Prismara Jewels, the lifestyle jewellery brand from the 120-year-old KGK Group, is set to open its second retail store at Route 65, M3M, Gurugram, following its debut at Central Market, Lajpat Nagar, New Delhi. The new store marks the brand’s continued expansion in the National Capital Region (NCR) and will bring its contemporary lifestyle jewellery collections to consumers in Gurugram.

Drawing from KGK Group’s legacy of more than a century in the gems and jewellery industry, Prismara brings together contemporary designs with a fusion of lab-grown diamonds and natural gemstones. KGK Group’s vertical integration capabilities give Prismara greater control across key stages of the jewellery value chain, from the sourcing and processing of gemstones and diamonds to design, manufacturing, and retail. This integrated ecosystem enables the brand to maintain greater control over quality, craftsmanship, provenance, and pricing, while bringing KGK’s 120-year industry expertise into a contemporary, lifestyle-focused jewellery brand. Its portfolio includes Ombre, Kaleido, Flora & Fauna, Forever Love, and Timeless Classic collections, featuring rings, earrings, pendants, bracelets, and charms designed to seamlessly blend timeless craftsmanship with everyday lifestyle wear.

With a diverse portfolio of over 10,000 designs, the brand offers an extensive selection crafted to suit varied tastes, occasions, and expressions of individuality. Complementing its collections is a bespoke customization service, allowing customers to personalize their jewellery in line with their preferences and style. The jewellery is available in 14Kt and 18Kt gold across elegant rose, white and yellow gold finishes, combining contemporary aesthetics with enduring craftsmanship. Every piece is BIS hallmarked and IGI certified, reflecting a commitment to authenticity, quality, and assured standards.

Saransh Kothari, CEO, Prismara Jewels India Private Limited, and a fifth-generation member of the KGK Group, said:

“Consumers today are looking for jewellery that feels personal, versatile, and reflective of their individuality, and that is shaping the evolution of the category. Gurugram, known as the ‘Millennium City’ for its vibrant lifestyle, dynamic consumer base, and evolving retail landscape, is an important market for Prismara as we build our presence in the NCR. Our second store is not just an expansion of our retail footprint; it is a step towards creating a space where consumers can discover jewellery differently—through colour, design, craftsmanship, and the freedom to wear it their way.

As we continue to grow, our focus will remain on bringing the strength of KGK’s legacy together with a contemporary expression that feels relevant to today’s consumer.”

Built around the philosophy of “crafted with precision, chosen by you,” Prismara’s first store at Central Market, Lajpat Nagar, New Delhi, marked the brand’s entry into physical retail, offering customers a lifestyle-led destination to explore its collections and understand its sourcing, materials, and craftsmanship. As part of the Delhi launch, the brand offered zero percent making charges for the first 100 customers. The Gurugram opening marks the next phase of Prismara’s offline retail growth, with Jaipur also identified as part of its upcoming expansion plans.