International News
De Beers Unveils ‘Ombré Desert Diamonds’ and ‘Origin’ Traceable Diamond Line at JCK Las Vegas 2025
New product line and blockchain-backed provenance initiative aim to rekindle consumer connection with natural diamonds and promote transparency across the value chain.
At the JCK Las Vegas Show 2025, De Beers Group unveiled two key initiatives designed to elevate the appeal of natural diamonds and strengthen traceability in the industry.
Marking its return with a new ‘beacon’ product after over a decade, De Beers introduced Ombré Desert Diamonds — a jewellery collection inspired by desert landscapes and the natural colour gradation of diamonds, ranging from warm whites to amber hues. This new line is intended to emotionally reconnect consumers with the natural beauty and rarity of diamonds. Participating retailers will receive marketing and digital support to drive demand and engagement.
Alongside the collection, De Beers launched Origin, a branded polished diamond programme powered by the Tracr blockchain. Origin offers buyers a transparent look into their diamond’s full journey, including provenance details, rarity scores, and social impact data. Aimed at consumers who value ethical sourcing and storytelling, this initiative empowers retailers to offer a differentiated diamond-buying experience.
The brand also highlighted progress in its wider Origins strategy, such as successful airborne exploration surveys in Angola, broader implementation of Tracr for country-of-origin data, and the U.S. debut of DiamondProof, its synthetic diamond detection platform.
Reaffirming its sustainability focus, De Beers shared updates on renewable energy initiatives in Namibia, Botswana, and South Africa, aligning with its Building Forever goals to create a more sustainable and responsible diamond industry.
Commenting on the launch, De Beers CEO Al Cook said, “With innovation across the value chain – from provenance to synthetic diamond technology – De Beers is reinforcing its leadership in an evolving marketplace.”
International News
Dubai Records Highest-Ever Diamond Trade In 2025
Natural Diamonds Continued To Dominate The Market, Contributing US$39.9 billion, Or 96% Of Dubai’s Total Diamond Trade Value In 2025.
Dubai achieved a record performance in its diamond trade in 2025, reaching its highest-ever levels in both value and volume, according to the Dubai Multi Commodities Centre (DMCC).
The total value of diamond imports and exports increased 16% year-on-year to US$41.7 billion, up from US$35.8 billion in 2024. Trade volume also surged 43% to 359.5 million carats, marking the first time Dubai has recorded all-time highs in both value and physical volume.
DMCC CEO Ahmed Bin Sulayem said the strong performance reflects Dubai’s long-term strategy of building a transparent, connected, and efficient global hub for the diamond trade. Since 2020, diamond trade through Dubai has doubled in volume and grown nearly 140% in value.
Natural diamonds continued to dominate the market, contributing US$39.9 billion, or 96% of Dubai’s total diamond trade value in 2025.
Trade in rough diamonds reached 205.2 million carats, the second-highest volume on record and around 34% higher than in 2024. The value of natural polished diamond trade rose nearly 25% to US$18.7 billion. Since 2020, the value of natural polished diamond trade through Dubai has increased by 246%.
Over the past decade, Dubai’s overall diamond trade has grown 63% in value and 44% in volume, reinforcing its position as one of the world’s leading diamond trading centres.
The emirate also recorded strong growth in other precious stones. Coloured gemstone trade climbed 48% to a record US$1.1 billion, supported by a 69% increase in imports and a 34% rise in exports. Meanwhile, synthetic and industrial diamonds accounted for around 39% of the total diamond trade volume in 2025.
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