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Disha Patani unveils Reliance Jewels’ Vindhya Collection in Varanasi to mark Akshaya Tritiya
Reliance Jewels, India’s leading jewellery brand, continues its tradition of celebrating festivals with unique and exquisite collections, by introducing the Vindhya collection on Akshaya Tritiya this year. Ninth in its iconic ‘Jewels of India’ collection series, Vindhya is inspired by the rich artistic traditions of Madhya Pradesh. Fashion icon and Bollywood diva Disha Patani unveiled the exclusive festive collection at a special event at the Reliance Jewels’ store in Varanasi.
Akshaya Tritiya, an auspicious festival signifying prosperity and abundance in the Hindu culture, is considered to be the perfect occasion for buying jewellery. Celebrating the occasion, the Reliance Jewels Vindhya Collection offers a stunning array of jewellery pieces that pay tribute to the rich cultural heritage and architectural splendour of Madhya Pradesh. Each piece is intricately crafted with designs inspired by famous monuments of Madhya Pradesh such as the Gwalior Fort, the Stupa of Sanchi, the Mahakaleshwar Temple of Ujjain, and the Mitaoli and Bateshwar Temples.
Commenting on the launch, Sunil Nayak, CEO, Reliance Jewels, said, “The launch of the Vindhya Collection this Akshaya Tritiya marks our commitment to celebrating India’s diverse cultural heritage. Inspired by the rich traditions of Madhya Pradesh, this collection is the ninth in our ‘Jewels of India’ series and stands as our testament to showcasing Indian art and craftsmanship.”
He further added: “Akshaya Tritiya is the ideal occasion for buying jewellery as it symbolises wealth and prosperity, and this year, we offer our customers a unique opportunity to bring home prosperity through the Vindhya collection! The exquisite collection symbolises not just prosperity and elegance but also the enduring celebratory spirit of Akshaya Tritiya and our brand, Reliance Jewels.”
Actress Disha Patani, while unveiling the collection at Reliance Jewels’ Varanasi store, expressed her excitement, stating, ”Each piece in this collection is a masterpiece reflecting the rich cultural heritage and architectural splendour of Madhya Pradesh. Personally, I am in love with the diamond necklace design, which beautifully amalgamates elements from various temples in Ujjain. It isn’t just jewellery; it’s a true symbol of tradition and beauty that is a must have in every wardrobe.”
Crafted with precision, the Vindhya collection offers a diverse range of jewellery pieces, from finely crafted chokers to intricately designed bangles available in gold and diamond variants. The Vindhya Collection is not just jewellery; it is a celebration of tradition, elegance, and timeless beauty. Perfect for adorning a traditional saree for a festive occasion or adding a touch of glamour to a contemporary ensemble, as well as to your daily wear, each piece exudes elegance and sophistication, making it ideal for celebrating Akshaya Tritiya in style.
The Vindhya collection m arks the latest addition to Reliance Jewels extraordinary series ‘Jewels of India’, highlighting India’s diverse regions, traditions, architecture and craftsmanship. While Vindhya draws inspiration from Madhya Pradesh’s artistic finesse and timeless elegance, the eight previous collections in the series have been a testament to the beauty of India:
· Swarn Banga collection pays homage to Bengal’s poetic beauty and cultural heritage
· Thanjavur collection found inspiration in the historical richness of Thanjavur, the capital of the Chola Empire.
· Mahalaya collection idolised the grandeur of Maharashtra
· Rannkaar collection captures the stark beauty of the Rann of Kutch
· Kaasyam collection gleams with the splendour of Banaras
· Utkala collection evokes the vibrancy of coastal OdishaThe Atulyaa collection showcases Rajasthan’s royal heritage and Mughal-era opulence
· And the Apurvam collection portrays the architectural magnificence of Hampi.
The Vindhya Collection is now available at all Reliance Jewels stores. Customers can explore and adorn themselves with these captivating pieces, ushering in prosperity and abundance, this Akshaya Tritiya season.
Cricketers are increasingly embracing natural diamonds as an extension of their personal style. From classic diamond studs and tennis necklaces to bespoke pendants and statement chains, they are choosing jewellery that reflects their personality, confidence and achievements. As men’s jewellery continues to evolve, these players are showing how diamonds can be both stylish and deeply personal.
Abhishek Sharma
Abhishek has turned natural diamonds into a personal signature. Much like the deeper meanings behind his most-spotted accessories, his latest custom Forevermark bracelet is a masterclass in “Quiet Luxury.” It features 14 exceptional cushion-cut diamonds, each nearly a carat, with the iconic symbol forming the very structure of the piece, framing each stone to represent individual “moments of brilliance” from his journey on the field.
Engineered for a life in motion, the fully articulated, flexible design moves with a fluidity that mirrors a sportsman’s energy. By choosing natural diamonds to anchor his story, Abhishek has created an “unrepeatable” legacy piece that celebrates the intersection of enduring value, integrity, and personal success.
Suryakumar Yadav
Known for his fearless approach to the game and distinctive personality, Suryakumar Yadav (SKY) brings the same sense of individuality to his style. Never one to shy away from making a statement, SKY has embraced his diamonds as a reflection of his journey, achievements, and personal flair.
One of the standout pieces in his collection is the custom-designed pendant, a unique creation inspired by his passion for cricket. Set with an impressive 1,848 natural diamonds across the pendant and chain, the piece is a celebration of his dynamic personality and the milestones that have shaped his career.
It showcases how natural diamonds are increasingly becoming a medium for self-expression, allowing modern men to tell their stories through jewellery while adding a touch of luxury to their everyday style.
Hardik Pandya
When it comes to making a style statement, Hardik Pandya is rarely one to hold back. Known for his bold fashion choices, the all-rounder has long embraced natural diamond jewellery as a key part of his personal style. From diamond ear studs and statement rings to chunky chains and custom lockets, his jewellery collection reflects his confident and trend-forward personality.
Whether he’s celebrating a win, attending an event, or sharing moments from his life off the field, Hardik often uses jewellery to elevate his look. Confidence and self-expression.
During India’s major tournament celebrations, his princess-cut diamond studs caught the attention of fans and fashion enthusiasts alike. Blending luxury with street-style influences, Hardik’s approach to diamonds is all about individuality, confidence and self-expression.
Tilak Varma
Tilak Varma’s style is a great example of how less can often be more. While many athletes gravitate towards statement jewellery, Tilak prefers a more understated approach, often seen wearing a single princess-cut natural diamond stud. Simple yet stylish, the accessory adds a refined touch to his look without being overpowering.
His fashion choices reflect a growing shift among younger athletes who are embracing diamonds in a subtle and wearable way.
Whether on the move, during public appearances, or in everyday settings, Tilak’s minimalist approach shows how natural diamond jewellery can effortlessly complement modern menswear. His style resonates with a new generation that values personal expression, simplicity, and timeless elegance.
Shreyas Iyer
Shreyas Iyer is blending high-impact brilliance with a deeply personal sense of style. Whether he’s on the field or centre-stage at an event, Shreyas makes an intentional statement, most notably through his signature 2-carat diamond studs. This choice reflects a bold, clear aesthetic that mirrors his own transparency and precision. His look proves that for the modern icon, luxury is about choosing pieces that stand out for their brilliance and conscious craftsmanship.
His versatility truly shines when he transitions into traditional celebrations, as seen during his standout appearance pairing a striking Polki necklace with modern silhouettes; Shreyas bridged the gap between heritage and contemporary fashion. His style resonates with a new generation of men who value timeless accessories and understated confidence, showing that natural diamonds can be just as impactful when worn with simplicity.
Diamonds are no longer confined to red carpets, celebrations, or special occasions. Much like the rise of diamond studs from sporting icons to everyday fashion staples, they have become an integral part of modern personal style. Cricketers such as Abhishek Sharma, Suryakumar Yadav, Hardik Pandya, Tilak Varma and Washington Sundar are embracing them in ways that feel authentic to their personalities—whether through statement chains, custom pendants or understated natural diamond studs.
Their jewellery choices reflect a broader shift in men’s fashion, where accessories have become an extension of individuality, confidence and self-expression. As the lines between sport, style and luxury continue to blur, diamonds are emerging as timeless pieces that transition effortlessly from the field to everyday life, proving that modern luxury is as much about personal storytelling as it is about craftsmanship.
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