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Disha Patani unveils Reliance Jewels’ Vindhya Collection in Varanasi to mark Akshaya Tritiya
Reliance Jewels, India’s leading jewellery brand, continues its tradition of celebrating festivals with unique and exquisite collections, by introducing the Vindhya collection on Akshaya Tritiya this year. Ninth in its iconic ‘Jewels of India’ collection series, Vindhya is inspired by the rich artistic traditions of Madhya Pradesh. Fashion icon and Bollywood diva Disha Patani unveiled the exclusive festive collection at a special event at the Reliance Jewels’ store in Varanasi.
Akshaya Tritiya, an auspicious festival signifying prosperity and abundance in the Hindu culture, is considered to be the perfect occasion for buying jewellery. Celebrating the occasion, the Reliance Jewels Vindhya Collection offers a stunning array of jewellery pieces that pay tribute to the rich cultural heritage and architectural splendour of Madhya Pradesh. Each piece is intricately crafted with designs inspired by famous monuments of Madhya Pradesh such as the Gwalior Fort, the Stupa of Sanchi, the Mahakaleshwar Temple of Ujjain, and the Mitaoli and Bateshwar Temples.
Commenting on the launch, Sunil Nayak, CEO, Reliance Jewels, said, “The launch of the Vindhya Collection this Akshaya Tritiya marks our commitment to celebrating India’s diverse cultural heritage. Inspired by the rich traditions of Madhya Pradesh, this collection is the ninth in our ‘Jewels of India’ series and stands as our testament to showcasing Indian art and craftsmanship.”
He further added: “Akshaya Tritiya is the ideal occasion for buying jewellery as it symbolises wealth and prosperity, and this year, we offer our customers a unique opportunity to bring home prosperity through the Vindhya collection! The exquisite collection symbolises not just prosperity and elegance but also the enduring celebratory spirit of Akshaya Tritiya and our brand, Reliance Jewels.”
Actress Disha Patani, while unveiling the collection at Reliance Jewels’ Varanasi store, expressed her excitement, stating, ”Each piece in this collection is a masterpiece reflecting the rich cultural heritage and architectural splendour of Madhya Pradesh. Personally, I am in love with the diamond necklace design, which beautifully amalgamates elements from various temples in Ujjain. It isn’t just jewellery; it’s a true symbol of tradition and beauty that is a must have in every wardrobe.”
Crafted with precision, the Vindhya collection offers a diverse range of jewellery pieces, from finely crafted chokers to intricately designed bangles available in gold and diamond variants. The Vindhya Collection is not just jewellery; it is a celebration of tradition, elegance, and timeless beauty. Perfect for adorning a traditional saree for a festive occasion or adding a touch of glamour to a contemporary ensemble, as well as to your daily wear, each piece exudes elegance and sophistication, making it ideal for celebrating Akshaya Tritiya in style.
The Vindhya collection m arks the latest addition to Reliance Jewels extraordinary series ‘Jewels of India’, highlighting India’s diverse regions, traditions, architecture and craftsmanship. While Vindhya draws inspiration from Madhya Pradesh’s artistic finesse and timeless elegance, the eight previous collections in the series have been a testament to the beauty of India:
· Swarn Banga collection pays homage to Bengal’s poetic beauty and cultural heritage
· Thanjavur collection found inspiration in the historical richness of Thanjavur, the capital of the Chola Empire.
· Mahalaya collection idolised the grandeur of Maharashtra
· Rannkaar collection captures the stark beauty of the Rann of Kutch
· Kaasyam collection gleams with the splendour of Banaras
· Utkala collection evokes the vibrancy of coastal OdishaThe Atulyaa collection showcases Rajasthan’s royal heritage and Mughal-era opulence
· And the Apurvam collection portrays the architectural magnificence of Hampi.
The Vindhya Collection is now available at all Reliance Jewels stores. Customers can explore and adorn themselves with these captivating pieces, ushering in prosperity and abundance, this Akshaya Tritiya season.
GlamBuzz
ZOYA Rewrites The Language Of High Jewellery, Inspired By India’s Spices As Keepers Of Memory, With Anoushka Shankar As Its Muse
ZOYA, the luxury jewellery atelier from the Tata Group, unveils Her Again,a new High Jewellery collection that reinterprets one of India’s most enduring cultural languages, its spices – through ZOYA’s distinctive design lens. Drawing from the rituals and memories that connect us to our past, the collection explores the intimate journey of a woman returning to herself. ZOYA brings this essential Indian craft story to life through gemstone mastery and a distinctive design language, in an alchemy of expressive colour, unusual stones and intricate craftsmanship. ZOYA transforms a familiar part of India’s cultural landscape into a distinctive expression of High Jewellery.
The golden warmth of turmeric, the deep red of mace, cardamom green and the richness of saffron and rose become passages into memory. Colour awakens the many facets within her: curious, playful, spontaneous, expressive and deeply feminine. Rubellite, emerald, Madeira Citrine, Orissa rose garnet, golden heliodor and yellow sapphire create an unexpected, saturated palette that echoes the colours of spice and memory. Set in intricate compositions and shaped through thousands of hours of craftsmanship, these natural gemstones reimagining familiar cultural references into High Jewellery.
The campaign finds a cultural voice in Internationally acclaimed sitarist and composer Anoushka Shankar. Having shaped a distinctive musical language across cultures and genres, she carries her Indian heritage into an evolving creative practice that is deeply personal and unmistakably her own.
Speaking about the collection, Anoushka Shankar said:
“What I love about ZOYA is the way it takes what we inherit and allows it to evolve through colour, gemstones and craft. I’ve always believed you can be deeply rooted in a culture and still speak to the world in a way that feels relevant, simply through the lens of your own experience. ZOYA captures that beautifully, creating pieces that feel timeless in spirit, yet fresh, inventive and entirely their own.”
Arun Narayan, Chief Executive Officer – Jewellery, Titan Company Limited said:
“India offers an extraordinary source of inspiration for jewellery design, from its rich cultural heritage and vibrant colours to the materials and craftsmanship that have shaped its visual language over centuries. At ZOYA, we see an opportunity to reinterpret these influences through a distinctive design lens, creating High Jewellery where meaning and emotional resonance are as integral as rarity and artistry.”
“Her Again reflects this approach, drawing from India’s richness and diversity while expressing it in a way that is contemporary, personal, and unmistakably our own. Anoushka Shankar embodies this vision through a creative journey that has continually found new and imaginative expressions of her Indian influences, bringing them to global audiences with authenticity and artistic depth.”
With Her Again, ZOYA brings a familiar sensory world into a new light. Through the interplay of gemstones, colour and craft, the collection gives form to the memories we carry and the parts of ourselves we return to.
A SELECTION FROM THE COLLECTION:
ZOYA’s Eternal Ember Necklace: India’s sensory memory reimagined in High Jewellery.
Eternal Ember is a vivid expression of India’s palette of color and spices translated into 748 stones and sculpted into movement. At its heart, a remarkable 5.4-carat Cabochon Mandarin Garnet glows in saturated orange, recalling the golden richness of turmeric and marigold blooms. Around it, a vibrant composition of rare gemstones like Sapphire, rubellite, and Citrines evoke the warmth and intensity of Indian spice. 102 individually crafted elements, brought to life over 2,112 hours, form a fluid, three-dimensional architecture..
When In motion, the diamonds set within the sculptural forms of the necklace catch and reflect the light, revealing shifting layers of brilliance and colour. Eternal Ember turns spice, memory and craftsmanship into a singular expression of High Jewellery: vivid, feminine and unmistakably ZOYA.
ZOYA’s Afterglow Ring : A luminous interplay of colour, form and texture.
The Afterglow Ring brings a vivid 2.7-carat Rubellite into focus, set within custom-cut matte Rock Crystal and framed by sculptural tendrils inspired by mace. Zambian Emeralds echo the form of cardamom, creating a rich dialogue of crimson, green and translucent light.
Intricate stone-on-stone craftsmanship brings the composition together, giving the ring its layered depth and distinctive radiance. A jewel where spice-inspired forms meet an unexpected alchemy of colour.
ZOYA’s Eternal Ember Earrings: A vivid expression of colour, warmth and enduring radiance.
Two remarkable Rubellites totalling 7 carats glow in rich shades of pink, their colour intensified by the brilliance of diamonds and richly intricate settings that give each stone depth and dimension. Inspired by the warmth of Indian spice and the memories it carries, the earrings capture that enduring ember within: a familiar joy, held close and ready to glow again. Eternal Ember inspired by the fiery depth of Mace, transforms colour and memory into a luminous expression of High Jewellery.
ZOYA’s Unbound Bangle: A celebration of colour, freedom and expression.
Unbound brings together 6.4 carats of deep crimson Rubellites, Orissa Rose Garnets and Diamonds, their rich palette inspired by the intensity and warmth of spice. Shaped by clove buds and unfurling mace, fine fretwork and sculpted detailing create a jewel of remarkable depth and dimension, with every element contributing to its expressive, exuberant character. A jewel for the woman who knows herself, embraces every facet and wears her freedom with confidence.
ZOYA’s Amber Bliss Earrings
Amber Bliss earrings bring the golden warmth of turmeric to life through 22 carats of Madeira Citrine, accented with Pink Tourmalines, Sapphires and Diamonds. The stones unfold in a sculptural silhouette, with marigold-inspired forms framing the Citrines and delicate details adding movement and dimension. An open-back setting allows light to filter through the stones, bringing out their warm, luminous character. A celebration of golden light and abundant colour, Amber Bliss translates the familiar richness of spices into a contemporary expression of High Jewellery.
ZOYA’s Amber Bliss Necklace
A magnificent 38-carat Madeira Citrine takes centre stage, glowing with deep, golden warmth and surrounded by a lavish composition of pink Tourmalines, vivid orange and yellow Sapphires, and Diamonds. Sculpted marigold forms create a rich, fluid silhouette around the stones, while the open-back setting reveals the citrine’s extraordinary depth and inner fire. Inspired by the golden warmth of turmeric and the exuberance of the marigold, Amber Bliss captures the sensory richness of India, its colour, celebration and memories, distilled into a jewel of rare presence, richness and soul.
Over 1,000 hours of master craftsmanship bring this extraordinary composition to life, where generations of Indian jewellery expertise meet Zoya’s contemporary language of design and craft.
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