National News
Gargi by P N Gadgil & Sons Debuts on Blinkit, Bringing Under-₹1000 Jewellery to Instant Commerce
Gargi by P N Gadgil & Sons, is now entering the world of instant commerce. Starting this week, Gargi’s curated range of fashion and silver jewellery is available on Blinkit in Pune, with a Mumbai rollout scheduled by the end of May 2025.
The Blinkit collection features a handpicked selection of stylish, everyday pieces priced under ₹1000, tailored for quick gifting, festive looks, and impulse fashion buys. With this launch, Gargi becomes one of the first Indian jewellery brands to tap into the rapid-delivery format for fashion accessories.
This new retail channel follows a transformative year for Gargi, which saw a shift to an asset-light FOFO model, 96 physical store touchpoints across India, and a 240% jump in net profit. The Blinkit partnership now extends the brand’s accessibility to a younger, convenience-driven demographic seeking value and style in equal measure.
“For us, access has always been a core part of the brand promise. Blinkit gives us a platform to meet customers where they are. Whether it is a last-minute gift, a festival look, or just a small treat for yourself, Gargi now arrives in minutes,” said Aditya Modak, Co-founder & Director of Gargi by P N Gadgil & Sons.
With the Blinkit launch, Gargi continues its push toward retail innovation, reaching customers across cities and platforms and purchase occasions.
Amoura, the contemporary fine jewellery label by D.P. Jewellers, marked International Women’s Day with an elegant and thoughtfully curated celebration in Indore. The exclusive gathering brought together women for an evening dedicated to wellness, community, and self-expression.
Hosted at DEUCE, the invite-only event reflected Amoura’s philosophy of celebrating modern women who effortlessly balance strength with elegance in their everyday lives. The evening created a warm and engaging space for guests to connect, unwind, and celebrate the spirit of womanhood.
As part of the celebration, guests were also introduced to Amoura’s contemporary jewellery collection — delicate, lightweight designs thoughtfully created to complement a woman’s everyday lifestyle. From professional workdays to festive occasions, the collection highlights versatile pieces that add a subtle yet refined sparkle to every moment.
Speaking on the occasion, Aman Kataria, SM Business Development at D.P. Jewellers, shared, “At Amoura, our vision is to create jewellery that truly reflects the lifestyle of modern women — elegant, expressive, and versatile enough to be worn every day. Celebrating Women’s Day through such meaningful experiences allows us to connect with our customers beyond jewellery and honour the strength, individuality, and confidence that women bring to every aspect of life.”
Adding to this, Sujal Kataria, SM Business Development at D.P. Jewellers, said,“Amoura represents a fresh and contemporary approach to fine jewellery, designed for women who appreciate style, comfort, and versatility. Through initiatives like this Women’s Day celebration, we aim to create meaningful experiences for our customers while showcasing jewellery that seamlessly becomes a part of their everyday lives.”
Through initiatives like this, Amoura by D.P. Jewellers continues to strengthen its positioning as a modern jewellery brand that resonates with today’s women, offering fine jewellery that is contemporary, versatile, and designed for everyday wear.
The Amoura collection is available across all stores of D.P. Jewellers.
Source:D.P. Jewellers
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