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Decline in the number of active US jewellery companies decelerated in Q2: JBT

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The United States jewelry industry, has recently shown a nuanced trend in its business landscape. While the overall number of active companies continues to decline, the pace of these closures has notably decelerated in the second quarter of 2025. This shift, as highlighted by the Jewelers Board of Trade (JBT) data, suggests a potential stabilization or a more gradual contraction within the sector, offering a glimmer of cautious optimism amidst ongoing adjustments.

During the three-month period ending June 30, 2025, a total of 174 US jewelry businesses ceased operations. This figure represents a significant 23% decrease in closures compared to the same quarter in the previous year, indicating a less volatile environment for existing firms. Despite this slowdown in closures, the total number of active jewelry companies in the US still stands at 22,218, a 3.1% reduction year-on-year and a marginal decrease of 112 firms from the preceding quarter. This suggests that while the industry is still contracting, the rate of this contraction is easing.

A closer examination of the reasons behind these discontinuations reveals a multifaceted picture. Mergers and takeovers accounted for 28 closures, pointing to a degree of consolidation within the industry as larger entities absorb smaller ones. Bankruptcies, often a stark indicator of severe financial distress, were responsible for only three closures, a relatively low number that might suggest underlying resilience or successful restructuring efforts by struggling businesses. The majority of closures, 143 to be precise, were attributed to “other reasons,” a broad category that could encompass factors such as retirement, strategic shifts, or simply a decision to exit the market without formal insolvency proceedings. Encouragingly, the period also saw the emergence of 97 new businesses, an increase from 83 in the prior year, indicating continued entrepreneurial activity and innovation within the sector.

The various segments of the jewelry industry experienced differing degrees of impact. Retailers, who form the largest component of the sector, saw their numbers decrease by 3% year-on-year, settling at 16,873 active businesses. This decline, while present, is in line with broader trends affecting brick-and-mortar retail across many industries. The wholesale trade also experienced a contraction, sliding 2.6% to 3,241 firms. The manufacturing sector, perhaps facing pressures from global supply chains and evolving production methods, recorded the steepest decline at 4.7%, reducing its count to 2,104 firms. These figures underscore the ongoing structural adjustments occurring across the entire value chain of the jewelry business.

Further insights into the financial health of the industry come from the JBT’s credit rating adjustments. During the second quarter, 561 companies across the US and Canada saw their credit ratings downgraded, an improvement from the 633 downgrades recorded a year earlier. More positively, 639 businesses received improved credit scores, and a substantial 663 companies experienced upgrades between April and June 2024. This trend in credit ratings suggests a stabilization, and in some cases, an improvement in the financial standing of many jewelry businesses, potentially reflecting better cash flow management, reduced debt, or stronger market positions for certain firms.

In conclusion, the latest JBT data paints a picture of an evolving US jewelry industry. While the sector continues to navigate a period of contraction, the marked deceleration in business closures, coupled with an increase in new entrants and an overall improvement in credit ratings for a significant number of firms, offers a more optimistic outlook. This suggests that the industry may be moving towards a more stable equilibrium, adapting to market dynamics, and potentially laying the groundwork for future growth, albeit with ongoing shifts in its composition and operational landscape.

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DiamondBuzz

De Beers Group Launches “Heera Hai Aapke Liye” Program at IIJS Bharat Signature to Revolutionize Natural Diamond Accessibility in India

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De Beers Group, the world’s leading diamond company, marked a significant milestone in the Indian jewellery landscape with the official launch of the “Heera Hai Aapke Liye” program at IIJS Signature. The star-studded event featured actress Sonakshi Sinha, who joined Shweta Harit, Global Senior Vice President of De Beers Group and CEO of Forevermark, to unveil an initiative dedicated to making natural diamonds an integral part of daily life for the modern Indian consumer.

The “Heera Hai Aapke Liye” (Diamonds are for You) program is strategically designed to promote natural diamonds by raising awareness, boosting market visibility,and creating a seamless connection between retailers and consumers. With a focus on modern designs and attractive price points, the program also lets local retailers use De Beers Group campaigns as their own—second-piercing earrings, ‘Bestie’ bracelets, and ‘Intention’ pendants. It positions diamonds as a lifestyle choice for self-expression and daily wear.

Speaking at the launch, Shweta Harit, Global Senior Vice President of De Beers Group and CEO of Forevermark, detailed the evolution of the brand’s storytelling, stating, “De Beers Group has a rich legacy of creating iconic ritual campaigns that have shaped how the world perceives diamonds. With ‘Heera Hai Aapke Liye,’ program we are evolving that narrative for the Indian market to another level.

We are not just selling jewellery, we are making natural diamonds more accessible and desirable in India. Our goal is to empower retailers through INDRA (Indian Natural Diamond Retailer Alliance)  to ensure that every ‘First Diamond’ journey is as credible as it is beautiful.”

Kirit bhansali

Speaking on the occasion, Kirit Bhansali, Chairman, Gem & Jewellery Export Promotion Council (GJEPC), said, “IIJS has always been a powerful platform for shaping the future of India’s gem and jewellery industry, and the launch of ‘Heera Hai Aapke Liye’ at IIJS Signature reinforces that role. GJEPC is proud to partner with De Beers Group on the INDRA (Indian Natural Diamond Retailer Alliance) project, which is a critical step towards strengthening domestic demand for natural diamonds.

By empowering retailers, enhancing consumer confidence, and expanding access across metros and Tier 2 markets, this initiative aligns perfectly with our vision to grow the natural diamond category sustainably within India.”

The program ‘Heera Hai Aapke Liye’, rests on few strategic pillars aimed at industry growth and scalability:

  • Stocking & New Consumer Opportunity: Identifying gold wholesalers and distributors across 15–20 cities to focus on a first-phase target of 500 retailers.
  • Retailer Advantage: Providing a “Design Advantage” and strict “Product Hygiene,” backed by a clear buy-back policy and robust training and marketing support via the INDRA alliance.
  • Heera Hai Aapke Liye is robust entry-level product kit featuring earrings, bangles, bracelets, etc supported by exclusive visual merchandising (VM) for display.
  • Growth and Scalability: A PAN-India reach strategy designed to unlock new business opportunities for both manufacturers and retailers.

As India continues to grow as the world’s second-largest market for retail diamond jewellery, De Beers Group remains committed to strengthening the natural diamond narrative. By combining the emotional appeal of natural diamonds with the practical “Heera Hai Aapke Liye” framework, De Beers aims to build a sustainable future for the category across both metros and Tier 2 cities. De Beers and GJEPC aim to expand the base of Natural Diamond buyers, increase self-purchase consideration, and establish long-term credibility for the category.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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