National News
After the Splash: Silver Jewellery That Keeps Holi Sparkling
Article to be attributed to Aditya Modak, Co-founder of Gargi by P. N. Gadgil & Sons
Holi is more than just a festival of colour; it’s a celebration that stretches from lively daytime gatherings to relaxed evening soirees. From playful powder fights and music-filled terraces to cozy dinners and post-party catch-ups, every moment calls for jewellery that’s lively, fun, and ready to keep up with the festival’s energy. Silver jewellery, with it’s soft shine and lightweight charm, has become the go-to pick for anyone who wants to stay stylish without any fuss, letting you enjoy the colours, laughter, and movement without feeling weighed down.
As the sun begins to dip and the day winds down, the right silver pieces effortlessly carry the energy of Holi into the evening. Chunky rings with textured designs or tiny gemstone touches catch the light every time you gesture-whether you’re raising a glass, clapping along to music, or laughing with friends. You can stack a few for a playful, layered look or let a single statement ring do all the talking; either way, they feel alive, fun, and completely in sync with the festival’s free-spirited vibe. Silver rings are no longer just accessories- they’re conversation starters, little bursts of sparkle that mirror the colourful chaos of the day.


Necklaces come alive as the evening sets in. Delicate silver chains with little pendants catch the soft glow of lights, while longer, layered strands move effortlessly with you, adding depth, dimension, and just the right touch of drama to your look. They’re easy to wear, fun to mix and match, and the kind of jewellery that moves with you-catching subtle hints of the day’s playful colours while keeping up with the night’s relaxed pace. Layered chains can be teamed with rings or earrings for a playful, festive vibe, or worn on their own for a simple, elegant look that still catches the light in every photo.


Earrings are the finishing touch that ties everything together. Oversized hoops, sculptural drops, or modern ear studs catch the light with every turn of your head, framing your face and adding a playful personality without ever feeling heavy. Their shapes and textures make them just as perfect for laughter-filled conversations after Holi as they were for the sunlit festivities earlier in the day. They add a gentle sparkle that makes even the simplest outfits feel festive, and their versatility lets you transition effortlessly from a bright, colourful daytime celebration to a relaxed, stylish evening gathering.

Even the smaller pieces matter. Fine bracelets, delicate rings and subtle anklets add soft shimmer as you move through the evening. They feel effortless, letting you enjoy the party without worrying about your jewellery. When paired with statement rings, layered chains and bold earrings, these subtle pieces complete a look that’s playful, expressive, and perfect for Holi’s after-party vibe. They’re also easy to mix and match across the festival season, meaning your jewellery can be reused and restyled for different occasions without losing its charm.
Holi is a festival of energy, movement, and colour, and silver jewellery is one of the few things that can keep pace with all three. It’s light enough to wear all day, catches the light with every movement, and works effortlessly with any look, mood, or celebration. It’s lightweight enough to wear from dawn to dusk, reflective enough to catch every glimmer of light and versatile enough to work with multiple looks, moods and celebrations. From bold, statement-making rings to delicate chains that sway with your every step, each piece carries a sense of freedom and fun- just like Holi itself.

“Silver jewellery by Gargi is made to capture the spirit of Holi- the colours, the movement, and the joy in every gesture. Each piece reflects light, moves with you as you dance, and adds a playful sparkle that works from the sunlit celebrations to relaxed evening gatherings. It’s jewellery that doesn’t just accessorize, it becomes part of the festival itself,” says Aditya Modak, Co-Founder of Gargi by P.N. Gadgil & Sons.
Even after the whirlwind of colours and celebrations, silver keeps on shining. From delicate glimmers to bold statement pieces, it carries the energy and joy of Holi well into the night. As the day comes to a close and the colours settle, Gargi’s silver jewellery keeps sparkling and moving with you; from glimmering rings and layered necklaces to playful earrings and delicate bracelets. With the right pieces, your Holi look doesn’t end with the party; it stays effortless, lively, and full of personality well into the evening.
source:P. N. Gadgil & Sons
National News
MMTC-PAMP Appoints Sidharth Malhotra As Brand Ambassador
As Part Of The Association, Sidharth Will Lead MMTC-PAMP’s New Integrated Campaign, ‘Purest And More,’ Showcasing The Brand’s Expanding Portfolio Across Physical Precious Metals, Digital Investments and Responsible Gold Recycling.
MMTC-PAMP, India’s only London Bullion Market Association (LBMA)-accredited Good Delivery Gold & Silver refiner, today announced acclaimed actor Sidharth Malhotra as its Brand Ambassador, marking a significant milestone in the brand’s journey to strengthen its connection with a new generation of consumers. As part of the association, Sidharth will lead MMTC-PAMP’s new integrated campaign, ‘Purest And More,’ showcasing the brand’s expanding portfolio across physical precious metals, digital investments and responsible gold recycling.
The integrated campaign showcases MMTC-PAMP’s complete ecosystem, from 24K 999.9+ purest gold and silver coins and bars to digital gold and silver, gold recycling, online purchasing and assured buyback services. Through relatable, everyday moments and festive celebrations, the campaign reinforces MMTC-PAMP’s position as India’s most trusted precious metals brand while making gold ownership more relevant, accessible and convenient for today’s consumers.
Announcing the association, Samit Guha, Managing Director and CEO, MMTC-PAMP said:

“We are delighted to welcome Sidharth Malhotra to the MMTC-PAMP family. Sidharth has built a strong reputation through authenticity, credibility and a modern outlook—qualities that closely reflect the values of our brand. As one of India’s most admired and influential actors, he enjoys a deep connect across generations, making him an ideal ambassador as we continue expanding the reach of MMTC PAMP among both seasoned investors and first-time buyers.
This partnership comes at an exciting phase in our growth as we continue to redefine precious metals ownership through innovation, responsible sourcing and world-class quality. Through our ‘Purest And More’ campaign, we are showcasing how MMTC-PAMP today offers far more than physical gold—from digital investments and online buying to gold recycling and assured buyback—while remaining uncompromising on purity and trust.”
The campaign film unfolds through a series of relatable family moments around a wedding celebration, with Sidharth naturally introducing consumers to MMTC-PAMP’s diverse offerings. The storytelling highlights that every MMTC-PAMP offering is backed by the brand’s commitment to purity, trust and convenience while reinforcing its promise of “Purest And More.”
Speaking on the association, Sidharth Malhotra said:
“MMTC-PAMP has built a remarkable reputation for purity, trust and innovation, while also modernising the way people invest in and experience precious metals. Whether it’s celebrating life’s milestones, building long-term wealth or embracing more responsible choices through recycled gold, the brand continues to stay relevant for today’s consumers. I’m excited to be part of this journey and look forward to connecting with people through the ‘Purest And More’ campaign.”

The association brings together one of India’s most recognised actors with one of the country’s most trusted precious metals brands at a time when consumer interest in certified physical gold, digital gold and sustainable precious metals solutions continues to grow. With Sidharth Malhotra as the face of the brand, MMTC-PAMP aims to further strengthen its leadership position while deepening engagement with a younger, digitally connected audience.
The campaign will be amplified across television, digital platforms, social media, print, retail stores and e-commerce channels, with dedicated creatives highlighting key offerings including digital gold and silver, festive gifting, Virasat recycled gold, Akshaya Tritiya, Diwali and MMTC-PAMP’s certified purity credentials.
Link to the TVC (YouTube):
Link to the TVC (Instagram):https://www.instagram.com/p/DciH4s7tim5//
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