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Curtain Raiser of MDJ “Couple No 1” Season 4 with a Grand Prize Trip to Bali

The event aims to honor enduring love and the joy of partnership, extending an invitation to couples to showcase their unique and captivating couple photos.

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Mahabir Danwar Jewellers is excited to announce the launch of their highly anticipated event, “Couple No 1 (Season 4),” designed to celebrate and rekindle the romance of married couples.

The Curtain Raiser for this event, was held today at Mahabir Danwar Jewellers, Park Street outlet in Kolkata, was graced by a distinguished panel including Richa SharmaActress; Amrita Chattopadhyay, ActressNaina More, Celebrity Motivational Speaker; Renu SoniJewellery Designer of Mahabir Danwar Jewellers and was also attended by: Mr. Arvind SoniDirector, Mahabir Danwar JewellersMr. Sandeep SoniDirector, Mahabir Danwar Jewellers & Mr. Amit SoniDirector, Mahabir Danwar Jewellers.

Speaking to the media, Vijay Soni, Director of Mahabir Danwar Jewellers, said, “Couple No 1’ has always been about celebrating the bond of love and companionship, and with Season 4, we’re thrilled to take it a notch higher. This platform is more than a contest – it’s a celebration of enduring relationships, shared dreams, and beautiful journeys. The overwhelming response and participation over the years have inspired us to keep innovating and expanding the scope of the event. With a dream trip to Bali as the grand prize, we’re excited to make this season truly unforgettable.”

On this Occasion, Richa Sharma, Actress, said, “It’s truly heartwarming to see an initiative like ‘Couple No 1’ by Mahabir Danwar Jewellers that celebrates love, togetherness, and the essence of marriage in such a unique way. I’m delighted to be part of this beautiful journey that brings couples closer and lets them relive their romance.”

On this Occasion, Amrita Chattopadhyay, Actress, said, “Couple No 1’ is a beautiful celebration of timeless love and personal expression. Mahabir Danwar Jewellers has created a platform that not only honors relationships but also adds sparkle to them – both literally and emotionally.”

Speaking to the media, Naina More, Celebrity Motivational Speaker, said, “In a world where we often forget to pause and appreciate our partners, ‘Couple No 1’ by Mahabir Danwar Jewellers is a powerful reminder to celebrate love, respect, and connection. It’s inspiring to see couples stepping forward to share their stories and moments. Initiatives like this help strengthen the foundation of relationships and spread positivity in society.”

The “Couple No 1” contest invites married couples to submit their most captivating couple photos. A meticulous selection process will identify the most deserving couples, who will receive a discount coupon and a chance to visit the MDJ Showroom. The grand prize includes a trip to Bali.

The Grand Finale is scheduled to take place on September 13th at Fairfield by Marriott, Kolkata

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National News

Outstanding gold-backed loans  surge by  128% from a year earlier

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India’s appetite for borrowing against gold is reshaping the country’s credit landscape. Outstanding gold-backed loans have surged 128% from a year earlier, crossing Rs.4 lakh crore ($48 billion) for the first time, according to data from the Reserve Bank of India. As of Jan. 31, loans secured by gold jewellery stood at Rs.4,00,517 crore, marking one of the fastest expansions in retail credit in recent years.

The boom in gold loans has helped propel overall non-food bank credit growth to 14.4% year-on-year. Personal loans now account for 34.5% of total bank lending, outpacing other segments and underscoring a broader shift toward consumer-driven credit expansion

Gold loans alone contributed roughly 9% of incremental bank credit during the period. Between January 2024 and January 2026, outstanding gold-backed credit rose by nearly Rs.3.1 lakh crore—an increase of about 338% over two years—more than quadrupling the size of the portfolio.

Two factors are driving the surge. First, gold prices have climbed roughly 152% over the past two years, increasing the collateral value of household holdings. Second, regulatory guidance requiring banks to classify loans secured by gold explicitly as gold loans has sharpened reporting and accelerated balance-sheet growth in the segment.

The trend highlights a distinctive feature of India’s financial system: households’ vast stock of physical gold, long viewed primarily as a store of wealth, is increasingly being mobilized as collateral for formal credit.

While personal lending and credit to nonbank financial companies within the services sector continue to expand rapidly, industrial credit remains uneven. Loans to micro, small and medium enterprises are growing steadily, but borrowing by large corporations has stayed relatively muted.

Since March 21, 2025, banks have added Rs.21.8 lakh crore to their non-food loan books, translating into 12% growth for the financial year to date. Yet it is gold—rather than factories or infrastructure—that is emerging as one of the most dynamic engines of India’s current credit cycle.

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