Brand Talks
Dassani Brothers Reimagine Heritage with Navya 2.0 This Akshay Tritiya
As Akshay Tritiya approaches on April 30, 2025, Dassani Brothers, the name behind some of India’s most iconic heirloom jewels, unveil a fresh chapter in their storied legacy—Navya 2.0. A breath-taking evolution of their beloved Navya Collection, this drop is not just jewellery, it’s a celebration of womanhood in all its luminous layers.
Rooted in the Sanskrit meaning of “new,” “pure,” and “eternal,” Navya was born from a desire to honour tradition while embracing today’s quiet confidence. This year, it returns renewed—sleeker, lighter, and even more expressive. Think: the poetry of old-world craft woven into silhouettes that feel at home on a sunlit terrace brunch, a barefoot sangeet night, or an intimate dinner under fairy lights.
Navya 2.0 introduces a refined duality in its materiality—crafted in both 18k and 14k fine gold, the collection plays with weight and presence. The 18k pieces bring the hallmark richness and legacy of Dassani Brothers’ craftsmanship, while the 14k offerings are thoughtfully designed to be feather-light, minimal, and effortlessly wearable—perfect for the modern woman on the move.
This new edition also expands the design language of Navya with uncut Polki, pop-toned detailing, and fluid forms that transition seamlessly from day to night. Finished in fine gold, the new ranges are fresh yet familiar—each piece a modern heirloom in the making.
For the new generation of jewellery lovers, Navya 2.0 is a love letter to lightness—jewellery that doesn’t weigh you down, but lifts you up. It’s for those who want luxury that breathes, tradition that evolves, and elegance that adapts to the rhythm of their lives.
The collection also retains its iconic cornerstones—Polki diamonds with their raw, organic fire, the sparkle of round brilliants, the depth of Russian emerald cuts, and the soft gleam of tanzanite beads and cultured pearls.
From statement chokers that command attention to dainty pendant sets that whisper luxury, Navya 2.0 is jewellery designed for the woman who doesn’t just wear tradition—she reinterprets it.
“This Akshay Tritiya, we wanted to go beyond symbolism,” says Sumit Dassani, Partner at Dassani Brothers. “Navya 2.0 is for the modern muse—she’s rooted in heritage but led by individuality. With every design, we’ve tried to reflect her strength, softness, and the quiet power of choosing her own meaning of prosperity.”
Designed to be adorned across occasions and moods, the Navya 2.0 collection is less about jewellery as ornament and more about jewellery as extension—of self, of story, of spirit.
This Akshay Tritiya, step into your own light. Because tradition isn’t static—it’s meant to shimmer, evolve, and dance with you.
Brand Talks
Chandukaka Saraf Presents ‘Ananta Mangalsutra Collection’
The Ananta Mangalsutra Collection Blends Timeless Tradition With Contemporary Elegance, Offering Gold and Diamond Designs For Every Woman and Every Milestone.
Celebrating a remarkable legacy of 200 years, Chandukaka Saraf, a name trusted across generations, proudly presents the exclusive ‘Ananta Mangalsutra Collection’. This specially curated range brings together exquisite gold and diamond mangalsutras that beautifully blend the sacred heritage of Indian traditions with contemporary elegance, catering to the preferences of today’s modern woman.
A mangalsutra is more than just a piece of jewellery, it is a symbol of love, commitment, and an everlasting bond. Keeping this sentiment at the heart of the collection, Chandukaka Saraf has curated a wide range of traditional, contemporary, lightweight, and diamond-studded mangalsutras, offering something special for every woman and every occasion.
Over the years, the mangalsutra has evolved alongside changing lifestyles while continuing to hold deep emotional significance. Modern women seek jewellery that not only reflects tradition but also complements their individuality, personal style, and everyday routines. This shift has inspired designs that are versatile, elegant, and comfortable enough to be worn beyond special occasions.
From classic black-bead styles to modern diamond mangalsutra designs, each creation is thoughtfully crafted to complement evolving lifestyles while preserving the significance of tradition. Whether for brides, working professionals, or women seeking elegant everyday wear, the collection offers designs that celebrate individuality and enduring relationships.
The collection has been thoughtfully designed to cater to diverse preferences and occasions. Women seeking everyday elegance can explore lightweight mangalsutras crafted for comfort and effortless wear, while those who appreciate timeless craftsmanship can choose from traditional designs inspired by heritage aesthetics. For brides and wedding celebrations, the collection also features elaborate bridal mangalsutras that beautifully capture the significance and grandeur of one of life’s most cherished milestones.
The Ananta Mangalsutra Collection showcases a curated selection of gold mangalsutras and diamond mangalsutras crafted for every stage of a woman’s journey. Combining heritage-inspired artistry with contemporary aesthetics, the collection offers timeless traditional patterns as well as modern minimalist creations, making it ideal for weddings, anniversaries, gifting occasions, and daily wear.
To make this celebration even more memorable, Chandukaka Saraf has announced attractive festive offers for its valued customers. Customers can avail up to 30% off on gold jewellery making charges*, up to 70% off on diamond jewellery making charges*, and Rs 3,000 off per gram on old gold jewellery exchange*. These exclusive offers provide an excellent opportunity for customers to purchase their dream mangalsutra while enjoying exceptional value.
Speaking on the occasion, Chairman Kishorkumar Shah and Managing Director Ms. Samyak Kishorkumar Shah:
“extended a warm invitation to customers to visit their nearest Chandukaka Saraf showroom and explore this exclusive collection. They expressed their gratitude for the trust and affection shown by customers over generations and reaffirmed the brand’s commitment to offering jewellery that celebrates life’s most cherished moments”.
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