National News
From TBZ, Malabar Gold & Diamonds to Golubhai Badalia Diamond: Why These Jewellery Brands Continue to Earn Consumer Trust
From legacy craftsmanship to corporate-backed assurance, these jewellery brands have built enduring consumer confidence through consistency, scale and credibility in high-value purchases.
In a category where purchases are both emotional and financial investments, trust is never built overnight. It is earned over decades, sometimes generations, through consistency, credibility and customer experience. From legacy houses to fast-growing corporate-backed players, brands continue to inspire confidence among diamond buyers.
TBZ (Tribhovandas Bhimji Zaveri)
TBZ (Tribhovandas Bhimji Zaveri) – TBZ is regarded as one of India’s oldest jewellery houses, with a legacy spanning over a century. The brand is widely associated with classic, timeless designs that appeal to those who appreciate heritage aesthetics, while also adapting to modern design sensibilities. This balance allows TBZ to remain relevant while preserving its traditional appeal, representing understated luxury rooted in tradition.
Tanishq
Tanishq – For many Indian consumers, jewellery begins with Tanishq. Backed by the Tata Group, Tanishq is one of India’s most recognised jewellery brands. With a large network of stores across the country, it has built familiarity and consistency in the buying experience. The brand places strong emphasis on certified gold and diamonds, along with clearly defined quality checks. Over the years, this combination of scale, standards, and corporate backing has helped Tanishq earn sustained consumer trust in high-value jewellery purchases.
Malabar Gold & DiamondsÂ
Malabar Gold & Diamonds – Malabar Gold & Diamonds has strengthened consumer confidence through structured retail expansion and scale. With a presence across India and international markets, the brand has become a widely recognised name among diamond and gold jewellery buyers. Its large-format operations, certified offerings, and organised retail systems contribute to perceptions of reliability, making it a preferred choice for customers seeking variety supported by brand assurance.
Golubhai Badalia DiamondÂ
Golubhai Badalia Diamond – Golubhai Badalia Diamond is a Kolkata-based, five-generation jewellery house led by Golubhai Badalia, catering to India’s growing base of luxury diamond patrons. Specialising in high-quality, natural diamond jewellery and bespoke creations, the brand combines traditional craftsmanship with a premium, personalised experience. The house is known for personally attending to many of its clients, reinforcing long-standing relationships and strong attention to detail. With leadership that extends beyond jewellery into strategic investments and industry mentorship, it reflects both legacy depth and forward-looking vision — factors that reinforce its credibility in the luxury diamond segment.
Joyalukkas
Joyalukkas – Founded in 1987, Joyalukkas began in the Middle East and has since expanded into a globally recognised jewellery retail brand with a strong presence across India and international markets. Its cross-border operations and large showroom network reflect scale and structured retail systems in a high-value category. Decades of expansion and sustained visibility have contributed to its reputation as a dependable destination for gold and diamond jewellery purchases.
National News
MMTC-PAMP Appoints Sidharth Malhotra As Brand Ambassador
As Part Of The Association, Sidharth Will Lead MMTC-PAMP’s New Integrated Campaign, ‘Purest And More,’ Showcasing The Brand’s Expanding Portfolio Across Physical Precious Metals, Digital Investments and Responsible Gold Recycling.
MMTC-PAMP, India’s only London Bullion Market Association (LBMA)-accredited Good Delivery Gold & Silver refiner, today announced acclaimed actor Sidharth Malhotra as its Brand Ambassador, marking a significant milestone in the brand’s journey to strengthen its connection with a new generation of consumers. As part of the association, Sidharth will lead MMTC-PAMP’s new integrated campaign, ‘Purest And More,’ showcasing the brand’s expanding portfolio across physical precious metals, digital investments and responsible gold recycling.
The integrated campaign showcases MMTC-PAMP’s complete ecosystem, from 24K 999.9+ purest gold and silver coins and bars to digital gold and silver, gold recycling, online purchasing and assured buyback services. Through relatable, everyday moments and festive celebrations, the campaign reinforces MMTC-PAMP’s position as India’s most trusted precious metals brand while making gold ownership more relevant, accessible and convenient for today’s consumers.
Announcing the association, Samit Guha, Managing Director and CEO, MMTC-PAMP said:
“We are delighted to welcome Sidharth Malhotra to the MMTC-PAMP family. Sidharth has built a strong reputation through authenticity, credibility and a modern outlook—qualities that closely reflect the values of our brand. As one of India’s most admired and influential actors, he enjoys a deep connect across generations, making him an ideal ambassador as we continue expanding the reach of MMTC PAMP among both seasoned investors and first-time buyers.
This partnership comes at an exciting phase in our growth as we continue to redefine precious metals ownership through innovation, responsible sourcing and world-class quality. Through our ‘Purest And More’ campaign, we are showcasing how MMTC-PAMP today offers far more than physical gold—from digital investments and online buying to gold recycling and assured buyback—while remaining uncompromising on purity and trust.”
The campaign film unfolds through a series of relatable family moments around a wedding celebration, with Sidharth naturally introducing consumers to MMTC-PAMP’s diverse offerings. The storytelling highlights that every MMTC-PAMP offering is backed by the brand’s commitment to purity, trust and convenience while reinforcing its promise of “Purest And More.”
Speaking on the association, Sidharth Malhotra said:
“MMTC-PAMP has built a remarkable reputation for purity, trust and innovation, while also modernising the way people invest in and experience precious metals. Whether it’s celebrating life’s milestones, building long-term wealth or embracing more responsible choices through recycled gold, the brand continues to stay relevant for today’s consumers. I’m excited to be part of this journey and look forward to connecting with people through the ‘Purest And More’ campaign.”
The association brings together one of India’s most recognised actors with one of the country’s most trusted precious metals brands at a time when consumer interest in certified physical gold, digital gold and sustainable precious metals solutions continues to grow. With Sidharth Malhotra as the face of the brand, MMTC-PAMP aims to further strengthen its leadership position while deepening engagement with a younger, digitally connected audience.
The campaign will be amplified across television, digital platforms, social media, print, retail stores and e-commerce channels, with dedicated creatives highlighting key offerings including digital gold and silver, festive gifting, Virasat recycled gold, Akshaya Tritiya, Diwali and MMTC-PAMP’s certified purity credentials.
Link to the TVC (YouTube):
Link to the TVC (Instagram):https://www.instagram.com/p/DciH4s7tim5//
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