National News
Kushals Fashion & Silver Jewellery Unveils the Party Edit – Style That Sparks Every Moment
Kushals Fashion & Silver Jewellery unveils The Party Edit, a vibrant and fashion-forward curation designed for the holiday–party season. Crafted for the woman who loves to express herself through versatile, standout pieces, this edit blends fashion, boldness, colour, and contemporary charm in three distinct styles.
As the party season ushers in a wave of celebrations—from Christmas get-togethers and holiday brunches to New Year’s Eve parties and winter night-outs-the season naturally calls for jewellery that’s fashionable, fun, expressive, and effortlessly glamorous. Designed to be mixed, matched, and owned in multiple styles, the collection creates fresh looks without ever repeating jewellery. With bold, flaunt-worthy zircon designs that elevate every outfit, these jewellery pieces make every appearance stand out.
Whether it’s a casual holiday outing, a chic house party, or a glamorous night out, The Party Edit brings confidence and style to every occasion.
Holiday Edit



Holiday Edit: A playful curation featuring vibrant colourful stone chokers, enameled button studs, quirky handcuff-inspired pieces, statement brooches, and bright bracelets and rings-perfect for brunches and carefree outings. Style them with breezy dresses, denim co-ords, or pastel holiday wear to add an instant pop of colour and youthful charm.
House Party Edit



House Party Edit: Chic gold-toned, chunky party jewellery including bold rings, cuffs, loop bracelets, and glamorous stackables that elevate intimate gatherings and stylish at-home celebrations. Pair these pieces with sleek satin shirts, metallic tops, or fusion-wear co-ords to create a warm, high-impact festive look.
Night Out Edit



Night Out Edit: Sleek rhodium and gold-toned accessories with pearl accents, drop chains, minimal danglers, trendy brooches, and modern bracelets-crafted for refined after-hours glamour. Match them with fitted black dresses, shimmer silhouettes, or chic monochrome outfits for a polished, statement night-out vibe.
Bringing together bold colours, modern silhouettes, and versatile, fashion-forward styling, Kushals’ Party Edit is all about expressing personal style with confidence-no matter the occasion.
Recently, Kushals has onboarded two brand ambassadors — Bollywood powerhouse Sanya Malhotra and South Indian sensation Priyanka Mohan. With their association, the brand continues to strengthen its connection with modern Indian women and elevate its presence as a preferred fashion jewellery destination.
Own your moment. Define your glam.
National News
IAGES Accredited Partner Directory Brings Verified Gold Businesses Together on One Trusted Platform
Hosting More than 700 Accredited Outlets Across 200+ cities, the IAGES Directory Serves as a Bridge Between Consumers Seeking Trustworthy Gold Transactions and Accredited businesses
The Accredited Partner Directory launched by the Indian Association for Gold Excellence and Standards (IAGES) in November, 2025 has gained significant momentum among consumers and gold businesses since its inception. This one-stop digital platform now hosts a growing network of over 700 IAGES partner outlets across 200 cities, allowing consumers to find verified, trusted jewellers nearest to them before they step out to buy or exchange gold.
An IAGES verified business follows a stringent code of conduct that mandates accountability, responsibility and ethical conduct across its entire value chain. IAGES’ Accredited Partner Directory offers consumers trust, confidence and peace of mind, allowing them to explore and choose these verified, third-party assessed gold jewellers nearest to them either by brand name, location, or category.
The accredited entities appearing in the directory include strong national, regional and city-based large, medium and small retailers. The directory not only includes verified gold jewellers, but also lists gold refiners, bullion traders, manufacturers and assaying and hallmarking centres and digital gold retailers.
Kaushlendra Sinha, CEO, IAGES, said:

“The growing list of partners in the IAGES Accredited Partner Directory reflects the gold industry’s readiness to adopt transparent and compliant business practices, building consumer confidence and trust while slowly formalising the gold ecosystem in India. We invite all gold businesses to come forward and join the movement to transform India’s gold industry, one accreditation at a time!”
IAGES is currently running a consumer awareness campaign – ‘Before you exchange or buy gold #PehlaCheckIAGES’ to spread the word about the importance of buying gold only from a verified, credible retailer. The successful campaign has reached 50 million+ consumers through online and offline mediums, while the IAGES website is seeing massive hits every day as consumers check the directory to verify a gold business.
Sumeet Deoda, Vice President – Marketing and Communication, IAGES said:
“Clearly, the IAGES Accredited Partner Directory has been much anticipated by consumers, gold jewellers and gold business entities alike! We are happy to finally share this growing database with the world even as we continue to work towards our goal of changing the gold-buying mindset in India as the first, crucial step towards formalising the industry,”

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