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De Beers India Introduces ‘Love, From Hubby’, A New Ritual For A Second Season Of Love

Introducing One-Carat Natural Diamond Solitaires Celebrating Love’s Next Chapter

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There are moments in a marriage that are celebrated with great fanfare: the wedding, anniversaries and the arrival of children. But there is one deeply personal chapter that often passes quietly. The time when children leave home and couples find themselves with more time, space and freedom to rediscover life together.

De Beers India is giving this moment a new name and a new ritual with ‘Love, From Hubby’, an invitation to celebrate the next phase of a couple’s journey, when life begins to make room for them once again. At the heart of the campaign is an exclusive collection of one-carat natural diamond solitaire rings, created as a meaningful gift from husbands to their wives to mark this transition.

The idea reflects a quiet evolution taking place in affluent Indian households. As children move away for education and careers, couples enter a phase of life with greater time, space and financial confidence to invest in each other. ‘Love, From Hubby’ reframes the so-called empty nest as an opportunity to put the couple back at the centre of their lives, to make plans together, rediscover shared interests, travel, create new memories and celebrate the relationship beyond their roles as parents.

Toranj Mehta, Country Head, Category Marketing, De Beers India Stated–

“This idea came from what we see in real Indian homes. Couples spend years putting everyone else first and rarely are they reminded that there is a beautiful next chapter that belongs to them. With ‘Love, From Hubby’, we want to celebrate the joy of choosing each other all over again, reminding couples that it is perfectly natural and wonderfully romantic, to fall in love with your partner anew. When love is real, it deserves something equally real to mark it. A natural diamond, formed by nature and made to endure, is an honest and meaningful expression of a love that continues to evolve.”

The timing of the campaign reflects a broader shift in the aspirations and priorities of affluent Indian households. The De Beers India Diamond Acquisition Study 2025 found that celebrating a relationship milestone and expressing love or commitment are among the leading reasons Indians purchase natural diamonds. This appetite for meaningful celebration is set to grow, with the number of Indian households earning above US$20,000 annually forecast to more than double, from 32 million in 2025 to 67 million by 2030.

The ritual comes to life through the ‘Love, From Hubby Real Love Solitaire Collection’, featuring one-carat natural diamond solitaires set in yellow, white and rose gold. Designed as a considered gift from husband to wife, the collection offers a contemporary take on the classic solitaire, giving couples a tangible way to mark this new phase and celebrate the life they have built together.

Love so real, only a real diamond will do. Available at natural diamond retail partner stores across the country, the collection brings this thought to life through diamonds created by nature and treasured for generations.

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RADIANT REFLECTIONS: The Ultimate Karwa Chauth Edit By Zen Diamond India

Zen Diamond India presents a handpicked edit of fine natural diamond jewellery curated specifically for this cherished occasion. Whether you are searching for a sentimental gift of appreciation or a statement piece to complete your festive ensemble

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This Karwa Chauth, celebrate the sacred bond of love, devotion, and timeless togetherness with the unmatched brilliance of natural diamonds. As the evening moon rises and fasts are lovingly broken, elevate your festive ritual with a touch of enduring glamour. Zen Diamond India presents a handpicked edit of fine natural diamond jewellery curated specifically for this cherished occasion. Whether you are searching for a sentimental gift of appreciation or a statement piece to complete your festive ensemble, these timeless creations bring effortless luxury to your Karwa Chauth celebrations.

Solitaire Timeless Glow Band

Symbolizing the infinite circle of love and lifetime commitment, this classic band features brilliantly cut natural solitaires seamlessly aligned in a glowing frame. Rings hold a deeply sentimental place in Karwa Chauth rituals, and this piece acts as the ultimate modern replacement or upgrade to your wedding band, a shining reminder of your everlasting vows that glows as brightly as the moon on this auspicious night.

Round Radiance Solitaire Engagement Ring

Crafted in rose gold, yellow gold and white gold, this sculptural split-band solitaire ring frames a 0.50-carat round-cut centre diamond with diamond-studded bands for added brilliance. A discreet skin-touching diamond on the inner band and an engraved infinity detail add personal finishing touches, making it a distinctive choice for Karwa Chauth, engagements, weddings and milestone gifting. Perfect for celebrating love and togetherness, it becomes even more special with Zen Diamond Magic pricing, offering 1-carat rings at an all-inclusive ₹3,49,999 (original price ₹5.8 lakh) and 1-carat earrings at ₹7,49,999 (original price ₹12.7 lakh), making a meaningful Karwa Chauth gift feel even more magical.

Tryst Midnight Royale Flow Necklace

Designed to make a grand statement during the evening chhani ritual, this opulent necklace features an exquisite flow of diamonds crafted to drape gracefully against festive silks and lehengas. Its cascading brilliance catches every beam of moonlight, making it the perfect focal piece for the newly wedded bride or any woman celebrating a milestone Karwa Chauth.

Tryst Royal Night Radiance Earrings

Framing the face with majestic sparkle, these drop earrings feature a regal silhouette designed to shine during evening festivities. As you lift the sieve to catch the first glimpse of the moon and your partner, these luminous earrings catch every light in the room, seamlessly complementing intricate traditional dupattas and elaborate festive hairstyles.

Toren Sapphire Rhythm Bracelet

Combining the deep, enchanting hues of precious sapphires with the fire of natural diamonds, this rhythmically set bracelet adds a captivating pop of color to your Karwa Chauth attire. Perfect for pairing with traditional chooda bangles or wearing as a standalone piece on your mehendi-adorned wrists, it adds a chic, modern touch to the traditional festivities.

Enchante Radiant Starburst Diamond Pendant

Inspired by the celestial brilliance of the Karwa Chauth night sky, this starburst pendant captures the exact moment the moon breaks the fast. Suspended gracefully on a delicate chain, its center starburst design serves as a meaningful, everyday-wearable token of devotion that you can keep close to your heart long after the moonlit celebrations end.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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