DiamondBuzz
De Beers launches DiamondProof; distinguishes naturals from LGDs within seconds
De Beers has launched a diamond verification device aimed specifically at retailers. DiamondProof distinguishes natural gems from LGD in store within seconds as the customer looks on. DiamondProof distinguishes between the chemical composition of natural diamonds and LGD. De Beers says fewer than 1 per cent of diamonds will need additional evaluation and it guarantees that no synthetic diamonds will be mistakenly identified as natural.
De Beers Group announced that its innovative retail-facing diamond verification device, DiamondProof, has landed in select retail stores for the first time, giving consumers the ability to witness just how quickly the device can distinguish natural diamonds from non-natural diamonds, such as laboratory-grown diamonds (LGDs) and diamond simulants, providing a tool for retailers to help educate their customers on the differences between natural diamonds and other products. With research showing that almost half of consumers are unaware that LGDs can be readily detected, this easy-to-use device will enable retailers to show their customers just how quickly natural diamonds can be identified.
The first DiamondProof prototype instrument was unveiled at the JCK show in Las Vegas in June 2024 and has been developed to rapidly and easily screen both loose diamonds and those set in jewellery. With a zero percent ‘false positive rate*,’ the device will never mistake a lab-grown diamond as a natural diamond and delivers results within seconds.
Sandrine Conseiller, CEO of De Beers Brands, said: “Natural diamonds and LGDs are two fundamentally different products. Natural diamonds are rare, one-of-a-kind miracles of nature that come to us from the earth through heat, pressure and time. This incredible journey is what makes them the ultimate marker of life’s most profound emotional moments. Consumers should be able to have confidence in such a meaningful purchase, and DiamondProof allows retailers to offer them greater peace of mind. We are in a new era of transparency at retail, and customers deserve to know what they are buying.”
DiamondBuzz
Anglo American Advances De Beers Separation Amid Challenging Diamond Market
Anglo American Emphasized That The De Beers Carve-Out Remains A “Central Pillar” Of Its Transformation Plans
Anglo American plc has confirmed steady progress in separating its iconic diamond subsidiary, De Beers Group, as part of a broader portfolio restructuring amid persistently subdued market conditions. This development underscores the mining giant’s strategic pivot away from diamonds toward higher-margin commodities.
In its Annual General Meeting (AGM) address, Anglo American emphasized that the De Beers carve-out remains a “central pillar” of its transformation plans, running parallel to divestments in steelmaking coal and nickel assets. In a year characterized by volatile markets and slow economic recovery in China, and with weaker iron ore prices and cyclically low diamond prices, Anglo American delivered a stable operating and financial performance.
Post-exit, Anglo American plans to refocus on premium segments like copper, high-quality iron ore, and crop nutrients, effectively shedding exposure to the cyclical diamond trade. Production guidance for De Beers holds steady at 21-26 million carats for 2026, with output adjustments aligned to prevailing demand.
While specific timelines for completion remain undisclosed, Anglo American anticipates providing further updates throughout 2026 as the sale process unfolds. This move signals deepening structural shifts in the global diamond supply chain, potentially reshaping rough diamond availability and pricing dynamics for Indian polishers and exporters.
With natural diamond prices under pressure from lab-grown alternatives and softening luxury demand—exacerbated by China’s uneven recovery—Anglo’s exit may prompt consolidated output cuts, stabilizing rough prices in the medium term but challenging mid-tier producers reliant on consistent volumes.
Stakeholders await clarity on potential buyers, with speculation centering on strategic investors or sovereign funds eyeing long-term diamond assets.
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