National News
Dassani Brothers Celebrate Legacy, Loyalty & Leadership at Udaan 2026
Dassani Brothers, a legacy name in the gems & jewellery industry, recently hosted its much-awaited internal employee event, Udaan 2026 — a celebration of its people, its journey, and its shared vision for the bold and dynamic future. Udaan 2026 represents Dassani’s ambition, progress and the courage to soar beyond limitations. It embodies the spirit of rising higher, embracing change, and moving towards a future full of promise and potential.
The event opened on a spiritual note with the chanting of the Navkar Mantra, setting a tone of gratitude and auspicious beginnings. The energy quickly lifted with a warm and engaging welcome session that featured lively introductions and team bonding.
One of the key highlights was an inspiring journey film that traced the evolution of Dassani Brothers over the years, spotlighting its growth, values, and enduring commitment to craftsmanship and culture.
The heart of the evening lay in honouring long-serving team members through a special three-tier recognition:
- Platinum League – 30+ years of dedicated service
- Diamond League – 15+ years of impactful contribution
- Gold League – 8+ years of loyalty and hard work
A proud moment for the organisation was the unveiling of formal designations for key team members, acknowledging their evolving roles and continued leadership across departments.
An insightful session on future-forward thinking in the jewellery sector was led by the Managing Director & CEO of the International Institute of Gemology (IIG), who is now formally associated as a Business Consultant with Dassani Brothers to share his industry expertise and strategic vision.
Adding a burst of joy to the evening, a laughter segment with a stand-up comedy performance brought the crowd together in shared smiles. This was followed by a heartwarming family tribute video, celebrating unity, culture, and the deep emotional bonds that power the Dassani Brothers’ ecosystem.
In his heartfelt closing remarks, Surendra Kumarji Dassani, Founder & Finance Head, shared “Our strength lies not just in the diamonds we craft but in the people who shape our story every day. Udaan 2026 is a celebration of that spirit — one of resilience, evolution, and shared success.”
In the closing note, the company expressed heartfelt gratitude to every member of the team and reaffirmed its people-first approach with initiatives such as health insurance benefits and leisure trips, reinforcing its commitment to overall employee wellbeing.
India’s appetite for borrowing against gold is reshaping the country’s credit landscape. Outstanding gold-backed loans have surged 128% from a year earlier, crossing Rs.4 lakh crore ($48 billion) for the first time, according to data from the Reserve Bank of India. As of Jan. 31, loans secured by gold jewellery stood at Rs.4,00,517 crore, marking one of the fastest expansions in retail credit in recent years.
The boom in gold loans has helped propel overall non-food bank credit growth to 14.4% year-on-year. Personal loans now account for 34.5% of total bank lending, outpacing other segments and underscoring a broader shift toward consumer-driven credit expansion
Gold loans alone contributed roughly 9% of incremental bank credit during the period. Between January 2024 and January 2026, outstanding gold-backed credit rose by nearly Rs.3.1 lakh crore—an increase of about 338% over two years—more than quadrupling the size of the portfolio.
Two factors are driving the surge. First, gold prices have climbed roughly 152% over the past two years, increasing the collateral value of household holdings. Second, regulatory guidance requiring banks to classify loans secured by gold explicitly as gold loans has sharpened reporting and accelerated balance-sheet growth in the segment.
The trend highlights a distinctive feature of India’s financial system: households’ vast stock of physical gold, long viewed primarily as a store of wealth, is increasingly being mobilized as collateral for formal credit.
While personal lending and credit to nonbank financial companies within the services sector continue to expand rapidly, industrial credit remains uneven. Loans to micro, small and medium enterprises are growing steadily, but borrowing by large corporations has stayed relatively muted.
Since March 21, 2025, banks have added Rs.21.8 lakh crore to their non-food loan books, translating into 12% growth for the financial year to date. Yet it is gold—rather than factories or infrastructure—that is emerging as one of the most dynamic engines of India’s current credit cycle.
#ViRosh Ki Shaadi: Rashmika Mandanna & Vijay Deverakonda Celebrate Love with Temple Gold & Timeless Tradition
Outstanding gold-backed loans surge by 128% from a year earlier
Indriya, Aditya Birla Jewellery, crosses 50 Stores Nationwide
IIBS-11: Navigating the ‘New Gold Rush’ in a fragmenting global economy
Oroarezzo 2026, with Italian Exhibition Group, Manufacturing Explores New Markets
#ViRosh Ki Shaadi: Rashmika Mandanna & Vijay Deverakonda Celebrate Love with Temple Gold & Timeless Tradition
-
National News4 days agoIIBS-11: Navigating the ‘New Gold Rush’ in a fragmenting global economy
-
International News4 days agoOroarezzo 2026, with Italian Exhibition Group, Manufacturing Explores New Markets
-
GlamBuzz1 hour ago#ViRosh Ki Shaadi: Rashmika Mandanna & Vijay Deverakonda Celebrate Love with Temple Gold & Timeless Tradition
-
International News4 days agoGemfields nets $53m in Bangkok ruby auction
JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.