International News
De Beers Unveils ‘Ombré Desert Diamonds’ and ‘Origin’ Traceable Diamond Line at JCK Las Vegas 2025
New product line and blockchain-backed provenance initiative aim to rekindle consumer connection with natural diamonds and promote transparency across the value chain.
At the JCK Las Vegas Show 2025, De Beers Group unveiled two key initiatives designed to elevate the appeal of natural diamonds and strengthen traceability in the industry.
Marking its return with a new ‘beacon’ product after over a decade, De Beers introduced Ombré Desert Diamonds — a jewellery collection inspired by desert landscapes and the natural colour gradation of diamonds, ranging from warm whites to amber hues. This new line is intended to emotionally reconnect consumers with the natural beauty and rarity of diamonds. Participating retailers will receive marketing and digital support to drive demand and engagement.
Alongside the collection, De Beers launched Origin, a branded polished diamond programme powered by the Tracr blockchain. Origin offers buyers a transparent look into their diamond’s full journey, including provenance details, rarity scores, and social impact data. Aimed at consumers who value ethical sourcing and storytelling, this initiative empowers retailers to offer a differentiated diamond-buying experience.
The brand also highlighted progress in its wider Origins strategy, such as successful airborne exploration surveys in Angola, broader implementation of Tracr for country-of-origin data, and the U.S. debut of DiamondProof, its synthetic diamond detection platform.
Reaffirming its sustainability focus, De Beers shared updates on renewable energy initiatives in Namibia, Botswana, and South Africa, aligning with its Building Forever goals to create a more sustainable and responsible diamond industry.

Commenting on the launch, De Beers CEO Al Cook said, “With innovation across the value chain – from provenance to synthetic diamond technology – De Beers is reinforcing its leadership in an evolving marketplace.”
International News
Van Cleef & Arpels Gives Its Iconic Alhambra a Pink Enamel Makeover
The Maison Introduces Five New Alhambra Creations Featuring Translucent Pink Enamel and Yellow Gold
Van Cleef & Arpels has unveiled a vibrant new chapter for its iconic Alhambra collection, introducing translucent pink enamel to the signature four-leaf clover motif for the first time. The new creations combine the Maison’s emblem of luck with yellow gold, bringing a fresh, contemporary expression to the enduring design.
The new five-piece selection comprises a Vintage Alhambra pendant, five-motif bracelet, 10-motif necklace, 20-motif long necklace and Magic Alhambra two-motif earrings. The earrings additionally feature guilloché yellow gold, adding texture and contrast to the pink enamel.



The distinctive pink is the result of several years of research at Van Cleef & Arpels’ enamel workshops. Inspired by the historic 17th-century “gold-ruby” technique, the colour is created using fine particles of gold rather than traditional pigments. Carefully controlled particle size, shape and concentration produce the desired translucent hue.
Adding to its visual depth, the enamel contains tiny bubbles, giving each Alhambra motif a distinctive character while creating subtle variations as the surface catches and reflects light. The motifs are framed by the Maison’s signature gold beaded contours, further enhancing the interplay between the pink enamel and yellow gold.
Since its debut in 1968, Alhambra has continually evolved through different stones, materials and colours while retaining its instantly recognisable four-leaf clover silhouette. The introduction of enamel marks another significant step in that evolution, bringing together heritage craftsmanship, technical innovation and contemporary colour.
With its new pink interpretation, Van Cleef & Arpels continues to reinvent one of jewellery’s most recognisable motifs, demonstrating how traditional savoir-faire can give a familiar icon an entirely new expression.
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