Rokde Jewellers, one of Maharashtra’s most trusted and legacy jewellery brands, has unveiled the most significant transformation in its 124-year history, marking the beginning of a bold new chapter that blends its rich heritage with a future-focused vision.

At a press conference attended by the company’s leadership, including Mr. Bhaiyaji Rokde (Promoter), Mrs. Vandana Bhaiyaji Rokde (Promoter), Mr. Rajesh Bhaiyaji Rokde (Managing Director), Mr. Sarang Bhaiyaji Rokde (Director), Mr. Paras Rajesh Rokde (Director), Mrs. Anamika Rajesh Rokde (Promoter), Mrs. Sanskriti Sarang Rokde (Promoter), Mr. Amey Karwarkar (General Manager) and CA Arvind Inani (Chief Financial Officer), the company announced a comprehensive transformation encompassing branding, customer offerings, retail expansion, digital innovation and long-term national and international growth plans.

“This is not merely a new logo or a refreshed identity—it is the beginning of an entirely new chapter,” the company stated, reaffirming its commitment to preserving the values of purity, transparency, craftsmanship and customer trust while evolving to meet the aspirations of the next generation.

A Legacy Reinvented for the Next Century

With a legacy spanning 124+ years and five generations, Rokde Jewellers has built enduring relationships with customers across Vidarbha. Its newly unveiled brand identity reflects the perfect balance between heritage and modernity, positioning the company for the next century without compromising the principles that have defined the brand for over a century.

Ritesh & Genelia Deshmukh Join as Brand Ambassadors

As part of its rebranding exercise, Rokde Jewellers announced celebrated actors Ritesh Deshmukh and Genelia Deshmukh as its official Brand Ambassadors.

Popularly known as “Maharashtra che Bhau ani Vahini,” the couple embodies values of trust, family, simplicity and modern aspirations, making them an ideal representation of the brand’s philosophy and its commitment to connecting with customers across generations.

Making Gold Jewellery More Affordable

Responding to the challenges posed by rising gold prices, Rokde Jewellers has restructured its backend operations to make jewellery more accessible without compromising on quality.

The company announced that making charges on certified hallmarked 22KT gold jewellery will now start from just 5% onwards, reinforcing its promise of affordability while maintaining the highest standards of purity and craftsmanship.

Vidarbha’s Largest 18KT Gold Jewellery Collection

Recognising changing consumer preferences, Rokde Jewellers is launching one of Vidarbha’s largest collections of 18KT plain gold jewellery.

Designed for today’s informed buyers, the collection focuses on jewellery that is lighter, stronger, more affordable and ideal for everyday wear, catering to customers seeking smart and value-driven purchases.

Six New Jewellery & Gold Investment Plans

To make jewellery buying and investing more convenient, Rokde Jewellers introduced six customer-centric investment and savings plans, including:

• One-Time Investment Plans
• Monthly Savings Plans
• Gold Accumulation Plans
• Diamond Purchase Plans
• Jewellery Purchase Plans
• 24KT Gold Investment Plans

Each plan has been designed to offer greater flexibility and exclusive benefits for customers planning future purchases.

A Major Push into Diamond, Polki & Bridal Luxury

The company also announced one of its largest-ever investments in Diamond, Polki and Bridal Jewellery.

By January 2027, customers can expect exclusive collections featuring:

• Rare Diamond Masterpieces
• Exclusive Polki Creations
• Signature Bridal Collections
• Limited Edition Designer Jewellery
• High Jewellery

The objective is to establish Rokde Jewellers as a premier destination for luxury jewellery and bridal collections in the region.

Digital Transformation with E-Commerce & Mobile App

Taking its customer experience online, Rokde Jewellers will soon launch its e-commerce platform, enabling customers to browse thousands of jewellery designs before visiting a showroom.

The company also announced a dedicated mobile application, which will allow customers to purchase Digital Gold and seamlessly enroll in, manage and track its six jewellery savings plans.

Largest Retail Expansion in Company History

Currently operating eight showrooms across Nagpur, Bhandara and Gondia, Rokde Jewellers is set to expand to 12 showrooms within the next three months.

The four upcoming flagship stores include:

• Itwari (Nagpur) – Second showroom
• Gadchiroli
• Chandrapur – Planned to be the largest jewellery showroom in Vidarbha
• Yavatmal – Planned to be the largest jewellery showroom in the city

Expansion Across India and International Markets

Beyond Vidarbha, the company has outlined an ambitious expansion roadmap covering Maharashtra, Madhya Pradesh and Chhattisgarh, with proposed stores in:

Amravati, Nashik, Nanded, Chhatrapati Sambhajinagar, Bhilai, Chhindwara, Navi Mumbai, Thane and Pune.

Rokde Jewellers also confirmed that groundwork has begun for its international expansion, signalling its intent to take the brand to global markets.

36 Jewellery Exhibitions Across Maharashtra

To strengthen customer outreach, the company will organise 36 Business-to-Consumer jewellery exhibitions across Maharashtra, bringing exclusive collections and attractive offers directly to cities where it is yet to establish permanent retail outlets.

Introducing India’s First Stress-Free Gemstone Buying Experience

In a first-of-its-kind initiative, Rokde Jewellers will introduce a 21-day trial period on certified precious astrological gemstones, allowing customers to experience their gemstones before making a final purchase decision.

The initiative is aimed at enhancing confidence, transparency and trust in gemstone purchases.

Three New Jewellery Brands for the Next Generation

Over the next six months, Rokde Jewellers will launch three new sub-brands, each tailored to the evolving tastes of younger consumers.

The new brands will focus on individuality, creativity, self-expression and contemporary lifestyles, reflecting the changing role of jewellery beyond weddings and festive occasions.

Commitment to Trust Remains Unchanged

Despite its transformation, Rokde Jewellers reaffirmed that its core values remain firmly intact.

The company reiterated its commitment to:

• Complete Transparency
• Ethical Business Practices
• Certified Quality Products
• Fair Pricing
• Exceptional Customer Experience
• Best-in-Class After-Sales Service
• Unmatched Variety
• Honest Relationships Built on Trust

Summing up the transformation, the company said its greatest asset is not its gold or diamonds, but the trust of millions of families who have placed their faith in Rokde Jewellers for more than 124 years—a legacy it remains committed to preserving while building the future of the brand.