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QWEEN Becomes India’s First Jewellery Brand To Introduce 7 Colours Of Gold

The Brand Challenges The Conventional Three-Colour Palette, Giving Consumers Seven Distinct Colours Of Gold To Choose From.

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QWEEN, India’s first self-discovery, 100% natural experiential luxury jewellery brand, has introduced 7 Colours of Gold, becoming the first jewellery brand in India to offer seven distinct gold colours to consumers. The offering brings together material innovation and craftsmanship to give consumers greater choice in expressing themselves through gold jewellery, expanding the conventional three-colour palette available in the country.

While coloured gold in the market is often created by changing the appearance of gold through rhodium plating or other surface treatments, QWEEN takes a fundamentally different approach. Each colour is created through carefully developed gold alloy compositions, so the colour comes from the gold itself, not from a coating on top of it.

QWEEN’s 7 Colours of Gold comprise Snowfall White, Cloudy Grey, Clover Green, Rose Bloom, Champagne Fizz, Desert Noon, and 24K Sunrise. Designed around the wearer’s individuality, the offering allows consumers to choose jewellery that complements their mood, skin tone, wardrobe, personality and lifestyle, making each piece feel deeply personal.

Seven colours is only the beginning. QWEEN moves beyond the traditional three-colour palette to make gold more personal and customisable, allowing consumers to choose their own gold colour across designs, while contemporary pieces bring multiple colours of gold together in unique combinations. The idea is simple: gold no longer has to come in one colour, or even one combination.

Amit Kumar, Co-Founder and CEO, QWEEN said:

“Gold has always been deeply emotional in India. It marks our milestones, carries memories and often becomes part of the stories we hold on to. At QWEEN, we believe something this personal should also leave room for self-discovery and self-expression. A woman is never just one version of herself; she has 20,000 shades. With 7 Colours of Gold, we wanted to give her more ways to express them, by reimagining not just how gold is worn, but what gold itself can look like.”

To showcase the offering, QWEEN has unveiled an innovative billboard featuring seven signature Apostrophe design rings, each in a distinct colour of gold, alongside the line, “Old is Gold. But Gold isn’t Old anymore.” The billboard’s lights switch on one by one, illuminating each colour in sequence and bringing the full seven-colour palette to life.

Consumers can explore the 7 Colours of Gold at QWEEN’s store at Aditya Ancora, Sector 50, Noida, where the experiential retail setting allows them to discover jewellery at their own pace.

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Second Season Of Love: De Beers India Releases ‘Phir Se, Thoda Romance’, A Micro-Drama Starring Tisca Chopra and Rahul Bose

A six-Episode Series Based on Their Recent ‘Love, from Hubby’ Ritual Campaign

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What happens when a couple, years into marriage, decides to start dating again? De Beers India answers with ‘Phir Se, Thoda Romance’, a six-episode micro-drama starring Tisca Chopra and Rahul Bose, directed by Tarun Gulati based on the recent ‘Love, from Hubby’ campaign. The series premieres on 12th November 2026 on Instagram at @heerahaisadakeliye.

The story follows Ishita and Arjun, a couple whose lives have revolved around their daughter till she leaves home for college. One evening, Arjun gives Ishita a one-carat natural diamond solitaire with an unexpected request, ‘date me again’. What follows is a warm, funny and often tender journey of rediscovery. The two chart out a list of things they want to experience together, from cooking to revisiting memories they had almost forgotten. Along the path, old habits are challenged, new surprises emerge and two people who thought they knew each other completely find there is so much to discover.

Told through everyday moments, relatable humour and honest conversations, each short episode captures a feeling many long-married couples will recognise, that love, however deep, can still feel exciting.

The real love solitaire is the emotional spark of the story. For Arjun and Ishita, it is not a wedding gift or an anniversary token. It marks a decision to keep choosing each other. In doing so, the series challenges the idea that a one-carat solitaire belongs only to brides or younger couples and presents it as a meaningful expression of love within a long-standing marriage.

‘Love, From Hubby’ is built around a simple belief that relationships deserve to be celebrated well beyond the traditional milestones of weddings and anniversaries. It reflects a shift visible in the De Beers India Diamond Acquisition Study 2025, where celebrating a relationship milestone and expressing love or commitment rank among the top reasons Indians choose natural diamonds. The micro-drama brings that shift to life, showing that the most meaningful occasion can simply be a couple deciding it is time to celebrate each other.

Toranj Mehta, Country Head, Category Marketing, De Beers India, said:

“We wanted to tell a story which every long-term married couple can relate to. Love doesn’t lose its spark with time; it just waits for someone to make room for it again. Ishita and Arjun’s journey shows that you don’t need a milestone to celebrate a relationship. Sometimes the occasion is simply that you would choose each other all over again. A natural diamond, formed over billions of years, is a fitting way to mark that choice.”

Tisca Chopra, said:

“What I loved about Ishita as a character is that she isn’t looking for grand gestures. She’s been busy being everything to everyone, and then her husband asked her out again on a date with a solitaire. That’s both funny and deeply moving. It reminds you that marriage isn’t the finish line, and that being pursued, even by someone you’ve known for years, never gets old.”

Viewers can catch all six episodes of ‘Phir Se, Thoda Romance’ on Instagram @heerahaisadakeliye, with episodes releasing from 12th November, 2026.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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