National News
GJC Engages With RBI, Ministry of Finance on Gold Monetization Scheme Revamp
The proposed Model is Designed to Address Existing Structural Inefficiencies and Significantly Enhance the Scheme’s Adoption
GJC has been actively engaging with senior officials of the Reserve Bank of India (RBI) and the Ministry of Finance (MoF) to advance a comprehensive revamp of the Gold Monetisation Scheme (GMS).
GJC has submitted a refined, jeweller-integrated framework for GMS, developed through structured stakeholder consultations across the banking, refining, and jewellery sectors. The proposed model is designed to address existing structural inefficiencies and significantly enhance the scheme’s adoption and effectiveness.
The proposed GMS operates within the existing regulatory framework notified by the RBI and the Government of India, ensuring full compliance, institutional oversight, and financial system integrity. The framework builds on the current scheme architecture while introducing operational efficiencies and stakeholder alignment.
A central feature of the proposal is the formal transition towards a digital gold ecosystem, whereby physical gold is converted into dematerialised gold balances held within the banking system through structured account mechanisms.
In recent years, investment demand in gold bullion and coins has witnessed strong and sustained growth, reflecting increasing investor preference for physical gold as a store of value. The revamped GMS framework seeks to effectively leverage this trend by enabling investors to seamlessly monetise such holdings.
The scheme provides an avenue for investors to earn a return on idle gold assets, including bullion, coins, and jewellery, by integrating them into the formal financial system. This converts traditionally non-yielding assets into interest-bearing financial instruments, thereby enhancing portfolio efficiency without requiring liquidation of gold holdings.
The revised framework is anchored on robust governance principles:
• Transparency: End-to-end digital recording of transactions, including deposit, assay, dematerialisation, and credit.
• Traceability: System-based tracking of gold across the value chain, supported by verifiable documentation and audit trails.
• Accountability: Clearly defined responsibilities for all participants, reinforced through KYC compliance, documented consent, and regulatory supervision.
This structure ensures a secure, compliant, and auditable gold monetisation ecosystem, addressing key concerns under the existing scheme.
The proposed framework is expected to materially improve gold mobilisation by leveraging the reach and trust of the jewellery trade. Enhanced mobilisation of idle gold can reduce dependence on imports, support domestic supply, and contribute to the moderation of the Current Account Deficit (CAD).
Further, the shift towards a regulated digital gold framework will strengthen formalisation, improve compliance standards, and enhance overall market efficiency.
Rajesh Rokde, Chairman of GJC, said,

“GJC’s continued engagement with the Reserve Bank of India and the Ministry of Finance reflects our commitment to building a robust and future-ready Gold Monetisation framework. The proposed model integrates jewellers into a regulated, digital ecosystem, significantly enhancing transparency, trust, and accessibility for consumers. By unlocking the value of idle gold, the scheme has the potential to strengthen domestic supply, reduce reliance on imports, and contribute meaningfully to India’s macroeconomic stability.”
Avinash Gupta, Vice Chairman of GJC, said,
“The revamped GMS framework is designed to be practical, scalable, and fully aligned with regulatory expectations. It creates a secure and transparent pathway for gold monetisation, while ensuring accountability across all stakeholders. Importantly, it enables investors to earn returns on idle gold—including bullion, coins, and jewellery—thereby transforming a traditionally non-yielding asset into a productive financial instrument. This will play a critical role in formalising the sector and improving overall market efficiency.”

The trade is encouraged to support this initiative, which represents a significant step towards a regulated, transparent, and digitally integrated gold ecosystem in India, while unlocking value from idle gold holdings.
National News
JCS Jewel Creations Opens Exclusive Silver Lounge In Chennai
The New Silver Lounge Offers A Special Place For Luxury Silver Jewellery, Handcrafted Divine Idols, Custom Silver Furniture, Home Décor & Special Gift Collections.
- The new Silver Lounge has a selection of silver items, including rings, bracelets, necklaces, earrings, men’s Jewellery, kadas, divine idols, prayer collections, custom silver furniture, luxury gifts & high-end home décor.
JCS Jewel Creations has opened its Exclusive Silver Lounge in T. Nagar, Chennai offering a special place for luxury silver Jewellery, handcrafted divine idols, custom silver furniture, home décor and special gift collections.
The big opening was joined by important people, including veteran actor Vijay Kumar, famous Vastu consultant Astro Parduman, actor Arun Vijay, Anitha Vijayakumar, Vinothini Pandian, actor Srikanth, actress Upasana Dr. Yashwanth Honorary Consul of El Salvador and sports star Arathi Arun.

The new Silver Lounge has a selection of silver items, including rings, bracelets, necklaces, earrings, men’s Jewellery, kadas, divine idols, prayer collections, custom silver furniture, luxury gifts and high-end home décor. Items start at Rs 3,000 while divine silver idols start at 10 grams meeting the needs of people who want style, faith and lasting artistry.
When talking about the event Arvind Katrela, Managing Director of JCS Jewel Creations said:

“The Exclusive Silver Lounge shows our goal of making a place where history, luxury and skill meet. Each product has been made with care giving customers special Jewellery, sacred collections and custom silver lifestyle products all in one place.”
Situated in the middle of Chennai’s Jewellery area the new store is expected to be a spot for high-quality silver Jewellery, fancy gifts and handmade silver décor.
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