International News
De Beers Unveils ‘Ombré Desert Diamonds’ and ‘Origin’ Traceable Diamond Line at JCK Las Vegas 2025
New product line and blockchain-backed provenance initiative aim to rekindle consumer connection with natural diamonds and promote transparency across the value chain.
At the JCK Las Vegas Show 2025, De Beers Group unveiled two key initiatives designed to elevate the appeal of natural diamonds and strengthen traceability in the industry.
Marking its return with a new ‘beacon’ product after over a decade, De Beers introduced Ombré Desert Diamonds — a jewellery collection inspired by desert landscapes and the natural colour gradation of diamonds, ranging from warm whites to amber hues. This new line is intended to emotionally reconnect consumers with the natural beauty and rarity of diamonds. Participating retailers will receive marketing and digital support to drive demand and engagement.
Alongside the collection, De Beers launched Origin, a branded polished diamond programme powered by the Tracr blockchain. Origin offers buyers a transparent look into their diamond’s full journey, including provenance details, rarity scores, and social impact data. Aimed at consumers who value ethical sourcing and storytelling, this initiative empowers retailers to offer a differentiated diamond-buying experience.
The brand also highlighted progress in its wider Origins strategy, such as successful airborne exploration surveys in Angola, broader implementation of Tracr for country-of-origin data, and the U.S. debut of DiamondProof, its synthetic diamond detection platform.
Reaffirming its sustainability focus, De Beers shared updates on renewable energy initiatives in Namibia, Botswana, and South Africa, aligning with its Building Forever goals to create a more sustainable and responsible diamond industry.
Commenting on the launch, De Beers CEO Al Cook said, “With innovation across the value chain – from provenance to synthetic diamond technology – De Beers is reinforcing its leadership in an evolving marketplace.”
International News
GJEPC Steps Up UK Outreach Ahead Of IIJS Bharat Premiere 2026
GJEPC Visited Major Jewellery Trading Hubs, Meeting 20+ Jewellery Retailers and Wholesalers Through In-Person Interactions
GJEPC intensified its promotional efforts in the United Kingdom ahead of IIJS Bharat Premiere 2026 through a week-long outreach programme in London that combined direct retailer engagement with the 2nd India-UK Jewellery Buyer-Seller Meet (BSM). The initiative was held from 6 to 10 July 2026 and aimed to attract more UK buyers while strengthening trade ties following the India-UK Free Trade Agreement.
As part of the campaign, Gaurang Vora, Manager, GJEPC, visited major jewellery trading hubs including Green Street, Southall and Wembley, meeting 20+ jewellery retailers and wholesalers through in-person interactions. He promoted IIJS Bharat Premiere 2026, distributed event information and registration details, and gathered market feedback on sourcing requirements and buying trends.
Based on feedback from UK buyers, the 2nd India-UK Jewellery Buyer-Seller Meet generated strong demand for 22-karat gold jewellery, diamond jewellery, lightweight designs, lab-grown diamond jewellery and silver jewellery. Buyers also expressed interest in sourcing from reliable, export-oriented Indian manufacturers and suggested that suppliers offer smaller minimum order quantities to better meet the needs of independent retailers.
The campaign generated new buyer enquiries, strengthened relationships with existing trade partners and provided GJEPC with market intelligence on consumer preferences and sourcing trends. The Council plans to continue engaging with buyers, assist with IIJS Bharat Premiere registrations and facilitate introductions between overseas buyers and Indian manufacturers.
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