International News
Emeralds announce spring’s arrival in Natasha Collis x Gemfields collaboration
Just in time for the start of Emerald Month in May – when green buds burst into life, lifting spirits – comes an exciting new collaboration from Gemfields. A world-leading responsible miner and marketer of coloured gemstones – and majority-owner and operator of the Kagem emerald mine in Zambia – Gemfields has joined forces with Ibiza-based jeweller Natasha Collis on two special collections designed to “bring joy to the everyday”. The Natasha Collis Fine Jewellery x Gemfields Ludic and Dancing Duet ranges showcase Gemfields’ Zambian emeralds offset against yellow gold in pieces that balance spontaneity and refinement. Inspired by the dualities of nature, they resound with the joys of spring. The four-piece Ludic collection consists of arresting 6cm drop earrings with oval, pear and round cut emeralds; a striking statement ring with an off-centre emerald; an open bangle with emerald pave; and a necklace with a chain of oval, pear and round emeralds.
Ludic is defined by its free-form shapes, a motif which also provides the design inspiration underpinning the Dancing Duet range. In this second collection, contrasting gold forms are placed two by two, creating an intimate duality of interconnected elements. The Dancing Duet range encompasses two necklaces, cascading Dancing Duet earrings, everyday studs and a beautifully flowing bracelet. Each of these features exquisite emeralds from the Kagem mine, set in sculpted 18k gold pieces, locked together in a graceful dance of playful opposition.

“My love for emeralds combined with Gemfields’ brand ethos inspired me to create this collaboration,” says Natasha Collis, who founded her eponymous fine jewellery brand in London before relocating in 2009 to Ibiza, where she now has a boutique and studio in the rugged North of the island and takes design inspiration from nature. A trained painter, Natasha switched her focus to jewellery design, experimenting with gold and different creations, and she has never looked back.
Her signature style highlights the raw beauty of gold: hand-crafting nuggets into organic shapes, with carefully selected asymmetric gemstones incorporated in a quirky and playful way. Natasha’s designs are, at once, wearable works of art and perfect for layering into every day. Gemfields believes those who mine gemstones should do so with transparency, legitimacy and integrity and that coloured gemstones should create a positive impact for the country and community from which they originate. Kagem – 75% owned by Gemfields in partnership with Zambian government – is believed to be the world’s single largest-producing emerald mine and has been the source of some of the most exceptional emeralds ever seen. “Natasha Collis’ organic, free-flowing designs take us to Ibiza! In these beautiful collections, Zambian emeralds provide pops of green and sparkle, effortlessly elevating a look and demonstrating the playful quality of coloured gemstones. Each emerald is a miracle of nature, having formed over 500 million years ago in the most unlikely of circumstances. Their rarity and unique characteristics set them apart, and make them the perfect choice for collections that are lively, and full of fun,” says Gemfields’ Marketing and Communications Director, Emily Dungey. With emerald the resplendent birthstone of May, it is timely to see Kagem’s treasures take pride of place in these one-of-a-kind designs by Natasha.
International News
Signet The Biggest-Grossing Jeweller In North America By Far In 2025
Luxury Groups, Specialist Watch Retailers, and Branded Jewellery Players Are Steadily Gaining Ground Against Traditional Mass-Market and Department-Store Operators
National Jeweler’s latest State of the Majors report highlights a shifting leaderboard among North America’s “$100M supersellers,” which grew from 36 to 37 qualifying retailers in 2025. While Signet Group comfortably defended its first-place crown—generating $6.36 billion across 2,329 stores—the rest of the top ten saw major disruption. Signet’s total watch and jewelry sales for the year were $6.36 billion according to the report and had 2,329 outlets. Second-placed Richemont, the Swiss luxury conglomerate, sold $3.62 billion, with just 105 locations selling watches and jewlery.
One of the report’s most notable developments was the rise of Richemont to the No. 2 position, overtaking several larger-format retailers. The Swiss luxury conglomerate, owner of prestigious maisons including Cartier and Van Cleef & Arpels, reported $3.62 billion in watch and jewellery sales through only 105 locations. The performance illustrates the outsized revenue-generating power of luxury retail, with Richemont achieving high productivity per store compared with mass-market competitors.
The reshuffling pushed Walmart down to fourth place, signaling a broader shift in consumer spending toward premium and luxury jewellery categories. Meanwhile, warehouse retailer Costco advanced to No. 5, continuing to strengthen its position in fine jewellery through value-led offerings and member-driven purchasing.
Jewellery brand Pandora also climbed one rank to secure the No. 7 spot, reflecting sustained demand for branded jewellery collections and accessible luxury products. In contrast, luxury powerhouse LVMH slipped to No. 6, while longstanding department store chain Macy’s moved down to eighth place, highlighting increased competitive pressures within traditional retail channels.
Another significant change came at the lower end of the top ten, where Watches of Switzerland Group entered the rankings at No. 10, marking growing momentum for specialist luxury watch retail in North America. Its entry displaced Bucherer to No. 11, emphasizing the increasingly competitive nature of premium watch distribution.
The report points to a broader transformation in North America’s jewellery retail hierarchy, where luxury groups, specialist watch retailers, and branded jewellery players are steadily gaining ground against traditional mass-market and department-store operators. While scale remains a decisive advantage—as demonstrated by Signet’s market leadership—the rankings suggest profitability and influence are increasingly being driven by premium positioning, brand equity, and high-value transactions rather than store count alone.
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