National News
Dassani Brothers Celebrate Legacy, Loyalty & Leadership at Udaan 2026

Dassani Brothers, a legacy name in the gems & jewellery industry, recently hosted its much-awaited internal employee event, Udaan 2026 — a celebration of its people, its journey, and its shared vision for the bold and dynamic future. Udaan 2026 represents Dassani’s ambition, progress and the courage to soar beyond limitations. It embodies the spirit of rising higher, embracing change, and moving towards a future full of promise and potential.
The event opened on a spiritual note with the chanting of the Navkar Mantra, setting a tone of gratitude and auspicious beginnings. The energy quickly lifted with a warm and engaging welcome session that featured lively introductions and team bonding.
One of the key highlights was an inspiring journey film that traced the evolution of Dassani Brothers over the years, spotlighting its growth, values, and enduring commitment to craftsmanship and culture.
The heart of the evening lay in honouring long-serving team members through a special three-tier recognition:
- Platinum League – 30+ years of dedicated service
- Diamond League – 15+ years of impactful contribution
- Gold League – 8+ years of loyalty and hard work
A proud moment for the organisation was the unveiling of formal designations for key team members, acknowledging their evolving roles and continued leadership across departments.
An insightful session on future-forward thinking in the jewellery sector was led by the Managing Director & CEO of the International Institute of Gemology (IIG), who is now formally associated as a Business Consultant with Dassani Brothers to share his industry expertise and strategic vision.
Adding a burst of joy to the evening, a laughter segment with a stand-up comedy performance brought the crowd together in shared smiles. This was followed by a heartwarming family tribute video, celebrating unity, culture, and the deep emotional bonds that power the Dassani Brothers’ ecosystem.

In his heartfelt closing remarks, Surendra Kumarji Dassani, Founder & Finance Head, shared “Our strength lies not just in the diamonds we craft but in the people who shape our story every day. Udaan 2026 is a celebration of that spirit — one of resilience, evolution, and shared success.”
In the closing note, the company expressed heartfelt gratitude to every member of the team and reaffirmed its people-first approach with initiatives such as health insurance benefits and leisure trips, reinforcing its commitment to overall employee wellbeing.

National News
GJEPC Urges Nation to Take Blood Donation Pledge on Jeweller’s Day to Support Life-Saving Cause

National, 16 September 2025: The Gem & Jewellery Export Promotion Council (GJEPC) is calling upon every citizen to take a Blood Donation Pledge on Jeweller’s Day and actively participate in blood donation drives that will follow, in honour of the skilled craftsmen who are the backbone of India’s gem and jewellery industry.
This initiative reflects the industry’s deep commitment to social responsibility and the spirit of giving. By taking the pledge, participants commit to donating blood — a simple yet powerful act that can save countless lives and support India’s healthcare system, where blood shortages are an ongoing challenge.
Once the pledge is taken on 17th September, a nationwide blood donation drive will be organised across key hubs such as Mumbai, Surat, Jaipur, Kolkata, Chennai, Hyderabad, and more, in collaboration with leading hospitals and blood banks. Through this effort, GJEPC aims to mobilise thousands of donors from the trade and the public, making it one of the most impactful initiatives in the industry’s history.

Kirit Bhansali, Chairman, GJEPC, appealing to jewellers and karigars, said:
“17th September also marks the Vishwakarma Jayanti, and commemorates the 75th birthday of our Hon’ble Prime Minister, Shri Narendra Modi. On this significant day, I appeal to all the citizens and jewellery community across the country to come forward, take the pledge, and donate blood for this noble cause. Together, let us honour our tradition of craftsmanship with an act of compassion that has the power to save countless lives.”
To participate, individuals must first register by clicking on the pledge link. Once registered, they can formally take the pledge anytime between 7:00 AM on 17th September and 7:00 AM on 18th September 2025 by entering their mobile number on the same link. This ensures every participant’s commitment is recorded and counted towards the nationwide movement. Individuals can also register and take the pledge on 17th September on the same link.
The Council’s aim is to unite thousands of people from the trade and the public in this noble cause, creating one of the largest collective pledges and blood donation initiatives ever. This symbolic yet impactful action will strengthen the legacy of Jeweller’s Day as not only a celebration of artisanship but also of compassion and humanity.
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