New Premises
Daimanté Debuts in India at Pune with AI-Led, Sustainable Diamond Collections
Digital-First Luxury Brand Blends Artificial Intelligence, Lab-Grown Diamonds and Responsible Sourcing to Redefine Premium Retail
Daimanté has officially entered India’s luxury jewellery market, positioning itself at the intersection of artificial intelligence-driven design, sustainable sourcing and contemporary craftsmanship. The launch introduces a technology-enabled product line aimed at modern, eco-conscious consumers and forward-looking retail partners.
The brand’s creative process begins with AI-assisted concept development, generating design themes inspired by nature, geometry and cultural symbolism. These digitally created frameworks are then refined by skilled artisans, combining innovation with traditional craftsmanship to deliver distinctive, premium collections.
Sustainability remains central to the brand’s philosophy. Daimanté’s debut collections feature IGI-certified lab-grown diamonds set in 14–18K gold.
At DAIMANTÉ, all diamonds are laboratory-grown, paired with ethically sourced gold and eco-conscious packaging. Each piece is certified by IGI/SGL, carries BIS Hallmarking, and is backed by easy exchange and buyback assurances.


Its inaugural collection, “Talisman,” showcases symbolic motifs inspired by protection and transformation. All pieces are BIS-hallmarked and supported by easy exchange and buy-back policies, strengthening consumer confidence and retail viability.
Currently operating on a digital-first, direct-to-consumer model with nationwide reach, Daimanté plans to expand into brick-and-mortar retail, beginning with a flagship store in Pune. The phased offline rollout is expected to open partnership opportunities for retailers through shop-in-shop formats and regional collaborations.
The brand’s entry reflects a broader shift in India’s premium jewellery segment toward technology-integrated design and ethically sourced materials, offering retailers access to a new generation of sustainability-focused luxury buyers.
New Premises
BlueStone-Backed Ethera Accelerates Expansion With Four New Metro Stores Across India
Lab-Grown Diamond Jewellery Brand Strengthens Presence In Bengaluru, New Delhi, and Gurugram, Taking Store Count To Nine
BlueStone-backed lab-grown diamond jewellery brand Ethera is accelerating its retail expansion with the launch of four new metro stores across India. The brand has opened two outlets in Bengaluru—located in Indiranagar and Electronic City—along with a new store at DLF Midtown, New Delhi, and is set to soon launch in Elan Miracle Mall, Gurugram.
With these additions, Ethera’s total brick-and-mortar presence rises to nine stores, marking a significant milestone within just a year of its first retail launch in June 2025. The expansion underscores the brand’s focus on metro markets, where demand for modern, design-led jewellery and self-expression continues to grow.
Speaking on the expansion, Sharad Arora, Co-founder, Ethera, said:

“Everything we’re building at Ethera starts with a deep understanding of the customer, category, and long-term opportunity, shaping a brand rooted in strong design, transparent values, and a seamless omnichannel experience. Metro markets, with their affinity for modern jewellery and self-expression, are a natural fit for our expansion. Since launching our first store in June 2025, we’ve scaled to nine locations in under a year, reflecting strong demand and a clear shift towards more conscious, considered luxury.”
Founded in 2024 by entrepreneurs Nitesh Jain and Sharad Arora, Ethera primarily targets first-time fine jewellery buyers seeking contemporary aesthetics. The brand introduces over 200 new designs every month, leveraging a strong omnichannel strategy to reach consumers.

Its collections feature IGI-certified lab-grown diamonds set in BIS-hallmarked gold, aligning with the evolving preference for sustainable and transparent luxury. With a growing footprint in high-footfall retail hubs across cities like Noida and Ghaziabad, Ethera is steadily positioning itself as a key player in India’s direct-to-consumer jewellery landscape.
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