GlamBuzz
Disha Patani unveils Reliance Jewels’ Vindhya Collection in Varanasi to mark Akshaya Tritiya
Reliance Jewels, India’s leading jewellery brand, continues its tradition of celebrating festivals with unique and exquisite collections, by introducing the Vindhya collection on Akshaya Tritiya this year. Ninth in its iconic ‘Jewels of India’ collection series, Vindhya is inspired by the rich artistic traditions of Madhya Pradesh. Fashion icon and Bollywood diva Disha Patani unveiled the exclusive festive collection at a special event at the Reliance Jewels’ store in Varanasi.
Akshaya Tritiya, an auspicious festival signifying prosperity and abundance in the Hindu culture, is considered to be the perfect occasion for buying jewellery. Celebrating the occasion, the Reliance Jewels Vindhya Collection offers a stunning array of jewellery pieces that pay tribute to the rich cultural heritage and architectural splendour of Madhya Pradesh. Each piece is intricately crafted with designs inspired by famous monuments of Madhya Pradesh such as the Gwalior Fort, the Stupa of Sanchi, the Mahakaleshwar Temple of Ujjain, and the Mitaoli and Bateshwar Temples.
Commenting on the launch, Sunil Nayak, CEO, Reliance Jewels, said, “The launch of the Vindhya Collection this Akshaya Tritiya marks our commitment to celebrating India’s diverse cultural heritage. Inspired by the rich traditions of Madhya Pradesh, this collection is the ninth in our ‘Jewels of India’ series and stands as our testament to showcasing Indian art and craftsmanship.”
He further added: “Akshaya Tritiya is the ideal occasion for buying jewellery as it symbolises wealth and prosperity, and this year, we offer our customers a unique opportunity to bring home prosperity through the Vindhya collection! The exquisite collection symbolises not just prosperity and elegance but also the enduring celebratory spirit of Akshaya Tritiya and our brand, Reliance Jewels.”
Actress Disha Patani, while unveiling the collection at Reliance Jewels’ Varanasi store, expressed her excitement, stating, ”Each piece in this collection is a masterpiece reflecting the rich cultural heritage and architectural splendour of Madhya Pradesh. Personally, I am in love with the diamond necklace design, which beautifully amalgamates elements from various temples in Ujjain. It isn’t just jewellery; it’s a true symbol of tradition and beauty that is a must have in every wardrobe.”
Crafted with precision, the Vindhya collection offers a diverse range of jewellery pieces, from finely crafted chokers to intricately designed bangles available in gold and diamond variants. The Vindhya Collection is not just jewellery; it is a celebration of tradition, elegance, and timeless beauty. Perfect for adorning a traditional saree for a festive occasion or adding a touch of glamour to a contemporary ensemble, as well as to your daily wear, each piece exudes elegance and sophistication, making it ideal for celebrating Akshaya Tritiya in style.
The Vindhya collection m arks the latest addition to Reliance Jewels extraordinary series ‘Jewels of India’, highlighting India’s diverse regions, traditions, architecture and craftsmanship. While Vindhya draws inspiration from Madhya Pradesh’s artistic finesse and timeless elegance, the eight previous collections in the series have been a testament to the beauty of India:
· Swarn Banga collection pays homage to Bengal’s poetic beauty and cultural heritage
· Thanjavur collection found inspiration in the historical richness of Thanjavur, the capital of the Chola Empire.
· Mahalaya collection idolised the grandeur of Maharashtra
· Rannkaar collection captures the stark beauty of the Rann of Kutch
· Kaasyam collection gleams with the splendour of Banaras
· Utkala collection evokes the vibrancy of coastal OdishaThe Atulyaa collection showcases Rajasthan’s royal heritage and Mughal-era opulence
· And the Apurvam collection portrays the architectural magnificence of Hampi.
The Vindhya Collection is now available at all Reliance Jewels stores. Customers can explore and adorn themselves with these captivating pieces, ushering in prosperity and abundance, this Akshaya Tritiya season.
GlamBuzz
Vaidehi Parshurami Returns As The Face of P. N. Gadgil & Sons’ 22nd Mangalsutra Mahotsav
Maharashtra’s Longest-Running Jewellery Property Opens For Shravan With A Gold and Diamond Collection Built For The Woman Who Wears Her Mangalsutra Every Day.
As Shravan begins, P. N. Gadgil & Sons (PNGS), the 194-year-old jewellery house, has opened the 22nd edition of its Mangalsutra Mahotsav on the 15th of August, with actor Vaidehi Parshurami leading this year’s campaign for the second consecutive edition.
The Mahotsav is PNGS’s trademark annual festival and one of the longest-running consumer properties in Indian retail jewellery. For 22 years it has arrived with Shravan and stayed with it a month in the Maharashtrian calendar when the Mangalsutra is bought, gifted, upgraded and, increasingly, chosen by the woman who will wear it rather than for her.
The Face of the Campaign
Parshurami has been part of the PNGS story since 2024, when she fronted the brand’s Monsoon Collection campaign, and returned last year for the 21st Mangalsutra Mahotsav. She comes back for the 22nd, an interesting continuity in a category where campaign faces change every season.
The fit is a straightforward one. Parshurami is among the leading names in Marathi cinema today, with a Filmfare Award for Best Actress (Marathi) and a Zee Chitra Gaurav Puraskar for her performance in 1234 — Ek Don Teen Chaar (2024). Her body of work runs from FU: Friendship Unlimited (2017) and Ani… Dr. Kashinath Ghanekar (2018) through Zombivli (2022), Jaggu Ani Juliet (2023) and the musical Sangeet Manapmaan (2025), alongside Hindi work in Wazir and Simmba, and the streaming series Indian Police Force.
Off-screen, she reads as the customer the collection has been designed for. Mumbai-born and Marathi-speaking, she holds a degree in English literature from Ramnarain Ruia College and a law degree from New Law College, Mumbai, and is a trained Kathak dancer who has shared a stage with Pandit Birju Maharaj. She built a career on her own terms, which is precisely the customer walking into a PNGS store this Shravan and picking out a Mangalsutra for herself.
The Collection
In gold, the collection carries the regional range the Mahotsav is known for: Maharashtrian vati and thushi-inspired forms, temple motifs, Gujarati, North Indian and South Indian silhouettes alongside a substantially expanded lightweight, daily-wear line built for women who never take the Mangalsutra off. Designs begin at entry weights suited to first purchases, gifting and daily rotation.
In diamond, the festival brings certified natural diamond mangalsutras and pendants, including pieces from the group’s diamond line, for customers approaching the Mangalsutra as an everyday luxury piece rather than an occasion-only one.
There is also a 9kt lightweight gold and diamond Mangalsutra, widening the range further for the buyer. The collection is available across all PNGS showrooms and online at onlinepng.com.
Festival Offers
Through the Mahotsav, customers can avail:
• Up to 50% off on making charges on gold mangalsutras
• Up to 100% off on making charges on a diamond pendant with every Mangalsutra purchase
Speaking on the launch, Aditya Modak, COO & CFO, P. N. Gadgil & Sons, said:
“The Mangalsutra Mahotsav has run for 22 years because it was never really a discount period. It is about a piece of jewellery that carries meaning in a way very little else does. What has changed is who is buying it. A large share of our customers today are working women choosing their own Mangalsutra, and they want something they can wear to the office on a Monday and to a wedding on a Saturday. Vaidehi is that customer: a Marathi woman who has built a career on her own terms, and someone our customers recognise as one of their own.
She has been with us across three campaigns now, and that continuity means something for a property that is 22 years old. This year’s collection moves across weights, gold and diamond, and regional design languages, because Shravan brings every kind of family into our stores and each one should find something that feels like theirs.”
The Mangalsutra category has shifted meaningfully over the last five years. Lighter weights, detachable pendants, chain-only wear and diamond-set designs have moved from niche to mainstream, driven by younger, working, urban consumers who wear the piece daily. PNGS’s design pipeline for the Mahotsav has been built around this, with the lightweight and diamond ranges growing fastest year on year.
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