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De Beers launches DiamondProof; distinguishes naturals from LGDs within seconds

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De Beers has launched a diamond verification device aimed specifically at retailers. DiamondProof distinguishes natural gems from LGD in store within seconds as the customer looks on. DiamondProof distinguishes between the chemical composition of natural diamonds and LGD. De Beers says fewer than 1 per cent of diamonds will need additional evaluation and it guarantees that no synthetic diamonds will be mistakenly identified as natural.

De Beers Group announced that its innovative retail-facing diamond verification device, DiamondProof, has landed in select retail stores for the first time, giving consumers the ability to witness just how quickly the device can distinguish natural diamonds from non-natural diamonds, such as laboratory-grown diamonds (LGDs) and diamond simulants, providing a tool for retailers to help educate their customers on the differences between natural diamonds and other products. With research showing that almost half of consumers are unaware that LGDs can be readily detected, this easy-to-use device will enable retailers to show their customers just how quickly natural diamonds can be identified.

The first DiamondProof prototype instrument was unveiled at the JCK show in Las Vegas in June 2024 and has been developed to rapidly and easily screen both loose diamonds and those set in jewellery. With a zero percent ‘false positive rate*,’ the device will never mistake a lab-grown diamond as a natural diamond and delivers results within seconds.

Sandrine Conseiller, CEO of De Beers Brands, said: “Natural diamonds and LGDs are two fundamentally different products. Natural diamonds are rare, one-of-a-kind miracles of nature that come to us from the earth through heat, pressure and time. This incredible journey is what makes them the ultimate marker of life’s most profound emotional moments. Consumers should be able to have confidence in such a meaningful purchase, and DiamondProof allows retailers to offer them greater peace of mind. We are in a new era of transparency at retail, and customers deserve to know what they are buying.”

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DiamondBuzz

Global Diamond Market Showed Mixed Trends In March As The Middle East Conflict Escalates

How Scarcity In Large Stones and Geopolitical Shifting Are Redefining Luxury Value

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The global diamond industry continues to navigate a multifaceted landscape as the second quarter approaches. While geopolitical shifts and evolving supply chains have introduced new pressures, the market remains defined by a clear divergence in demand—favoring high-carat rarity and strategic retail consolidation.

The escalation of conflict in the Middle East during February 2026 has reverberated through major trading hubs. Iranian missile strikes created temporary disruptions in Israel and Dubai, traditionally the heartbeat of the rough diamond trade. In response, rough tender houses have demonstrated remarkable agility, relocating sales to maintain liquidity.

Despite these logistical hurdles, the industry’s infrastructure remains resilient, though Indian manufacturers continue to monitor access to rough supply closely as tender locations shift.

The RapNet Diamond Index (RAPI™) for March underscores a market divided by size and scarcity. While the “big stone” luxury segment remains robust, smaller goods are facing a period of price correction.

The March performance metrics reveal a period of strategic recalibration across the diamond market, characterized by a clear correlation between stone size and price volatility. Smaller categories faced the most pronounced headwinds, with 0.50-carat stones undergoing a significant 3.5% adjustment and 0.30-carat goods softening by 1.1%. Mid-range 1-carat diamonds continued a gradual correction with a 1.7% decline, reflecting a broader trend of cautious buying in the commercial segment.

In contrast, the high-end 3-carat category demonstrated remarkable resilience, slipping only 0.5% to remain relatively stable—a testament to the enduring appeal and scarcity of larger, investment-grade stones amidst shifting global dynamics.

Conversely, 2-carat stones and above are witnessing a supply-side squeeze. Long fancy shapes are experiencing heightened desirability, and New York wholesalers report a steady flow of retail orders for high-end, investment-grade diamonds.

At the source, De Beers is signaling a more exclusive approach to the market. Following its March sight—where prices for 5-carat rough and above reportedly increased—the miner announced a reduction in its sightholder base. For the contract period beginning July 1, the list will shrink by 20–25 clients, ensuring that supply is concentrated among the most strategically aligned partners.

In the retail sector, Signet Jewelers closed its fiscal year with a strong performance, reporting $6.81 billion in sales (a 1.6% year-on-year increase). This financial health is paired with a strategic rebranding: the integration of the James Allen platform into Blue Nile. This move signals a renewed commitment to the natural diamond sector, positioning Blue Nile as a premier destination for consumers seeking authentic, timeless luxury.

While the reduction of US tariffs on Indian goods to 10% provides some relief, the industry remains vigilant. As we move further into 2026, the focus for global players will undoubtedly remain on securing high-quality rough and catering to the unwavering demand for the market’s most significant, large-scale stones.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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