New Premises
From Mumbai to Delhi: House of Quadri Brings Its Signature Diamond Experience to the Capital
“House of Quadri expands to Delhi, offering immersive experiences and showcasing iconic lab-grown diamond collections Allure and Ellipses, while championing ethical luxury and personalized craftsmanship.”
After the success of its flagship in Mumbai’s heritage district of Fort, House of Quadri unveils its second retail destination in Delhi, marking a significant milestone in the brand’s journey. Known for redefining fine jewellery through its philosophy of “Luxury as a Habit,” the brand continues to champion the beauty, accessibility, and sustainability of lab-grown diamonds.
The Delhi store introduces patrons to House of Quadri’s most iconic design narratives, offering an immersive experience that celebrates craftsmanship, innovation, and timeless appeal. At its heart lie two exquisite edits, Allure and Ellipses, each reflecting the brand’s signature design language. The Allure collection reinterprets the marquise and pear cuts with a bold, modern sensibility. Traditionally associated with grace and sophistication, these forms are now imagined through sculptural silhouettes that fuse drama with delicacy. The elongated marquise and graceful pear are transformed into contemporary expressions of individuality, embodying the balance between strength and elegance that defines House of Quadri’s aesthetic.
In contrast, Ellipses celebrates the oval cut, geometry’s most elegant rebellion, with jewels that exude quiet sophistication. The collection highlights the flattering fluidity of the oval shape, crafted to enhance the natural grace of the hand. Through thoughtful detailing, subtle elongations, and refined symmetry, each piece captures the brand’s commitment to effortless modernity and timeless allure.
Beyond its curated collections, House of Quadri continues to celebrate personal expression through bespoke creations. Clients are invited to collaborate with the brand’s artisans to design rings that reflect their individuality whether marquise, oval, round, or an unconventional silhouette each transformed into an heirloom that carries personal meaning.
“For us, Delhi was never about replication, but evolution,” says Vaibhav Karnavat, Founder & CEO of House of Quadri. “We wanted to bring our most iconic collections to a city that deeply appreciates craftsmanship and culture. This store represents our ongoing journey, a celebration of modern design, ethical luxury, and everyday elegance.”
More than just an expansion, the Delhi store embodies the evolution of thought and forms a space where diamonds are not reserved for occasions but designed to be lived with. It invites every visitor to experience fine jewellery as an extension of self-wearable art that celebrates individuality, emotion, and the quiet luxury of everyday life.
Indriya, Aditya Birla Jewellery, has reached a golden milestone in its remarkable expansion journey, as its national footprint has hit 50 stores across India. The third store in Bangalore, launched today, is the landmark store that makes Indriya hits half century. This achievement not only highlights Indriya’s rapid growth and scaling capabilities but also reflects its increasing resonance with consumers in the organised jewellery retail sector and underscoring its commitment to celebrating endless love for jewellery.
In a short span, Indriya has emerged as one of India’s fastest-growing fine jewellery brands, expanding across metros and high-potential markets with a sharp focus on craftsmanship, retail excellence, and customer experience. As a trusted bridal destination, Indriya has been helping brides become the bride of their dreams through its regional bridal assortment and exquisite designs. The brand operates multiple stores in leading cities including Delhi, Mumbai, Hyderabad, Pune, Bangalore, Ahmedabad, Jaipur, Patna, Indore, and Lucknow, along with a growing presence across prominent cities—cementing its position as a rapidly scaling national jewellery brand backed by the Aditya Birla Group.
Speaking on the occasion, Dilip Gaur, Director, Indriya, Aditya Birla Jewellery, said, “As we scale our presence across India, reaching 50 stores is a meaningful and celebratory milestone for us—one that reflects disciplined execution, strong consumer trust, and a clear brand vision. This expansion underscores our long-term commitment to building a nationally admired jewellery brand.
Indriya’s growth story is deeply strengthened by the trust and legacy of the Aditya Birla Group. For more than a century, the Group has stood for reliability, governance, and long-term value creation—qualities that naturally extend to Indriya’s mission. Backed by the credibility of the Group, Indriya moves forward with the assurance that our foundation is as strong as the future we are creating.”
Sandeep Kohli, CEO, Indriya, added, “Indriya’s 50 store milestone is a testament to our journey as a design-led, experience-first jewellery brand that resonates with modern India. Our growth momentum is driven by craftsmanship excellence, differentiated retail formats, and a deep understanding of evolving consumer aspirations, all while celebrating the nation’s endless love for jewellery.
This milestone further strengthens our promise to be a part of our customers’ most cherished life moments, from bridal celebrations to everyday elegance. We remain focused on accelerating our growth trajectory while setting new benchmarks in organised jewellery retail.”
Indriya by the Aditya Birla Group is strengthening its presence in nationally, bringing the jewellery experience to customers while marking its significant 50th store milestone in India—a celebration of expansion and brand excellence.
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