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Kushals Fashion & Silver Jewellery Unveils the Party Edit – Style That Sparks Every Moment

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 Kushals Fashion & Silver Jewellery unveils The Party Edit, a vibrant and fashion-forward curation designed for the holiday–party season. Crafted for the woman who loves to express herself through versatile, standout pieces, this edit blends fashion, boldness, colour, and contemporary charm in three distinct styles.

As the party season ushers in a wave of celebrations—from Christmas get-togethers and holiday brunches to New Year’s Eve parties and winter night-outs-the season naturally calls for jewellery that’s fashionable, fun, expressive, and effortlessly glamorous. Designed to be mixed, matched, and owned in multiple styles, the collection creates fresh looks without ever repeating jewellery. With bold, flaunt-worthy zircon designs that elevate every outfit, these jewellery pieces make every appearance stand out.

Whether it’s a casual holiday outing, a chic house party, or a glamorous night out, The Party Edit brings confidence and style to every occasion.

Holiday Edit

Holiday Edit: A playful curation featuring vibrant colourful stone chokers, enameled button studs, quirky handcuff-inspired pieces, statement brooches, and bright bracelets and rings-perfect for brunches and carefree outings. Style them with breezy dresses, denim co-ords, or pastel holiday wear to add an instant pop of colour and youthful charm.

House Party Edit

House Party Edit: Chic gold-toned, chunky party jewellery including bold rings, cuffs, loop bracelets, and glamorous stackables that elevate intimate gatherings and stylish at-home celebrations. Pair these pieces with sleek satin shirts, metallic tops, or fusion-wear co-ords to create a warm, high-impact festive look.

Night Out Edit

Night Out Edit: Sleek rhodium and gold-toned accessories with pearl accents, drop chains, minimal danglers, trendy brooches, and modern bracelets-crafted for refined after-hours glamour. Match them with fitted black dresses, shimmer silhouettes, or chic monochrome outfits for a polished, statement night-out vibe.

Bringing together bold colours, modern silhouettes, and versatile, fashion-forward styling, Kushals’ Party Edit is all about expressing personal style with confidence-no matter the occasion.

Recently, Kushals has onboarded two brand ambassadors — Bollywood powerhouse Sanya Malhotra and South Indian sensation Priyanka Mohan. With their association, the brand continues to strengthen its connection with modern Indian women and elevate its presence as a preferred fashion jewellery destination.

Own your moment. Define your glam.

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National News

Indriya, Aditya Birla Jewellery Unveiled India’s Largest Sustainable Jewellery Rangavalli

The Installation Transformed An Iconic Jewellery Design, From Indriya’s Festive Collection Padmika, Into A Magnificent Rangavalli, A Grand Celebration For Vijayadashami.

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Indriya, Aditya Birla Jewellery, on unveiled India’s Largest Sustainable Jewellery Rangavalli, crafted from grains, at Orion Mall and Shri Sathya Ganapathi Shirdi Saibaba Temple on in Bengaluru, as a tribute to our rich cultural heritage and enduring festive traditions. Spanning 400 sq. ft. at Orion Mall and 1,600 sq. ft. at the temple, the large-scale Rangavalli installations, inspired by an iconic jewellery design from Indriya’s latest festive collection, Padmika, transform the intricate artistry of fine jewellery into magnificent expressions of a cherished cultural tradition steeped in devotion, craftsmanship and community spirit.

Padmika crafted in 22KT gold celebrated the revival of Gulabi Meenakari, a rare pink enamel craft, and the necklace featured an intricate nakshi floral detailing alongside the auspicious motif of Goddess Lakshmi seated on a lotus, symbolising prosperity, abundance and new beginnings. Reimagined as a magnificent Rangavalli using eco-friendly materials including rice, millets and seeds, the installation translated the intricate artistry of the necklace into a large-scale tribute to our cultural heritage. Bringing together thousands of individual elements, the artwork reflected the precision, patience and craftsmanship shared by both jewellery-making and Rangavalli creation. Created using grains, millets and seeds, the installation celebrated the enduring beauty of traditional art forms while offering visitors a distinctive and immersive festive experience.

Rooted in cultural authenticity, the initiative drew on the expertise of the renowned Rangoli artist Shikha Sharma popularly known as the “3D Rangoli Queen” and creator of record-breaking Rangoli artworks. By translating the detailing of an iconic temple jewellery design into Rangavalli, Indriya celebrated two art forms that shared a deep appreciation for intricate patterns, craftsmanship and the coming together of individual elements which created something extraordinary.

Sustainability was integral to the initiative and it extended the purpose of the installation beyond the festive celebration. Following Vijayadashami, the rice, millets and seeds used in the artwork were responsibly repurposed through feeding drives for birds and animals in partnership with Akhil Karnataka Prani Daya Sangh Gaushala.

Speaking about the initiative, Shantiswarup Panda, Head of Marketing & Visual Merchandising at Indriya, said:

Shantiswarup Panda

“At Indriya, our endeavour is to celebrate India’s rich cultural heritage through meaningful and contemporary expressions. The Jewellery Rangavalli is an extension of that vision, reimagining an iconic Padmika design through a beloved festive tradition that resonates deeply with our audiences. As a brand inspired by culture and craftsmanship, we wanted to create an experience that not only showcases the artistry behind our jewellery but also invites consumers to engage with it in a memorable and immersive way. Through this initiative, we celebrate heritage, craftsmanship and the spirit of togetherness that lies at the heart of Vijayadashami.”

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