National News
Divine Solitaires Felicitates the Grand Bumper Draw winner of TSFI 2025 With an XUV 700
Across India, solitaire buying continues to shift from a simple purchase to an informed, trust-led decision. With more customers asking for transparent pricing, reliable certification, and clear value, retailers are finding new ways to keep people engaged and confident during the buying process. This year’s edition of The Solitaire Festival of India (TSFI) 2025, presented by Divine Solitaires, proved how an organised customer programme can create steady footfalls and genuine interest around solitaires.
The festival concluded on 7th December 2025 with a grand finale hosted by Divine Solitaires in Gondia – an event that brought together customers, partners, and members of the trade for an evening that celebrated the end of a strong campaign.
The Grand Finale: A Night of Celebration in Gondia
The highlight of the night was the announcement of the bumper prize winner –Disha, who won a brand-new XUV 700. The car key was handed over by Jignesh Mehta, Founder & Managing Director of Divine Solitaires, along with Rajesh Rokde, Owner of Rokde Jewellers. The moment stood out because of the genuine surprise and happiness on the winner’s face, which set the tone for the rest of the evening.
The event also featured cultural performances and special segments, giving the finale a celebratory and community-focused feel rather than a purely commercial one.
The 2025 Edition: Strong Participation and Steady Footfalls
This year’s festival saw wide participation from Divine Solitaires’ partner stores across the country with over 200 jewelers participated across 100 cities in this nationwide event)
For the trade, TSFI is an example of how planned retail activity can support diamond sales even in a competitive market.
Speaking at the event,Jignesh Mehta shared, “TSFI has always been about celebrating people and the emotions behind every solitaire purchase. Tonight is a reminder of how meaningful these journeys can be. We’re grateful to everyone who has been part of this festival. Watching a customer take home an XUV 700 is a moment we’ll remember. It shows what the festival can do for trust and excitement in the store”
These insights highlight the practical value TSFI offers retailers – more footfalls, stronger customer connect, and an easier way to introduce solitaires to new buyers.
Divine Solitaires, known for its philosophy of Rare. Precious. Unmatched plans to build on the momentum with the next edition.
TSFI 2025 ended on a high note, and for many jewellers, it served as a reminder that thoughtful retail activity can shape customer behaviour and drive interest in diamonds in a very real way.
India’s appetite for borrowing against gold is reshaping the country’s credit landscape. Outstanding gold-backed loans have surged 128% from a year earlier, crossing Rs.4 lakh crore ($48 billion) for the first time, according to data from the Reserve Bank of India. As of Jan. 31, loans secured by gold jewellery stood at Rs.4,00,517 crore, marking one of the fastest expansions in retail credit in recent years.
The boom in gold loans has helped propel overall non-food bank credit growth to 14.4% year-on-year. Personal loans now account for 34.5% of total bank lending, outpacing other segments and underscoring a broader shift toward consumer-driven credit expansion
Gold loans alone contributed roughly 9% of incremental bank credit during the period. Between January 2024 and January 2026, outstanding gold-backed credit rose by nearly Rs.3.1 lakh crore—an increase of about 338% over two years—more than quadrupling the size of the portfolio.
Two factors are driving the surge. First, gold prices have climbed roughly 152% over the past two years, increasing the collateral value of household holdings. Second, regulatory guidance requiring banks to classify loans secured by gold explicitly as gold loans has sharpened reporting and accelerated balance-sheet growth in the segment.
The trend highlights a distinctive feature of India’s financial system: households’ vast stock of physical gold, long viewed primarily as a store of wealth, is increasingly being mobilized as collateral for formal credit.
While personal lending and credit to nonbank financial companies within the services sector continue to expand rapidly, industrial credit remains uneven. Loans to micro, small and medium enterprises are growing steadily, but borrowing by large corporations has stayed relatively muted.
Since March 21, 2025, banks have added Rs.21.8 lakh crore to their non-food loan books, translating into 12% growth for the financial year to date. Yet it is gold—rather than factories or infrastructure—that is emerging as one of the most dynamic engines of India’s current credit cycle.
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