DiamondBuzz
De Beers launches DiamondProof; distinguishes naturals from LGDs within seconds
De Beers has launched a diamond verification device aimed specifically at retailers. DiamondProof distinguishes natural gems from LGD in store within seconds as the customer looks on. DiamondProof distinguishes between the chemical composition of natural diamonds and LGD. De Beers says fewer than 1 per cent of diamonds will need additional evaluation and it guarantees that no synthetic diamonds will be mistakenly identified as natural.
De Beers Group announced that its innovative retail-facing diamond verification device, DiamondProof, has landed in select retail stores for the first time, giving consumers the ability to witness just how quickly the device can distinguish natural diamonds from non-natural diamonds, such as laboratory-grown diamonds (LGDs) and diamond simulants, providing a tool for retailers to help educate their customers on the differences between natural diamonds and other products. With research showing that almost half of consumers are unaware that LGDs can be readily detected, this easy-to-use device will enable retailers to show their customers just how quickly natural diamonds can be identified.
The first DiamondProof prototype instrument was unveiled at the JCK show in Las Vegas in June 2024 and has been developed to rapidly and easily screen both loose diamonds and those set in jewellery. With a zero percent ‘false positive rate*,’ the device will never mistake a lab-grown diamond as a natural diamond and delivers results within seconds.
Sandrine Conseiller, CEO of De Beers Brands, said: “Natural diamonds and LGDs are two fundamentally different products. Natural diamonds are rare, one-of-a-kind miracles of nature that come to us from the earth through heat, pressure and time. This incredible journey is what makes them the ultimate marker of life’s most profound emotional moments. Consumers should be able to have confidence in such a meaningful purchase, and DiamondProof allows retailers to offer them greater peace of mind. We are in a new era of transparency at retail, and customers deserve to know what they are buying.”
Some love stories only grow stronger with time. Love, From Hubby is a ritual in which a husband celebrates the years shared with his wife by gifting her a natural diamond solitaire, a promise that the story is still being written. The Real Love Solitaire Collection from De Beers is made for this “Second Season of Love.” Each ring features a one-carat centre solitaire, a natural diamond that is rare and each reflects Carat, Cut, Colour and Clarity, offering refined luxury and exceptional fire. Set in an array of precious metals and custom finishes, every design carries its own story of enduring commitment. Rose gold hues add romance to architectural white gold silhouettes, blending classic heritage with a modern eye. Here is a closer look at the key design features that make these four pieces stand out.
Classic Rose Gold Round
Brilliant Solitaire Ring Some designs just feel right from the first glance, and this is one of them. A classic solitaire ring, the one carat round brilliant natural diamond sits alone at the centre, cradled by four slim prongs in 18k rose gold. The warm tones of the metal soften all that sparkle and gives it a gentle romantic glow. The band narrows slightly toward the base, making it comfortable to wear it all day. Whether you choose to wear it every morning or save it for the proposal, it suits every moment.
Lotus Diamond Solitaire Ring Picture a lotus bud awakening to its full beauty. This is exactly the inspiration behind the frame of this brilliant solitaire with petal motifs in white gold. Micro pave set diamond trace the contours of the floral petals along the shoulders, creating an intricate halo-like shimmer that catches the light from every angle. The architectural artistry around the central real diamond is both unique and delicate, giving the ring a sense of movement while keeping the focus firmly on the centre diamond.
Swirl Solitaire Diamond Ring Movement is the whole point with this Swirl Solitaire diamond ring. Designed to catch the light from every angle and frame of the classic diamond, the graceful arcs of white gold studded with delicate pave diamonds wrap seamlessly around the centre, creating a captivating, continuous swirl. The flowing curves enhance the brilliance of the central diamond, resulting in a modern statement piece that feels both powerful and undeniably graceful.
Two Tone Solitaire Ring This one makes a play on your senses with its subtle, yet sophisticated twist on a classic solitaire design. The outside is cool and polished, but inside the band sits a lining of warm rose gold, while a one carat round brilliant real diamond rests above it in a four-prong setting. The precision cut and color grade of the center diamond radiate timeless sophistication, perfect for modern romance with its combination of elegance and an intimacy that comes from a hidden detail known only to the two of you.
Natural diamonds aren’t saved for big occasions anymore, they have become an essential part of modern everyday style. The De Beers Love, From Hubby Real Love Solitaire Collection puts the centre diamond first, celebrating the exceptional brilliance that each one brings with it. From clean minimal lines to romantic floral details and curves with some energy, the collection offers a solitaire for every expression of individuality. At the end of the day, the right ring is the one that feels like your story one that marks a special moment or simply adds a little sparkle to an ordinary day.
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