National News
Kushals Fashion & Silver Jewellery Unveils the Party Edit – Style That Sparks Every Moment
Kushals Fashion & Silver Jewellery unveils The Party Edit, a vibrant and fashion-forward curation designed for the holiday–party season. Crafted for the woman who loves to express herself through versatile, standout pieces, this edit blends fashion, boldness, colour, and contemporary charm in three distinct styles.
As the party season ushers in a wave of celebrations—from Christmas get-togethers and holiday brunches to New Year’s Eve parties and winter night-outs-the season naturally calls for jewellery that’s fashionable, fun, expressive, and effortlessly glamorous. Designed to be mixed, matched, and owned in multiple styles, the collection creates fresh looks without ever repeating jewellery. With bold, flaunt-worthy zircon designs that elevate every outfit, these jewellery pieces make every appearance stand out.
Whether it’s a casual holiday outing, a chic house party, or a glamorous night out, The Party Edit brings confidence and style to every occasion.
Holiday Edit
Holiday Edit: A playful curation featuring vibrant colourful stone chokers, enameled button studs, quirky handcuff-inspired pieces, statement brooches, and bright bracelets and rings-perfect for brunches and carefree outings. Style them with breezy dresses, denim co-ords, or pastel holiday wear to add an instant pop of colour and youthful charm.
House Party Edit
House Party Edit: Chic gold-toned, chunky party jewellery including bold rings, cuffs, loop bracelets, and glamorous stackables that elevate intimate gatherings and stylish at-home celebrations. Pair these pieces with sleek satin shirts, metallic tops, or fusion-wear co-ords to create a warm, high-impact festive look.
Night Out Edit
Night Out Edit: Sleek rhodium and gold-toned accessories with pearl accents, drop chains, minimal danglers, trendy brooches, and modern bracelets-crafted for refined after-hours glamour. Match them with fitted black dresses, shimmer silhouettes, or chic monochrome outfits for a polished, statement night-out vibe.
Bringing together bold colours, modern silhouettes, and versatile, fashion-forward styling, Kushals’ Party Edit is all about expressing personal style with confidence-no matter the occasion.
Recently, Kushals has onboarded two brand ambassadors — Bollywood powerhouse Sanya Malhotra and South Indian sensation Priyanka Mohan. With their association, the brand continues to strengthen its connection with modern Indian women and elevate its presence as a preferred fashion jewellery destination.
Own your moment. Define your glam.
National News
NPCI Defers Rollout Of UPI Merchant Discount Rate Until After Diwali
Given Typical Retail Margins Of 2%–6% On Bullion and Plain Gold Jewellery, Absorbing A 0.4% Fee—Or Up To ₹300 Per Large Transaction—Would Have Directly Eaten Into Festive Profitability. The Deferral Keeps Bottom Lines Protected Through Dhanteras and Diwali.
The National Payments Corporation of India’s (NPCI) UPI and Services Steering Committee has deferred the implementation of Merchant Discount Rates (MDR) on select person-to-merchant (P2M) UPI transactions until immediately after Diwali.
The move aims to protect consumer sentiment and keep operational costs steady for businesses during the peak festive shopping season. A specific implementation date will be announced separately.
Key Highlights
- Festive Relief for Retail: The deferment ensures merchants face no additional payment processing costs during peak festive demand, helping avoid disruptions to consumer spending.
- The Approved MDR Structure:
- Applies only to eligible P2M transactions above Rs 2,000 at a rate of 0.4%.
- Capped at Rs 300 for high-value transactions of Rs 75,000 and above.
- Everyday low-value payments and small merchants remain fully exempt, preserving zero-cost digital transactions for general consumers.
- Timeline Adjustment: Originally notified on September 15 for an October 15 rollout, the framework will now take effect post-Diwali, giving banks, payment aggregators, and merchants additional runway to align their systems and communicate terms clearly.
Jewellery purchase values routinely exceed the Rs 2,000 threshold and frequently touch or surpass the Rs 75,000 cap. Given typical retail margins of 2%–6% on bullion and plain gold jewellery, absorbing a 0.4% fee—or up to Rs 300 per large transaction—would have directly eaten into festive profitability. The deferral keeps bottom lines protected through Dhanteras and Diwali.
Introducing transaction fees just as footfall surges would have forced retailers to decide whether to absorb the cost or pass it on to buyers (via checkout surcharges or selective discounts). Avoiding this choice prevents awkward billing counter negotiations and cart abandonment during rush hours.
NPCI Defers Rollout Of UPI Merchant Discount Rate Until After Diwali
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