National News
CBIC Introduces Streamlined Procedure for Personal Carriage of Gems & Jewellery via Jaipur Airport and ACC
New digital process for imports and exports through personal carriage takes effect from July 14, 2025, easing travel for jewellers and exporters
The Central Board of Indirect Taxes and Customs (CBIC) has officially implemented a new procedure for the import and export of gems and jewellery through personal carriage at Jaipur’s Air Cargo Complex (ACC) and Jaipur International Airport. Effective from July 14, 2025, the initiative follows CBIC Circular No. 09/2025-Customs and aligns with advisories from the Directorate General of Systems to simplify and digitise high-value consignments carried by passengers.
Simplified Import Process
Under the revised system, individuals importing gems and jewellery through personal carriage must pre-file a Bill of Entry (BE) at ACC, Jaipur, using a new importer category labelled “H”. The BE must include detailed passenger and travel information such as e-ticket, PNR, flight and passport numbers, along with the Importer Exporter Code (IEC) and Authorised Dealer (AD) code.
Supporting documents—including a hand carriage authorisation letter (HAC001), detention receipt (HAC002), and product photographs—must be uploaded via the integrated customs portal. Re-imports must be accompanied by certification from the Gem & Jewellery Export Promotion Council (GJEPC).
On arrival, passengers must declare the goods at the Red Channel Counter at Jaipur International Airport. Customs will seal the consignment and issue a Detention Receipt, which will be used to initiate clearance at ACC. Goods submitted before noon will be processed the same day, wherever feasible.
Enhanced Export Procedure
Exporters can now electronically file Shipping Bills a minimum of 24 hours prior to departure. These must be clearly flagged for “Personal Carriage” and include specific passenger details. Coloured photographs of the goods are mandatory, and physical carting must be completed at ACC a working day before the flight.
Once customs examines the goods and grants the Let Export Order (LEO), consignments are sealed and moved to the airport warehouse for temporary detention. If the goods are not exported, exporters must notify customs and request a “Back to Town” (BTT) clearance, which involves a full examination and may result in penalties, depending on the case.
Why It Matters
This procedural overhaul aims to eliminate longstanding logistical challenges faced by jewellery exporters, designers, and traders who travel internationally with samples or inventory. The new system provides a transparent, digital framework to support smoother trade movements and improved compliance.
Implementation and Support
Any concerns regarding the new process can be addressed to the Additional Commissioner of Customs (Prev.), Jodhpur, stationed at the Jaipur headquarters. This latest directive overrides all previous inconsistent instructions.
National News
Bhima Gold Unveils Ashtalakshmi Coin Collection for Akshaya Tritiya, Blending Devotion with Exquisite Design
A culturally rooted, insight-led launch that reimagines festive gold buying through storytelling, symbolism, and spiritual relevance.
In a move that blends cultural storytelling with product innovation, Bhima Gold has unveiled its Ashtalakshmi Coin Collection for Akshaya Tritiya – positioning gold not just as a purchase, but as a deeply symbolic expression of prosperity, faith, and intent.
Timed with one of India’s most significant gold-buying occasions, Akshaya Tritiya, the launch reflects a deeper cultural shift in consumer behaviour. While the festival continues to drive strong purchase intent, there is a growing preference for meaningful, purpose-led buying experiences over purely transactional consumption.
Aligned with this evolving mindset, the Ashtalakshmi coin collection has been thoughtfully conceptualised to blend tradition with deeper symbolism. Inspired by the eight sacred forms of Goddess Lakshmi, each coin represents a distinct dimension of prosperity—from wealth and nourishment to courage, knowledge, and continuity.
By bringing together Adi Lakshmi, Dhana Lakshmi, Dhanya Lakshmi, Gaja Lakshmi, Santana Lakshmi, Veera Lakshmi, Vijaya Lakshmi and Vidya Lakshmi, the collection reframes gold coins from being a generic festive purchase to a story-driven, culturally immersive product experience – one that resonates across generations and belief systems.
This launch also aligns with Bhima Gold’s larger centenary narrative of “Together Purever,” which focuses on legacy, shared traditions, and evolving consumer meaning. The collection becomes an extension of that philosophy – reinforcing how heritage brands are reinterpreting tradition for a more aware and emotionally driven consumer.
Customers can pre-book their favourite jewellery by paying just 10% in advance & get their jewellery on Akshaya Tritiya at the lowest rate, which gives customers more flexibility and helps them plan their purchases with greater confidence, especially at a time when gold prices are high.
Akshaya Tritiya has traditionally been associated with intention, belief, and the aspiration for prosperity, extending beyond a purely transactional act of buying gold. The Ashtalakshmi Coin Collection has been conceptualised to reflect this deeper cultural and spiritual significance, with each coin designed to carry a distinct meaning and sense of purpose. The initiative also aligns with evolving consumer preferences, where there is a noticeable shift towards jewellery that offers emotional, cultural, and spiritual resonance in addition to intrinsic value.
With gold prices near record highs and consumer sentiment becoming more considered, Bhima’s Ashtalakshmi Coin Collection signals a broader shift in the category — from price-led promotions to meaning-led engagement, where design, storytelling, and cultural relevance drive both differentiation and demand.
As legacy brands navigate a new era of conscious consumption, Bhima Gold’s latest offering highlights how tradition can be reimagined as experience, making gold buying not just an act of investment, but an expression of identity and belief.
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