National News
Gargi by P N Gadgil & Sons Debuts on Blinkit, Bringing Under-₹1000 Jewellery to Instant Commerce
Gargi by P N Gadgil & Sons, is now entering the world of instant commerce. Starting this week, Gargi’s curated range of fashion and silver jewellery is available on Blinkit in Pune, with a Mumbai rollout scheduled by the end of May 2025.
The Blinkit collection features a handpicked selection of stylish, everyday pieces priced under ₹1000, tailored for quick gifting, festive looks, and impulse fashion buys. With this launch, Gargi becomes one of the first Indian jewellery brands to tap into the rapid-delivery format for fashion accessories.
This new retail channel follows a transformative year for Gargi, which saw a shift to an asset-light FOFO model, 96 physical store touchpoints across India, and a 240% jump in net profit. The Blinkit partnership now extends the brand’s accessibility to a younger, convenience-driven demographic seeking value and style in equal measure.
“For us, access has always been a core part of the brand promise. Blinkit gives us a platform to meet customers where they are. Whether it is a last-minute gift, a festival look, or just a small treat for yourself, Gargi now arrives in minutes,” said Aditya Modak, Co-founder & Director of Gargi by P N Gadgil & Sons.
With the Blinkit launch, Gargi continues its push toward retail innovation, reaching customers across cities and platforms and purchase occasions.
National News
This Akshaya Tritiya, Begin A Legacy With Divine Solitaires’ Diamond Coin
A Modern Heirloom For Akshaya Tritiya, Blending Tradition, Rarity, and Enduring Diamond Value
Akshaya Tritiya is not just another festive date; it is a moment of belief, where every purchase is seen as the beginning of something enduring. For generations, it has been associated with purchases that carry forward value, meaning, and intent.
This year, Divine Solitaires reimagines this tradition with its Diamond Coin, a modern heirloom designed for those who seek more than just ritual, but a deeper sense of permanence in what they choose to own.
Crafted to mark new beginnings while holding long-term significance, the Diamond Coin brings together the emotional weight of the occasion with the enduring value of natural diamonds. It is not simply a festive buy, but a conscious purchase, one that is meant to stay, evolve, and be passed on.
The collection is available in three variants:
• 1-gram coin featuring a 0.10 carat diamond
• 2-gram coin featuring a 0.14 carat diamond
• 3-gram coin featuring a 0.18 carat diamond
Each coin features a rare Divine Solitaires diamond, cut in the iconic 8 Hearts 8 Arrows pattern, found in less than 1% of the world’s diamonds. With VVS clarity and EF colour, these diamonds appear icy white and colorless to the naked eye, delivering unmatched brilliance and fire.
Jignesh Mehta, Founder and Managing Director, Divine Solitaires, Said:
“Akshaya Tritiya has always stood for an occasion that speaks of value and meaning. With the Diamond Coin, we wanted to move beyond the idea of a transactional purchase and create something that truly holds its worth over time. It brings together rarity, craftsmanship, and trust, making it not just relevant for the moment, but significant for years to come.”
Adding to its versatility, the coin comes with a complimentary enamel-finished jacket, allowing it to be worn as a pendant, transforming it from a symbolic purchase into something that can be experienced every day.
To make this offering more accessible, customers can book their Diamond Coin with an advance of INR 2,000.
Reinforcing its commitment to trust and transparency, every Divine Solitaires diamond is backed by a quality guarantee certificate, validating 123 rigorous quality checks, along with lifetime upgrade and buyback options.
This Akshaya Tritiya, the Divine Solitaires Diamond Coin invites consumers to look beyond tradition, and invest in something that is designed to last, both in value and in meaning.
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