DiamondBuzz
De Beers launches DiamondProof; distinguishes naturals from LGDs within seconds
De Beers has launched a diamond verification device aimed specifically at retailers. DiamondProof distinguishes natural gems from LGD in store within seconds as the customer looks on. DiamondProof distinguishes between the chemical composition of natural diamonds and LGD. De Beers says fewer than 1 per cent of diamonds will need additional evaluation and it guarantees that no synthetic diamonds will be mistakenly identified as natural.
De Beers Group announced that its innovative retail-facing diamond verification device, DiamondProof, has landed in select retail stores for the first time, giving consumers the ability to witness just how quickly the device can distinguish natural diamonds from non-natural diamonds, such as laboratory-grown diamonds (LGDs) and diamond simulants, providing a tool for retailers to help educate their customers on the differences between natural diamonds and other products. With research showing that almost half of consumers are unaware that LGDs can be readily detected, this easy-to-use device will enable retailers to show their customers just how quickly natural diamonds can be identified.
The first DiamondProof prototype instrument was unveiled at the JCK show in Las Vegas in June 2024 and has been developed to rapidly and easily screen both loose diamonds and those set in jewellery. With a zero percent ‘false positive rate*,’ the device will never mistake a lab-grown diamond as a natural diamond and delivers results within seconds.
Sandrine Conseiller, CEO of De Beers Brands, said: “Natural diamonds and LGDs are two fundamentally different products. Natural diamonds are rare, one-of-a-kind miracles of nature that come to us from the earth through heat, pressure and time. This incredible journey is what makes them the ultimate marker of life’s most profound emotional moments. Consumers should be able to have confidence in such a meaningful purchase, and DiamondProof allows retailers to offer them greater peace of mind. We are in a new era of transparency at retail, and customers deserve to know what they are buying.”
DiamondBuzz
Global Diamond Consortium Announces Agreement To Acquire Anglo American’s Stake In De Beers In Landmark $1 Billion Transaction
Consortium Commits An Additional $500 Million Post-Acquisition Capital Injection and Enters Strategic Dialogues With The Government Of Botswana.
The Global Diamond Consortium, a strategic partnership comprising the governments of Namibia and Angola alongside leading global diamond traders, today announced an agreement to acquire Anglo American’s equity stake in De Beers.
Key Transaction Terms & Reinvestment Strategy
Under the terms of the agreement:
- Initial Consideration: The consortium will pay $750 million upfront upon closing.
- Deferred Consideration: An additional $250 million will be paid in subsequent installments, bringing the total transaction value to $1 billion.
- Post-Acquisition Capital: The consortium has committed to injecting approximately $500 million in fresh capital directly into De Beers following the acquisition to stabilize operations and fuel long-term operational initiatives.
Navigating Market Dynamics
The acquisition marks a pivotal turning point for De Beers, which has faced significant broader market downturns in recent years. After reaching a peak valuation of $17.6 billion in 2001, De Beers’ reported book value adjusted to $2.3 billion earlier this year. The consortium’s capital injection aims to position the iconic diamond producer for renewed stability and sustainable value creation across the global supply chain.
Strategic Regional Collaboration
Central to the transition is the consortium’s commitment to producer-nation equity and strategic alignment. In addition to the direct participation of the governments of Namibia and Angola, the consortium is actively negotiating with the Government of the Republic of Botswana.
Botswana, which currently holds a 15% stake in De Beers, has expressed a formal intent to increase its ownership share as part of the strategic restructuring.
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