International News
Emeralds announce spring’s arrival in Natasha Collis x Gemfields collaboration
Just in time for the start of Emerald Month in May – when green buds burst into life, lifting spirits – comes an exciting new collaboration from Gemfields. A world-leading responsible miner and marketer of coloured gemstones – and majority-owner and operator of the Kagem emerald mine in Zambia – Gemfields has joined forces with Ibiza-based jeweller Natasha Collis on two special collections designed to “bring joy to the everyday”. The Natasha Collis Fine Jewellery x Gemfields Ludic and Dancing Duet ranges showcase Gemfields’ Zambian emeralds offset against yellow gold in pieces that balance spontaneity and refinement. Inspired by the dualities of nature, they resound with the joys of spring. The four-piece Ludic collection consists of arresting 6cm drop earrings with oval, pear and round cut emeralds; a striking statement ring with an off-centre emerald; an open bangle with emerald pave; and a necklace with a chain of oval, pear and round emeralds.
Ludic is defined by its free-form shapes, a motif which also provides the design inspiration underpinning the Dancing Duet range. In this second collection, contrasting gold forms are placed two by two, creating an intimate duality of interconnected elements. The Dancing Duet range encompasses two necklaces, cascading Dancing Duet earrings, everyday studs and a beautifully flowing bracelet. Each of these features exquisite emeralds from the Kagem mine, set in sculpted 18k gold pieces, locked together in a graceful dance of playful opposition.

“My love for emeralds combined with Gemfields’ brand ethos inspired me to create this collaboration,” says Natasha Collis, who founded her eponymous fine jewellery brand in London before relocating in 2009 to Ibiza, where she now has a boutique and studio in the rugged North of the island and takes design inspiration from nature. A trained painter, Natasha switched her focus to jewellery design, experimenting with gold and different creations, and she has never looked back.
Her signature style highlights the raw beauty of gold: hand-crafting nuggets into organic shapes, with carefully selected asymmetric gemstones incorporated in a quirky and playful way. Natasha’s designs are, at once, wearable works of art and perfect for layering into every day. Gemfields believes those who mine gemstones should do so with transparency, legitimacy and integrity and that coloured gemstones should create a positive impact for the country and community from which they originate. Kagem – 75% owned by Gemfields in partnership with Zambian government – is believed to be the world’s single largest-producing emerald mine and has been the source of some of the most exceptional emeralds ever seen. “Natasha Collis’ organic, free-flowing designs take us to Ibiza! In these beautiful collections, Zambian emeralds provide pops of green and sparkle, effortlessly elevating a look and demonstrating the playful quality of coloured gemstones. Each emerald is a miracle of nature, having formed over 500 million years ago in the most unlikely of circumstances. Their rarity and unique characteristics set them apart, and make them the perfect choice for collections that are lively, and full of fun,” says Gemfields’ Marketing and Communications Director, Emily Dungey. With emerald the resplendent birthstone of May, it is timely to see Kagem’s treasures take pride of place in these one-of-a-kind designs by Natasha.
International News
Hard Pure Gold to redefine China gold jewellery sector
Record-high gold prices and continued geopolitical uncertainty have strengthened gold’s appeal as a safe-haven asset. However, these same factors also create challenges for the jewellery industry, as rising prices increase the cost of entry for consumers. In response, the industry is exploring product innovation to sustain demand. In Greater China, Hard Pure Gold is emerging as a strategic initiative designed to balance high purity, design flexibility, and affordability.
Promoted by the World Gold Council, Hard Pure Gold combines traditional purity levels—typically above 99%—with advanced manufacturing technologies such as electroforming and lost-wax casting. These processes increase the hardness of pure gold, allowing jewellers to create more intricate designs, improve durability, and support gemstone settings. At the same time, hollow-forming techniques enable lighter pieces that maintain visual impact while reducing overall weight and price.
The category also benefits from the introduction of an industry-wide standard in 2025, which clarified production guidelines and unified marketing terminology across manufacturers. Standardisation has helped build consumer trust and strengthened the positioning of Hard Pure Gold as a distinct product segment.
A key driver of its growth is changing consumer demographics. Traditionally, pure gold jewellery in China appealed primarily to middle-aged buyers who valued gold for wealth preservation. Hard Pure Gold, however, is attracting younger consumers aged 20–35 by offering contemporary designs, lighter weight, and lower entry prices without sacrificing purity. Surveys conducted by the World Gold Council indicate that it is currently the fastest-growing category within the gold jewellery segment in Greater China.
In a high-price environment, the ability to produce jewellery that looks substantial yet weighs as little as 1.5 grams helps make gold more accessible to new buyers. At the same time, increasing trade-in activity—where consumers exchange older jewellery for newer designs—encourages repeat purchases and keeps demand active.
From a strategic perspective, Hard Pure Gold demonstrates how technological innovation and coordinated industry standards can reshape consumer perception. By merging investment-grade purity with modern design and affordability, it offers a compelling pathway for sustaining gold jewellery demand in Greater China
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