JB Insights
Transforming the Future of Precious Metal Processing — Doit Industries’ New Line of Smart Systems
Doit Industries, a pioneer in jewelry machinery and process innovation, has once again raised the bar for the precious metal industry. With an impressive lineup of cutting-edge systems — from chemical conversion to recovery — the company is redefining what efficiency, precision, and sustainability mean in modern jewelry manufacturing.
At the heart of this evolution lies a deep understanding of how every stage — from refining gold to finishing jewelry — contributes to both quality and profitability. Doit’s newly launched technologies are designed to simplify these processes while achieving unparalleled consistency and yield.
Gold Salt Plant — The Foundation of Pure Electroplating
The Doit Gold Salt Plant represents a milestone in chemical processing technology. Engineered for the production of Gold Potassium Cyanide (GPC), a vital raw material in electroplating, this system converts pure gold sheets into high-purity GPC crystals. Through a carefully controlled chemical reaction with cyanide and oxidizing agents, it ensures superior purity and stability — a game-changer for precious metal manufacturers seeking reliability and accuracy in their production chain.
Surface Brightening System — Redefining Brilliance
Casted gold jewelry often carries a rough, matte surface that masks its true beauty. The Doit Surface Brightening System changes that. Specially crafted for intricate designs, it eliminates the coarse layer formed during the lost-wax casting process, revealing a naturally radiant finish. For manufacturers, it means faster finishing, reduced manual intervention, and a consistent sheen that enhances the value of every piece.
Precious Metal Recovery Plant — Sustainability Meets Profitability
In an era where resource recovery defines competitive advantage, the Doit Precious Metal Recovery Plant leads the way. It recovers gold and other precious metals from rinse water, plating baths, and acid wash discharges — transforming what was once waste into valuable material. The system not only reduces environmental footprint but also strengthens profit margins by reclaiming assets that would otherwise be lost.
Gold Forming Plant — Excellence in Every Layer
Compact, efficient, and engineered for perfection, the Doit Gold Forming Plant brings precision electroplating to small and medium-scale jewelry workshops. It combines advanced gold forming technology with stable rectification, precise dosing, and high-efficiency heating. The result is uniform deposition and consistent gold thickness across all surfaces — ensuring a flawless finish and long-lasting brilliance with minimal operational complexity.
Gold Recovery A Machine — Smart Filtration, Smarter Savings
Gold recovery has never been this efficient. The Gold Recovery A Machine employs a premium-grade resin that captures 99.99% of gold from wastewater — even from trace amounts. With a polypropylene body built for durability, this filtration system supports a loss-free recycling process, helping manufacturers recover maximum value while maintaining clean, sustainable operations.
A Vision for the Future

“Our mission is to empower manufacturers with intelligent systems that combine performance, sustainability, and profitability,” says Bhavik Shah, Director of Doit Industries. “Each of these machines represents a step toward smarter production — where every gram of gold, every drop of solution, and every unit of energy contributes to long-term value creation. This is not just technology — it’s the future of jewelry manufacturing.”
With this new range, Doit Industries continues to strengthen its legacy as a trusted innovator in the global jewelry machinery market — transforming production lines into cleaner, more efficient, and more profitable ecosystems.
JB Insights
The Role Of Hallmarking and Transparency In Strengthening Consumer Confidence
By Suresh Krishnan, Vice President – Sales, PNG Jewellers
In India, jewellery is equally an emotional purchase and a significant financial transaction. As consumers become more informed and digitally empowered, trust is increasingly becoming a decisive factor alongside design, price and brand reputation. Hallmarking has played an important role in creating that trust by giving consumers third-party assurance of precious-metal purity.

India’s hallmarking ecosystem has expanded significantly. BIS data shows that hallmarking registrations increased from 34,647 to 1,37,315 between April 2021 and March 2022 *1, while more than 8.72 crore gold and silver articles were hallmarked during that year. The introduction of the six-digit Hallmark Unique Identification (HUID) in 2021 has further strengthened traceability. Consumers can verify a gold article’s HUID through the BIS CARE app, adding an independent layer of assurance at the point of purchase.
For an organised retailer, this becomes particularly relevant as jewellery discovery increasingly moves online. A customer may discover a product on social media, compare it on an e-commerce platform and complete the transaction digitally. In such a journey, hallmarking helps bridge the trust gap created by the absence of physical touch and feel. When purity is independently verifiable, consumers can make online purchases with greater confidence.
The opportunity is also expanding beyond gold. BIS has brought both gold and silver under its hallmarking framework. In FY2024-25, more than 32 lakh silver jewellery articles*2 were hallmarked. The revised IS 2112:2025 introduced HUID-based hallmarking for silver on a voluntary basis from September 2025, creating greater traceability and consumer assurance in a category that is increasingly relevant to younger and value-conscious buyers.
This evolution matters commercially. KPMG’s India CX Report 2025*3 found that 27% of fine-jewellery customers are more confident in authenticity, quality and value when they trust a brand, while 9% said they would explore another brand if jewellery appeared overpriced for its quality. These findings underline why trust is not simply a compliance issue; it directly influences consideration and willingness to pay.
Contributing to the larger goal of organised and transparent trade, hallmarking has now been integrated as part of the broader customer experience across stores, CRM and e-commerce. As India’s jewellery market becomes increasingly omnichannel, the brands that communicate purity, pricing and policies clearly will be better positioned to convert digital discovery into purchase and, more importantly, build relationships that extend beyond a single transaction. The future of jewellery retail will therefore be defined not only by what consumers see, but by how confidently they can verify what they are buying and hallmarking takes care of that concern efficiently.
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