National News
Gargi by P.N. Gadgil & Sons Reaches Historic Milestone with Presence in 50 Shoppers Stop Stores Across India
Fashion Jewellery Brand Celebrates Major Retail Expansion as Part of Strategic Growth Vision for 2026
Gargi by P.N. Gadgil & Sons, one of India’s fastest-growing fashion jewellery brands, has reached a major milestone by opening stores in 50 Shoppers Stop locations across the country. This growth is a key step in the brand’s goal of making stylish, high-quality fashion jewellery available to picky customers all over the country.
The 50th shop-in-shop store is the end of Gargi’s strategic partnership with Shoppers Stop, which started in early 2023. Gargi started out in a few places in Mumbai and Thane, but now it has stores in major cities like Bangalore, Hyderabad, Kerala, Pune, Kanpur, Jaipur, Dehradun, Mohali, Surat, and many more. It sells its signature collections of sterling silver, brass, and diamond jewellery to fashion-conscious shoppers in India’s many markets.

Reaching 50 Shoppers Stop locations is more than just a number; it shows our dedication to bringing Gargi’s vision of affordable luxury to every part of India,” said Aditya Modak, Co-founder of Gargi by P.N. Gadgil & Sons. “This partnership with Shoppers Stop has helped us reach customers who value quality craftsmanship, modern design, and the history that comes with being part of the nearly 200-year legacy of P.N. Gadgil & Sons. Each store is a link between our old-fashioned values and the new goals of today’s jewellery lovers.
Gargi’s shop-in-shop model at Shoppers Stop has been a big hit because it gives customers a full brand experience in the safe setting of India’s top department store chain. The stores have over 15,000 SKUs from Gargi, including trendy sterling silver jewellery, fashion-forward brass jewellery, and the brand’s new diamond collection, which includes 9, 12, 14, and 18-carat gold pieces that cost between Rs 5,000 and Rs 50,000.
Gargi has grown a lot since it started in December 2021. It has given investors great returns and become a publicly traded company with a market cap of more than Rs 1,100 crore. The brand’s success comes from its unique place at the crossroads of traditional and modern design, as well as the operational excellence of P.N. Gadgil & Sons, a company that makes more than Rs 8,500 crore a year.
Gargi’s plan for 2026 includes strengthening its omnichannel presence and reaching customers in both metropolitan and tier-2 cities. The expansion into 50 Shoppers Stop stores fits with this plan. Brand ambassador Mithila Palkar is continuing her partnership with Gargi for a second year in a row. This gives the brand a great chance to connect with customers and build long-lasting relationships with India’s modern jewellery buyers.
Gargi’s collections are perfect for millennials and Gen Z shoppers who want jewellery that can be worn every day and on special occasions. The brand’s dedication to quality is shown by the fact that it only uses 92.5% certified sterling silver, high-quality brass, and IGI-certified diamonds. This makes sure that every piece is both beautiful and real.
As Gargi grows, with plans for more company-owned and franchise stores across India, the 50-store milestone with Shoppers Stop shows that the brand can grow while staying true to its core values of quality, accessibility, and timeless elegance.
BrandBuzz
Verlas Introduces the ‘Alyssa’ Collection in India, Bringing  Modern Luxe Floral-Inspired Design to Lab-Grown Diamond Jewelry Crafted in Fine Gold
The New York-born brand channels statement floral designs in modern silhouettes and larger carat diamond brilliance into a collection made for weddings, engagements, cocktail evenings, and wedding Trousseau Picks.
Verlas, the New York-based fine jewelry brand, has brought its luxurious Alyssa collection to India, a floral-inspired range of contemporary designs crafted with IGI-Certified lab-grown diamonds and BIS hallmarked gold in 14K and 9K Gold variants. Built around larger carat weights and romantic floral design, the collection pairs statement sparkle with Verlas’ commitment to sustainability and craftsmanship. Since its founding in 2019, Verlas has focused on modern, considered jewelry designed to feel personal and meaningful, handcrafted by skilled artisans in VS clarity lab-grown diamonds set in fine gold.
Inspired by blooming florals, the Alyssa collection translates nature’s motifs into refined diamond jewelry designed for everyday moments in the form of elegant pendant necklaces and Studs designed with florets of round-cut and marquise-cut diamonds, and then there are these luxe styles that call for something more. For bigger celebrations to evening dressing, these luxe designs are crafted with marquise and round-cut diamonds in hoops and dangler earrings, unique tennis bracelets and tennis necklace designs that embrace the designer craftsmanship of Verlas. The Alyssa collection brings signature brilliance to a range of personal styles.
For the modern bride, Alyssa brings together jewelry for every part of her journey—from the engagement and big day to her trousseau, bridesmaids and the little moments beyond. Fashion-forward yet effortlessly elegant, each design is crafted to make a statement today and stay in her rotation long after the celebrations are over.

Among the highlights are the Alyssa Cuatro Floral Hoops, featuring five round lab-grown diamonds arranged in a delicate floret on a solid gold hoop. For a softer, more elegant look, these round-cut diamonds bring a classic appeal – perfect for those who prefer understated sparkle.

If bold and distinctive is more your style, the Alyssa Tres Marquise Diamond Huggies bring an elongated floral silhouette with marquise-cut diamond petals.

The Alyssa Radiant Bloom Ring offers another take on the floral motif, bringing together round-cut diamonds for a radiant, feminine look.

Meanwhile, the Alyssa Trio Marquise Bouquet Ring takes a bolder approach, featuring three diamond florets crafted with marquise diamond petals. Whether you lean towards the elegant simplicity of round cuts or the bolder character of marquise cuts, the Alyssa collection offers a floral style to match.

The Alyssa Marquise Studs bring a fresh take on florals, with marquise-cut diamonds forming an X-shaped motif around a round centre. Easy enough for everyday, yet special enough for evenings out, they’re the kind of pair you’ll keep reaching for.

For a little more sparkle, the Alyssa Marquise-Cut Floral Tennis Bracelet makes a statement without feeling reserved for just one occasion. Its floral diamond motifs bring a touch of drama to wedding celebrations, festive evenings and everything in between.

And when you’re ready to go all out, the Alyssa Marquise Radiant Tennis Necklace takes the floral story up a notch. With twenty-three diamond florets and a total weight of 13 carats, it brings together marquise-cut petals and round diamond centres for a look made to shine at the wedding, reception, or your next big celebration.
Available in white, yellow, and rose gold in 14K and 9K, the Alyssa collection reflects Verlas philosophy of creating jewelry that is beautiful, meaningful, and responsibly crafted. Perfect for elevating bridal looks and everyday romance alike.
With its growing presence in India, Verlas continues to bring its modern design and craftsmanship approach to fine jewelry to new audiences, combining considered design, conscious choice, and a more approachable jewelry experience.
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