ShowBuzz
De Beers Lights Up Mumbai with a Soul-Sparkling Manifestival 2026
Mindful Luxury Meets Emotional Purpose: Event Deepens ‘Love from Universe’ Campaign, Positioning Diamonds as Talismans for Personal Growth
De Beers Group hosted Manifestival 2026 in Mumbai, an experiential event to launch its new Intention Pendant and strengthen its ‘Love from Universe’ campaign. The event successfully reframed natural diamonds, moving them beyond traditional aesthetics and occasion-based gifting to become symbols of personal purpose, emotional clarity, and mindful consumerism.
Anchoring the New Narrative: The Intention Pendant, a collection designed around themes of personal expression and intention-setting, was the focal point of the immersive evening. It represents a conscious consumer shift, aligning the enduring nature of diamonds with modern rituals like manifestation and vision boarding for the coming year.
An Experiential Journey: The festival transformed the concept of manifestation into tangible spaces. Guests, including Bollywood actor Diana Penty, Raashi Khanna, and lifestyle creators, explored themed installations dedicated to affirmations—from wishing for better health to inviting more joy. A ‘Manifest Station’ corner provided space for women to pen down their heartfelt desires.
Connecting with Emotion: Mindfulness speaker Raageshwari Loomba stated, “Jewellery is no longer just a product—it’s a tool for self-upliftment.” Poet Priya Malik further enriched the narrative with a spoken-word performance, describing the Intention Pendant as a message from the universe when worn close to the heart, reminding one of self-worth and nurtured dreams.
“Diamonds have always held a special place in my heart. I grew up watching my mother wear them with such grace, and I still remember receiving my first diamond at 15 — a moment that shaped my love for these timeless stones. While every design we create is meaningful to me, the Compass of Light Intention Pendant is my personal favourite. It represents clarity, direction and the quiet strength diamonds have always symbolised in my life.”- Federica Imperiali, Global Head, Trade Marketing, De Beers Group
Campaign Rollout: Manifestival 2026 supports the national expansion of De Beers’ ‘Love from Universe’ campaign, which features celebrities collaborating with the brand. These celebs include Shreya Dhanwanthary, Tamannah Bhatia and Sania Mirza. This 360- degree initiative has been ably taken ahead through partnerships with Indian Natural Diamond Retailer Alliance (INDRA).
By blending the cosmic energy of a natural diamond with the current cultural trend of setting personal intentions, De Beers has successfully positioned the Intention Pendant as a daily talisman for a new generation of purpose-driven consumers.
News
JMAIIE 2026: Elevating Indian jewellery machinery to global standards
The 5th edition of the Jewellery Machinery & Allied India International Expo (JMAIIE) has officially concluded at the Bombay Exhibition Centre, marking a historic turning point for the industry.
This year’s exhibition didn’t just showcase machinery; it signaled to the world that India has transitioned from a primary consumption hub to a global leader in manufacturing innovation.
A Visionary Inauguration
The event was inaugurated by Chief Guest Pramod Kumar Agrawal Chairman, NGJCI & Derewala Industries Ltd., alongside esteemed Guests of Honor: Pankaj Kumar Jagawat, MD, Shanti Gold International Ltd.Milind Barapatre, Director/Head of Office, MSME DFO Mumbai.Michael Chiles, MD, Goodwin Refractory Services India Pvt. Ltd.
The ceremony was hosted by the leadership behind the vision: Naresh Balani Chairman, JMA Forum, Rajesh Patil Vice Chairman, JMA Forum, and Kranti Nagvekar Founder, KNC Services.
Closing the Global Technology Gap
Historically, Italian and German engineering set the gold standard for jewellery machinery. However, JMAIIE 2026 proved that the gap is rapidly narrowing. By empowering MSME players to adopt high-precision technology, the expo has become a primary engine for the “Make in India” initiative.
Key Highlights of the 5th Edition:
- Domestic Strength: Indian manufacturers across all segments displayed a full-strength presence, showcasing “world-class” capabilities.
- Global Participation: Over 50 direct international exhibitors participated from high-tech hubs including Italy, Germany, Turkey, China, the USA, and Japan.
- Economic Impact: The floor saw a high volume of quality visitors and serious buyers, resulting in significant firm orders and high-value transactions.
Kranti Nagvekar Founder, KNC Services was emphatic over the success of the show, she said, “ JMAIIE was a constructive event, critical for jewellery manufacturing hub like India. W e are seeing technology at par with international players, and cost effective. It is heartening to see Indian jewellery machinery exported to GCC, Africa and other regions globally.”
The “Make in India” Momentum
JMAIIE 2026 served as a definitive platform for technology integration and market expansion. The consensus among international attendees was clear: Indian machinery has achieved global standards of quality and is now being actively integrated into international manufacturing lines.
JMAIIE is proudly powered by the JMA Forum and organized by KNC Services. As the curtains close on this edition, the message is resonant: India is no longer just following global benchmarks—it is setting them.
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