New York-born brand channels statement floral designs in modern silhouettes and larger carat diamond brilliance into a collection made for weddings, engagements, cocktail evenings, and wedding Trousseau Picks.

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Verlas, the New York-based fine jewelry brand, has brought its luxurious Alyssa collection to India, a floral-inspired range of contemporary designs crafted with IGI-Certified lab-grown diamonds and BIS hallmarked gold in 14K and 9K Gold variants. Built around larger carat weights and romantic floral design, the collection pairs statement sparkle with Verlas’ commitment to sustainability and craftsmanship. Since its founding in 2019, Verlas has focused on modern, considered jewelry designed to feel personal and meaningful, handcrafted by skilled artisans in VS clarity lab-grown diamonds set in fine gold.

Inspired by blooming florals, the Alyssa collection translates nature’s motifs into refined diamond jewelry designed for everyday moments in the form of elegant pendant necklaces and Studs designed with florets of round-cut and marquise-cut diamonds, and then there are these luxe styles that call for something more. For bigger celebrations to evening dressing, these luxe designs are crafted with marquise and round-cut diamonds in hoops and dangler earrings, unique tennis bracelets and tennis necklace designs that embrace the designer craftsmanship of Verlas.  The Alyssa collection brings signature brilliance to a range of personal styles.

For the modern bride, Alyssa brings together jewelry for every part of her journey—from the engagement and big day to her trousseau, bridesmaids and the little moments beyond. Fashion-forward yet effortlessly elegant, each design is crafted to make a statement today and stay in her rotation long after the celebrations are over.

Among the highlights are the Alyssa Cuatro Floral Hoops, featuring five round lab-grown diamonds arranged in a delicate floret on a solid gold hoop. For a softer, more elegant look, these round-cut diamonds bring a classic appeal – perfect for those who prefer understated sparkle.

If bold and distinctive is more your style, the Alyssa Tres Marquise Diamond Huggies bring an elongated floral silhouette with marquise-cut diamond petals.

The Alyssa Radiant Bloom Ring offers another take on the floral motif, bringing together round-cut diamonds for a radiant, feminine look.

Meanwhile, the Alyssa Trio Marquise Bouquet Ring takes a bolder approach, featuring three diamond florets crafted with marquise diamond petals. Whether you lean towards the elegant simplicity of round cuts or the bolder character of marquise cuts, the Alyssa collection offers a floral style to match.

The Alyssa Marquise Studs bring a fresh take on florals, with marquise-cut diamonds forming an X-shaped motif around a round centre. Easy enough for everyday, yet special enough for evenings out, they’re the kind of pair you’ll keep reaching for.

For a little more sparkle, the Alyssa Marquise-Cut Floral Tennis Bracelet makes a statement without feeling reserved for just one occasion. Its floral diamond motifs bring a touch of drama to wedding celebrations, festive evenings and everything in between.

And when you’re ready to go all out, the Alyssa Marquise Radiant Tennis Necklace takes the floral story up a notch. With twenty-three diamond florets and a total weight of 13 carats, it brings together marquise-cut petals and round diamond centres for a look made to shine at the wedding, reception, or your next big celebration.

Available in white, yellow, and rose gold in 14K and 9K, the Alyssa collection reflects Verlas philosophy of creating jewelry that is beautiful, meaningful, and responsibly crafted. Perfect for elevating bridal looks and everyday romance alike.

With its growing presence in India, Verlas continues to bring its modern design and craftsmanship approach to fine jewelry to new audiences, combining considered design, conscious choice, and a more approachable jewelry experience.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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