DiamondBuzz
De Beers launches DiamondProof; distinguishes naturals from LGDs within seconds
De Beers has launched a diamond verification device aimed specifically at retailers. DiamondProof distinguishes natural gems from LGD in store within seconds as the customer looks on. DiamondProof distinguishes between the chemical composition of natural diamonds and LGD. De Beers says fewer than 1 per cent of diamonds will need additional evaluation and it guarantees that no synthetic diamonds will be mistakenly identified as natural.
De Beers Group announced that its innovative retail-facing diamond verification device, DiamondProof, has landed in select retail stores for the first time, giving consumers the ability to witness just how quickly the device can distinguish natural diamonds from non-natural diamonds, such as laboratory-grown diamonds (LGDs) and diamond simulants, providing a tool for retailers to help educate their customers on the differences between natural diamonds and other products. With research showing that almost half of consumers are unaware that LGDs can be readily detected, this easy-to-use device will enable retailers to show their customers just how quickly natural diamonds can be identified.
The first DiamondProof prototype instrument was unveiled at the JCK show in Las Vegas in June 2024 and has been developed to rapidly and easily screen both loose diamonds and those set in jewellery. With a zero percent ‘false positive rate*,’ the device will never mistake a lab-grown diamond as a natural diamond and delivers results within seconds.
Sandrine Conseiller, CEO of De Beers Brands, said: “Natural diamonds and LGDs are two fundamentally different products. Natural diamonds are rare, one-of-a-kind miracles of nature that come to us from the earth through heat, pressure and time. This incredible journey is what makes them the ultimate marker of life’s most profound emotional moments. Consumers should be able to have confidence in such a meaningful purchase, and DiamondProof allows retailers to offer them greater peace of mind. We are in a new era of transparency at retail, and customers deserve to know what they are buying.”
DiamondBuzz
1,500 Offices Projected to be Operational at the SDB Within the Next 12 Months
SDB to be Biggest CVD Diamond Hub in Next Two Years: Gujarat Deputy CM
The Surat Diamond Bourse (SDB) is on track to become the world’s preeminent center for CVD lab-grown diamonds within two years, according to Gujarat Deputy Chief Minister Harsh Sanghavi. The shift signals an aggressive pivot in the gemstone industry as the facility targets dominance in Chemical Vapor Deposition (CVD) technology.
Roughly 1,500 offices are projected to be operational at the SDB within the next 12 months. 500 new offices are slated to open their doors over the next five months. Daily registrations at the bourse are currently averaging between 2,800 and 3,200 people, a metric officials point to as evidence of accelerating commercial momentum.
Speaking during a visit to the bourse’s Khajod campus on Saturday, Sanghavi suggested that the historic gravity of the diamond trade is shifting from Mumbai to Surat. The move is fueled by rapid infrastructure development and a growing migration of traders to the newer, sprawling complex in Gujarat.
The regional government is positioning the SDB ecosystem. Sanghavi noted that rough diamond traders are expected to establish a presence within four months, a move intended to consolidate the entire supply chain—from raw stones to finished, polished jewelry—under a single roof.
The rise of the SDB comes as lab-grown diamonds continue to gain market share from natural stones, offering a lower-cost alternative that has found significant traction in the U.S. and European retail markets. By centering its strategy on CVD technology, Surat is betting that the future of the industry lies in the laboratory rather than the mine.
1,500 Offices Projected to be Operational at the SDB Within the Next 12 Months
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P. N. Gadgil & Sons Expands in Pune with New Store at Tribeca Highstreet; Launches 9KT Collection
Precious Metals Rally On US-Iran Ceasefire: Gold Tops $4,850, Silver Jumps To $76
PNGS Reva Diamond Jewellery Limited Posts Record Q4 FY26, Nearly Doubles Core Diamond Business Year-on-Year
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