Diwali 2025 sales hit a record a record Rs. 6 lakh crore, with Indian goods seeing 25% rise according to  Confederation of All India Traders (CAIT). Among various sectors, fast-moving consumer goods (FMCG) accounted for the largest share of total sales at 12 per cent, followed by gold & jewellery at 10 per cent, electronics at 8 per cent. CAIT attributed the growth to recently reduced goods and services tax (GST) rates, noting that 72 per cent of surveyed traders linked higher sales to lower GST on daily-use items. This marks a 25 per cent year-on-year (Y-o-Y) growth from Rs.4.25 trillion, the report said.

 The data, released in its comprehensive “Research Report on Diwali Festival Sales 2025”, is based on a nationwide survey across 60 major distribution centres, including state capitals and Tier 2 and Tier 3 cities, conducted by the CAIT Research & Trade Development Society.

2025 has glittered brighter than ever for India’s jewellery industry. Shoppers have thronged stores, sending footfalls soaring by over 100% and infusing the market with festive energy. Gold, the timeless favourite, continues to rule hearts — and this season, buyers have embraced the higher prices without hesitation. Silver jewellery and bullion sparkled in demand, while natural diamonds dazzled with 15–30% sales growth.

A major highlight this festive season is the soaring popularity of silver. As gold prices have risen, consumers have shifted focus towards more affordable option, causing silver sales to nearly double, marking a significant preference change among customers this season.