JB Insights
De Beers Group launches Ombré Desert Diamonds jewellery beacon and ‘ORIGIN – De Beers Group’ polished diamonds
De Beers Group unveiled compelling new downstream propositions focused on driving desire for natural diamonds as a category and on differentiating polished diamonds sourced from De Beers Group. At the 2025 JCK Las Vegas Show, De Beers Group unveiled Ombré Desert Diamonds, its first “beacon” product in over a decade. Inspired by the natural desert landscapes where many diamonds are found, the collection features warm hues—ranging from soft whites to rich champagnes and ambers—capturing the rarity and emotional resonance of natural diamonds. Additionally, De Beers formally launched ORIGIN – De Beers Group, a branded polished diamond offering that allows consumers to trace their diamond’s journey and origin, deepening the emotional connection and transparency in natural diamond purchases.
Retailers participating in the beacon programme will receive tailored promotional assets to drive in-store engagement. Together, these initiatives mark a bold push to reenergize natural diamond desirability through the value chain, supported by the Tracr blockchain platform. Moreover, consumers will be able to access a range of information about their unique purchase, including its rarity score and the social impact programmes it has supported.ORIGIN – De Beers Group will provide retailers with advanced digital tools, enhancing consumer engagement through seamless access to provenance information and brand storytelling.
Al Cook, Chief Executive Officer of De Beers Group, said: “One year on from announcing our Origins strategy, we have made fast and meaningful progress in delivering our vision. We have met every target that we announced back in 2024. Every part of De Beers is evolving to create lasting value, benefitting shareholders, the industry and consumers. The launch of our first beacon in over a decade marks an exciting new era in showcasing the magic of natural diamonds, while ORIGIN – De Beers Group connects people with the powerful stories behind natural diamonds.”
JB Insights
Jewellery-Inspired Eyewear Emerges As Fashion’s Latest Luxury Statement
Crystal embellishments, sculptural silhouettes and gemstone-inspired details are redefining luxury eyewear as collectible fashion accessories.
Jewellery-inspired eyewear is emerging as one of fashion’s biggest trends, with luxury sunglasses becoming statement accessories that go far beyond sun protection. Designed with crystal embellishments, sculptural silhouettes and jewellery-inspired detailing, these pieces are transforming everyday looks into standout style statements.
From weddings and brunches to holidays, race days and special occasions, statement eyewear is becoming an essential fashion investment. More than just accessories, these designs are meant to spark conversations, complement personal style and elevate any outfit.
Among the standout names driving this trend is Gentle Monster, whose Bijou De 02 from its 2025 Jewelry Collection features an oval silver-metal frame inspired by precious jewellery. The collection reimagines eyewear as wearable jewellery with intricate structural detailing, making each piece both a fashion accessory and a design object.
Swarovski continues to elevate crystal-studded eyewear with its Mask Shape SK7024, inspired by the brand’s Hyperbola jewellery family. The wraparound design incorporates flowing silver-tone curves adorned with round- and square-cut crystals, reflecting Swarovski’s signature approach to crystal craftsmanship.
Indian designer Bhavya Ramesh brings handcrafted artistry into eyewear with the Hysteria Sunglasses, featuring sterling silver, tribal-inspired metalwork, brass ghungroos and intricate handcrafted detailing by Jaipur artisans. The design celebrates India’s jewellery-making traditions while offering a bold contemporary aesthetic.
Hellcat Eyewear’s Red Hand Sunglasses embrace the growing trend of sculptural, jewellery-inspired frames with bold artistic detailing, reflecting fashion’s shift towards statement eyewear that doubles as wearable art.
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