GlamBuzz
Disha Patani unveils Reliance Jewels’ Vindhya Collection in Varanasi to mark Akshaya Tritiya
Reliance Jewels, India’s leading jewellery brand, continues its tradition of celebrating festivals with unique and exquisite collections, by introducing the Vindhya collection on Akshaya Tritiya this year. Ninth in its iconic ‘Jewels of India’ collection series, Vindhya is inspired by the rich artistic traditions of Madhya Pradesh. Fashion icon and Bollywood diva Disha Patani unveiled the exclusive festive collection at a special event at the Reliance Jewels’ store in Varanasi.
Akshaya Tritiya, an auspicious festival signifying prosperity and abundance in the Hindu culture, is considered to be the perfect occasion for buying jewellery. Celebrating the occasion, the Reliance Jewels Vindhya Collection offers a stunning array of jewellery pieces that pay tribute to the rich cultural heritage and architectural splendour of Madhya Pradesh. Each piece is intricately crafted with designs inspired by famous monuments of Madhya Pradesh such as the Gwalior Fort, the Stupa of Sanchi, the Mahakaleshwar Temple of Ujjain, and the Mitaoli and Bateshwar Temples.
Commenting on the launch, Sunil Nayak, CEO, Reliance Jewels, said, “The launch of the Vindhya Collection this Akshaya Tritiya marks our commitment to celebrating India’s diverse cultural heritage. Inspired by the rich traditions of Madhya Pradesh, this collection is the ninth in our ‘Jewels of India’ series and stands as our testament to showcasing Indian art and craftsmanship.”
He further added: “Akshaya Tritiya is the ideal occasion for buying jewellery as it symbolises wealth and prosperity, and this year, we offer our customers a unique opportunity to bring home prosperity through the Vindhya collection! The exquisite collection symbolises not just prosperity and elegance but also the enduring celebratory spirit of Akshaya Tritiya and our brand, Reliance Jewels.”
Actress Disha Patani, while unveiling the collection at Reliance Jewels’ Varanasi store, expressed her excitement, stating, ”Each piece in this collection is a masterpiece reflecting the rich cultural heritage and architectural splendour of Madhya Pradesh. Personally, I am in love with the diamond necklace design, which beautifully amalgamates elements from various temples in Ujjain. It isn’t just jewellery; it’s a true symbol of tradition and beauty that is a must have in every wardrobe.”
Crafted with precision, the Vindhya collection offers a diverse range of jewellery pieces, from finely crafted chokers to intricately designed bangles available in gold and diamond variants. The Vindhya Collection is not just jewellery; it is a celebration of tradition, elegance, and timeless beauty. Perfect for adorning a traditional saree for a festive occasion or adding a touch of glamour to a contemporary ensemble, as well as to your daily wear, each piece exudes elegance and sophistication, making it ideal for celebrating Akshaya Tritiya in style.
The Vindhya collection m arks the latest addition to Reliance Jewels extraordinary series ‘Jewels of India’, highlighting India’s diverse regions, traditions, architecture and craftsmanship. While Vindhya draws inspiration from Madhya Pradesh’s artistic finesse and timeless elegance, the eight previous collections in the series have been a testament to the beauty of India:
· Swarn Banga collection pays homage to Bengal’s poetic beauty and cultural heritage
· Thanjavur collection found inspiration in the historical richness of Thanjavur, the capital of the Chola Empire.
· Mahalaya collection idolised the grandeur of Maharashtra
· Rannkaar collection captures the stark beauty of the Rann of Kutch
· Kaasyam collection gleams with the splendour of Banaras
· Utkala collection evokes the vibrancy of coastal OdishaThe Atulyaa collection showcases Rajasthan’s royal heritage and Mughal-era opulence
· And the Apurvam collection portrays the architectural magnificence of Hampi.
The Vindhya Collection is now available at all Reliance Jewels stores. Customers can explore and adorn themselves with these captivating pieces, ushering in prosperity and abundance, this Akshaya Tritiya season.
GlamBuzz
Senco Gold & Diamonds Launches Its first Rourkela Store With Bhumi Pednekar Ahead Of Akshaya Tritiya
Located in Udit Nagar (Odisha), the brand’s first store, inaugurated by Bhumi Pednekar in the city, opens with much fanfare, offering a refreshed and modern retail experience for consumers
Stepping into Rourkela at one of the most meaningful moments of the year, Senco Gold & Diamonds marks the grand opening of its first store in the city ahead of Akshaya Tritiya, India’s most auspicious occasion for buying gold. With a legacy of 87 years in fine jewellery craftsmanship, the brand brings Rourkela not only a wider selection of designs but also the reassurance of enduring trust, integrity, and design excellence. As families prepare for the festive season, the store offers a refined destination that beautifully blends tradition, modernity, and the dependable quality Senco is known for.
The launch was celebrated in style, with Suvankar Sen, MD & Founder, and actor Bhumi Pednekar, who added a touch of festive sparkle to the occasion with her presence.
Designed as a modern jewellery destination, the expansive 5,000 sq. ft. store spans two floors and showcases Senco’s signature craftsmanship across gold, diamond, and platinum collections. From heirloom-inspired designs to sleek contemporary creations, the store delivers an elevated and immersive retail experience, perfectly timed for the season when shoppers look for jewellery that symbolises prosperity, celebration, and new beginnings.
Senco has unveiled its latest antique jewellery collection, thoughtfully crafted to resonate with the region’s cultural aesthetic, marking a special highlight at the store. The store showcases some of Senco’s most cherished collections, reflecting the brand’s distinctive design language and commitment to fine craftsmanship. Bringing together the charm of traditional karigari with contemporary design sensibilities, the curation strikes an effortless balance between heritage and modern style. From everyday essentials and festive gold to high-polish diamonds and handcrafted statement pieces, the store offers a thoughtfully curated selection that honours India’s rich legacy while seamlessly aligning with modern elegance.
Actor Bhumi Pednekar Said:
“I’ve always loved how Senco creates jewellery that feels effortless yet striking. There’s a warmth and authenticity in their pieces that I really connect with, because you can see the heart, the craft, and the story behind every design. With Akshaya Tritiya coming up, it feels even more special to be here today. This is such a meaningful time for families to bring home jewellery that symbolises prosperity and new beginnings. I’m excited for Rourkela to experience jewellery that not only looks beautiful but also feels personal and purposeful.”
Speaking at the launch, Suvankar Sen, MD & CEO, Senco Gold & Diamonds, Said:
“Rourkela represents a promising market with a deep cultural and emotional connection to jewellery, especially during auspicious occasions like Akshaya Tritiya. As we continue expanding across India, our focus remains on exceptional product quality, design excellence, and a customer-first retail experience. Having Bhumi with us today adds an extra layer of meaning; her grounded, conscious, and contemporary style reflects the very values Senco stands for, values shaped by an 87-year legacy of trust and craftsmanship.”
Joita Sen, Director, Head of Marketing and Designs, added, Said:
“Opening in Rourkela ahead of Akshaya Tritiya makes this moment truly special for us. Eastern India has always been integral to Senco’s journey, and with this store, we are bringing our heritage of trust, quality, and design innovation even closer to customers here. Our aim is to offer a seamless, modern, and warm retail experience that matches the evolving aspirations of the city.”
Strategically located in Udit Nagar, the store is poised to become a key jewellery destination for shoppers in Rourkela, blending Senco’s rich heritage with a contemporary, welcoming retail environment at the perfect time for festive buying.
Precious Metals Ease On Resurgent U.S. Dollar, Shift In Geopolitical Sentiment
Dassani Brothers Unveils ‘Shubh Labh’ Collection Ahead Of Akshay Tritiya 2026, A Fine Blend Of Modern Yet Ethnic
Bhima Gold Unveils Ashtalakshmi Coin Collection for Akshaya Tritiya, Blending Devotion with Exquisite Design
Instamart and Kalyan Jewellers Enable Customers To Lock Today’s Gold Price For Akshaya Tritiya
Bhima Gold Unveils Ashtalakshmi Coin Collection for Akshaya Tritiya, Blending Devotion with Exquisite Design
Precious Metals Ease On Resurgent U.S. Dollar, Shift In Geopolitical Sentiment
-
National News23 hours agoInstamart and Kalyan Jewellers Enable Customers To Lock Today’s Gold Price For Akshaya Tritiya
-
National News16 hours agoBhima Gold Unveils Ashtalakshmi Coin Collection for Akshaya Tritiya, Blending Devotion with Exquisite Design
-
BrandBuzz8 minutes agoPrecious Metals Ease On Resurgent U.S. Dollar, Shift In Geopolitical Sentiment
-
National News20 hours agoCelebrate Prosperity In Style – Akshaya Tritiya 2026 Gifting Guide By TrueSilver
JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.