BrandBuzz
Gargi By PNGS Strengthens Its North & East India Footprint With New Kiosks In Kolkata and Ghaziabad
New Kiosks In Kolkata (New Town) and Ghaziabad Mark A Focused Push Into India’s Jewellery-Rich Heartland Markets
Gargi by PNGS, the fashion jewellery brand from the house of P N Gadgil & Sons, has opened two new kiosks across North and East India through May, extending its reach into some of the country’s most jewellery-loving consumer markets. The new outlets — at New Town in Kolkata and Ghaziabad in the NCR — add to a busy run of openings that has defined the brand’s first quarter of FY27.
The two locations are no accident. The NCR belt sits at the heart of India’s organised jewellery demand, while Kolkata is fast emerging as one of the East’s most promising markets for design-led fashion jewellery. Together, the launches extend the brand’s reach across both regions — and add a second address in Kolkata after this April’s Salt Lake opening.
Kolkata — New Town: a second address in the East
Coming close on the heels of the Salt Lake launch, the New Town kiosk signals that Kolkata is no longer a single-store experiment for Gargi but a market worth building density in. Set in the City Centre II precinct, one of New Town’s most established lifestyle destinations, the kiosk taps into a region where jewellery is woven into both daily life and celebration. Store located at Ground Floor, M Block, City Centre II, Noapara, Action Area-IID, New Town, Kolkata – 700157
Ghaziabad — strengthening the NCR cluster
With Ghaziabad, Gargi tightens its grip on the National Capital Region. Located at North India Mall in Indirapuram’s Vaibhav Khand — a high-density catchment of young families and working professionals — the kiosk complements the brand’s Delhi presence and builds the kind of regional cluster that strengthens both visibility and supply efficiency. Store at Ground Floor, North India Mall, Vaibhav Khand, Indirapuram Scheme, Ghaziabad, Uttar Pradesh – 201014
Speaking on the expansion, Aditya Modak, Co-Founder, Gargi by PNGS, said:

“North and East India have always been central to how Indians think about jewellery, and these two kiosks are us meeting that culture where it lives. Ghaziabad lets us build real depth in the NCR, while our second Kolkata address tells us the East is responding to what we do — a region we are keen to keep building in.”
“What keeps us confident is that this growth is entirely self-funded and built on a zero-debt balance sheet. With 20 new stores planned for FY27, we are not chasing numbers — we are building a brand, one neighbourhood and one customer at a time.”
The May openings build on Gargi’s landmark FY26. The brand closed the year with revenue of Rs. 149.47 crore, a comparable year-on-year growth of nearly 49%, and added 32 new stores, bringing the total to 126 points of sale across 65 cities and 21 states. The company carries zero debt on its balance sheet and has funded its entire expansion organically — a discipline that remains rare in a retail category still dominated by unorganized players.
For FY27, Gargi has set out to add 20 new stores and target a revenue CAGR of around 35%. The first quarter’s openings reflect a deliberate strategy of clustering in high-potential regions rather than spreading thin.
BrandBuzz
From Diya Puja To Diwali Soirées: Jewellery Designed To Go Beyond The Festive Season
Avama Jewellers’ Latest Collection, ‘Utsav’, Brings Together Timeless Craftsmanship and Contemporary Versatility For The Modern Woman
Diwali dressing has always been about embracing colour, craftsmanship and a little extra sparkle. But for today’s woman, festive jewellery is no longer reserved for a single occasion or paired exclusively with traditional silhouettes. The new jewellery wardrobe is all about versatility — pieces that complement a silk saree just as effortlessly as they elevate a contemporary kurta, a cocktail ensemble or an evening dress.


Celebrating this evolving approach to festive dressing, Avama Jewellers presents ‘Utsav’, a thoughtfully curated collection of gold, diamonds and polki jewellery that brings together the richness of traditional craftsmanship with a distinctly modern sensibility.




Designed for the woman who appreciates heritage but dresses with a contemporary eye, the collection features elegant, statement-making pieces that transition seamlessly from intimate Diwali pujas to festive lunches, card parties and evening celebrations. From intricate jhumkas and refined diamond earrings to delicate necklaces, versatile chokers, polki rings and elegant bracelets, ‘Utsav’ offers jewellery that is designed to be styled, layered and reimagined. This season, the emphasis is on jewellery that works harder and lives beyond the occasion. Patrons are gravitating towards versatile statement earrings, understated bracelets and adaptable necklaces that can move effortlessly from taash evenings to festive dinners, and from traditional Indianwear to contemporary wardrobes.
Adding to the festive experience, Avama Jewellers is also offering an exclusive range of festive privileges, including zero making charges on gold coins, the opportunity to exchange old gold jewellery for new BIS-hallmarked pieces, and up to 50% off on select gold, diamond and polki jewellery. Customers can also avail of up to 15% off on gemstones, along with assured gifts on purchases above Rs 50,000.
Abhishek Kajaria, Owner, Avama Jewellers —

“Jewellery today is no longer defined by the occasion it is bought for. Women are looking for versatile pieces that can transition seamlessly from traditional to contemporary dressing. With our latest collection, we wanted to capture exactly that — timeless Indian craftsmanship interpreted for the way women dress and celebrate today.”
With ‘Utsav’, Avama Jewellers invites you to celebrate Diwali with jewellery that honours tradition while embracing the way women dress today — timeless enough to be cherished, contemporary enough to be worn your way, and versatile enough to shine long after the festive lights fade.
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