GlamBuzz
Disha Patani unveils Reliance Jewels’ Vindhya Collection in Varanasi to mark Akshaya Tritiya
Reliance Jewels, India’s leading jewellery brand, continues its tradition of celebrating festivals with unique and exquisite collections, by introducing the Vindhya collection on Akshaya Tritiya this year. Ninth in its iconic ‘Jewels of India’ collection series, Vindhya is inspired by the rich artistic traditions of Madhya Pradesh. Fashion icon and Bollywood diva Disha Patani unveiled the exclusive festive collection at a special event at the Reliance Jewels’ store in Varanasi.
Akshaya Tritiya, an auspicious festival signifying prosperity and abundance in the Hindu culture, is considered to be the perfect occasion for buying jewellery. Celebrating the occasion, the Reliance Jewels Vindhya Collection offers a stunning array of jewellery pieces that pay tribute to the rich cultural heritage and architectural splendour of Madhya Pradesh. Each piece is intricately crafted with designs inspired by famous monuments of Madhya Pradesh such as the Gwalior Fort, the Stupa of Sanchi, the Mahakaleshwar Temple of Ujjain, and the Mitaoli and Bateshwar Temples.
Commenting on the launch, Sunil Nayak, CEO, Reliance Jewels, said, “The launch of the Vindhya Collection this Akshaya Tritiya marks our commitment to celebrating India’s diverse cultural heritage. Inspired by the rich traditions of Madhya Pradesh, this collection is the ninth in our ‘Jewels of India’ series and stands as our testament to showcasing Indian art and craftsmanship.”
He further added: “Akshaya Tritiya is the ideal occasion for buying jewellery as it symbolises wealth and prosperity, and this year, we offer our customers a unique opportunity to bring home prosperity through the Vindhya collection! The exquisite collection symbolises not just prosperity and elegance but also the enduring celebratory spirit of Akshaya Tritiya and our brand, Reliance Jewels.”
Actress Disha Patani, while unveiling the collection at Reliance Jewels’ Varanasi store, expressed her excitement, stating, ”Each piece in this collection is a masterpiece reflecting the rich cultural heritage and architectural splendour of Madhya Pradesh. Personally, I am in love with the diamond necklace design, which beautifully amalgamates elements from various temples in Ujjain. It isn’t just jewellery; it’s a true symbol of tradition and beauty that is a must have in every wardrobe.”
Crafted with precision, the Vindhya collection offers a diverse range of jewellery pieces, from finely crafted chokers to intricately designed bangles available in gold and diamond variants. The Vindhya Collection is not just jewellery; it is a celebration of tradition, elegance, and timeless beauty. Perfect for adorning a traditional saree for a festive occasion or adding a touch of glamour to a contemporary ensemble, as well as to your daily wear, each piece exudes elegance and sophistication, making it ideal for celebrating Akshaya Tritiya in style.
The Vindhya collection m arks the latest addition to Reliance Jewels extraordinary series ‘Jewels of India’, highlighting India’s diverse regions, traditions, architecture and craftsmanship. While Vindhya draws inspiration from Madhya Pradesh’s artistic finesse and timeless elegance, the eight previous collections in the series have been a testament to the beauty of India:
· Swarn Banga collection pays homage to Bengal’s poetic beauty and cultural heritage
· Thanjavur collection found inspiration in the historical richness of Thanjavur, the capital of the Chola Empire.
· Mahalaya collection idolised the grandeur of Maharashtra
· Rannkaar collection captures the stark beauty of the Rann of Kutch
· Kaasyam collection gleams with the splendour of Banaras
· Utkala collection evokes the vibrancy of coastal OdishaThe Atulyaa collection showcases Rajasthan’s royal heritage and Mughal-era opulence
· And the Apurvam collection portrays the architectural magnificence of Hampi.
The Vindhya Collection is now available at all Reliance Jewels stores. Customers can explore and adorn themselves with these captivating pieces, ushering in prosperity and abundance, this Akshaya Tritiya season.
GlamBuzz
De Beers Group Celebrates The Natural Father-Daughter Bond With Pankaj Tripathi and Aashi
A Unique Initiative For Customers Across 50 Stores This Father’s Day
De Beers Group is marking Father’s Day this year with a deeply personal addition to its ‘Love, From Dad’ campaign. The campaign features a collaboration with acclaimed actor Pankaj Tripathi and his daughter, Aashi, for a special film that highlights the evolving relationship between fathers and daughters — a bond built on trust, encouragement, and unconditional support.
Centered on the second ear piercing as a meaningful moment of self-expression and growing independence, the film brings to life the quiet emotions that define the father-daughter relationship at its most authentic. Set against the unhurried beauty of a beach, footprints in the sand carry the weight of time passed and a bond deepened. The film captures a realisation familiar to every father, that the daughter who once followed closely in his footsteps is now confidently stepping ahead and forging her own path. It is at this moment of quiet, proud acknowledgement that a natural diamond becomes more than a gift. It becomes a father’s way of saying, “I see you, I trust you, and I am proud of who you are becoming.”
To bring this narrative to life for consumers across India, De Beers Group has launched an extensive retail activation across 50 select retail stores nationwide. In key cities including Mumbai, Delhi, Bangalore, Chennai, Hyderabad, Kolkata, Pune, Lucknow and Nagpur, dads & daughters can participate in a unique, memory-led retail experience ensuring that every customer leaves with a sweet, permanent memory of their bond where they click unique photographs with renowned photographers in these select stores to mark the moment over the Father’s Day weekend (20th -21st June, 2026).
The second ear piercing, unlike the first, which is guided by tradition, is a young woman’s personal choice. It marks her growing sense of individuality and self-expression. Through ‘Love, From Dad,’ De Beers positions the natural diamond as the most meaningful way for a father to honour this milestone, connecting the enduring qualities of a natural diamond — its rarity, resilience, and permanence — to the enduring strength of the father-daughter bond.
Toranj Mehta, Country Head – Category Marketing, De Beers India, said:
“Natural diamonds have always anchored life’s rarest moments and this Father’s Day we are celebrating the second piercing as a pivotal milestone of a daughter’s independence. By partnering with Pankaj Tripathi and Aashi, we are celebrating a bond built on authenticity and rarity. We are also excited to extend this narrative through interactive activations in over 50 stores across India, allowing families to engage with the campaign, discover natural diamond jewellery firsthand, and take back a cherished memory of their own.”
For Pankaj Tripathi, the collaboration was deeply personal. Known for his grounded persona, he shared:
“As a father, some of the most emotional moments are when you realize your child is becoming her own person and making her own choices. The second piercing represents that moment of confidence. What resonated with me about this story is how a simple gesture can become a lifelong memory. Sharing this experience with my daughter, Aashi, made it very special. A natural diamond, like a father’s love, stays with you unchanged through every chapter of life.”
The Father’s Day video segment will be shared across De Beers Group’s digital and social media platforms, inviting families across India to celebrate the milestones that outlast trends. Through this collaboration, De Beers continues to place natural diamonds at the heart of life’s most meaningful connections.
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