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De Beers Unveils ‘Ombré Desert Diamonds’ and ‘Origin’ Traceable Diamond Line at JCK Las Vegas 2025

New product line and blockchain-backed provenance initiative aim to rekindle consumer connection with natural diamonds and promote transparency across the value chain.

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At the JCK Las Vegas Show 2025, De Beers Group unveiled two key initiatives designed to elevate the appeal of natural diamonds and strengthen traceability in the industry.

Marking its return with a new ‘beacon’ product after over a decade, De Beers introduced Ombré Desert Diamonds — a jewellery collection inspired by desert landscapes and the natural colour gradation of diamonds, ranging from warm whites to amber hues. This new line is intended to emotionally reconnect consumers with the natural beauty and rarity of diamonds. Participating retailers will receive marketing and digital support to drive demand and engagement.

Alongside the collection, De Beers launched Origin, a branded polished diamond programme powered by the Tracr blockchain. Origin offers buyers a transparent look into their diamond’s full journey, including provenance details, rarity scores, and social impact data. Aimed at consumers who value ethical sourcing and storytelling, this initiative empowers retailers to offer a differentiated diamond-buying experience.

The brand also highlighted progress in its wider Origins strategy, such as successful airborne exploration surveys in Angola, broader implementation of Tracr for country-of-origin data, and the U.S. debut of DiamondProof, its synthetic diamond detection platform.

Reaffirming its sustainability focus, De Beers shared updates on renewable energy initiatives in Namibia, Botswana, and South Africa, aligning with its Building Forever goals to create a more sustainable and responsible diamond industry.

Commenting on the launch, De Beers CEO Al Cook said, “With innovation across the value chain – from provenance to synthetic diamond technology – De Beers is reinforcing its leadership in an evolving marketplace.”

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International News

Gold continues upward march;Bank of America forecasts  $5,000/oz for 2026

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Gold prices in India saw a modest rise on Wednesday today Oct 15, mirroring an uptick in international markets as renewed US-China trade tensions and expectations of further US interest rate cuts bolstered demand for safe-haven assets.24k gold traded at Rs.1,28,360/10gm after gaining ₹10 in early trade, while silver prices increased by Rs.100 to Rs.1,89,100 per kilogram.

Gold prices surged to a record high of $4,179.48 per ounce on October 14, 2025.  Investors flocked to safe-haven metals amid trade tensions and Fed rate-cut expectations. U.S. December gold futures jumped 57% year-to-date.  Bank of America raised its 2026 gold forecast to $5,000 per ounce, warning of possible near-term corrections.

Gold prices soared to an unprecedented $4,179.48 per ounce on October 14, 2025, marking a historic milestone for the yellow metal. The rally comes as investors worldwide seek safety in hard assets amid a turbulent global economic backdrop marked by escalating trade tensions, slowing growth, and expectations of further interest rate cuts by the U.S. Federal Reserve.

The sharp surge in bullion prices has been driven by a combination of macroeconomic uncertainty and aggressive monetary easing. As inflation pressures remain sticky and central banks pivot toward dovish policies, gold has reasserted its role as a hedge against both currency debasement and market volatility.

In futures trading, U.S. December gold contracts have skyrocketed nearly 57% so far this year, underscoring the strength of investor demand across both institutional and retail segments. Analysts note that central bank buying—particularly from emerging markets—has added further momentum to the rally, with several countries diversifying reserves away from the U.S. dollar.

Reflecting this bullish sentiment, Bank of America has raised its 2026 gold price forecast to $5,000 per ounce, citing continued monetary easing, geopolitical instability, and robust central bank accumulation. However, the bank also cautioned that short-term corrections are likely, given the rapid pace of the recent run-up and potential bouts of profit-taking.

Overall, gold’s meteoric rise underscores a broader shift toward safe-haven assets, as investors navigate a world increasingly defined by economic fragmentation, shifting interest rate cycles, and persistent geopolitical risks.

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