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Consumers  seeking jewellery that blends tradition with modernity, self-expression, and craftsmanship

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The festive season in India is a critical period for the jewellery industry, driven by cultural traditions, gifting rituals, and consumer sentiment. Diwali, followed by the wedding season, inspires purchases that are both emotional and investment-oriented. Despite high gold prices, consumer confidence is on the rise, with buyers seeking jewellery that blends tradition with modernity, self-expression, and craftsmanship. Across the spectrum—from gold and platinum to diamonds, both natural and lab-grown—retailers report strong demand for designs that are meaningful, versatile, and contemporary, reflecting evolving tastes across generations. The following quotes capture the perspectives of leading industry figures on this year’s festive trends.

Consumer Trends and Jewellery Preferences

Suvankar Sen, MD & CEO – Senco Gold & Diamonds
“Consumers are ringing in Diwali celebrations with meaningful and versatile gold jewellery. Younger buyers are opting for diamond jewellery designs that are lightweight and contemporary but with a touch of traditional elements. Emotional purchases and festive cheer continue to drive gold, diamonds and platinum purchases this season. At Senco Gold & Diamonds, consumers can choose from a range of popular, festive collections including our ‘Elements of Nature’ range and Aham – a specially curated collection for men.”

“Senco’s offerings cater to a wide range of price points — from Rs.25,000–Rs.50,000 for young diamond buyers, Rs.50,000–Rs.5 lakh for festive and occasion wear, and Rs.5 lakh–Rs.20 lakh for wedding jewellery.”

Lisa Mukhedkar, Founder & CEO – Aukera
“This festive season, jewellery continues to be a key choice for gifting and self-expression, with consumers drawn to pieces that are meaningful and unique. At Aukera, we see a growing preference for grown diamonds, especially our signature Infinity Diamond^TM — meticulously co-created with Dr Jai Madaan, based on ashta lakshmi, to attract prosperity and abundance.

Buyers are increasingly valuing both the brilliance and the story behind their jewellery, making thoughtful gifting more important than ever. With optimism and celebration in the air, we anticipate a strong festive season, driven by consumers seeking designs that capture joy, personal milestones, and lasting memories.”

Anurag Lunia, COO – Solitario Diamonds
“This festive season, we’re witnessing a strong surge in consumer confidence and intent to purchase since we have kicked off our vermeil campaign. Jewellery has always been an emotional investment in India, and this year, the sentiment is driven by self-expression and conscious luxury. Customers are leaning towards designs that reflect individuality and value, rather than just occasion-led purchases. At Solitario, our lab-grown diamond collections are seeing exceptional traction, especially as consumers appreciate the blend of authenticity, innovation, and responsible brilliance that defines the modern festive spirit.”

Subhasis Roy, Director – Radha Gobindo Roy Grandson Jewellers
“This Festive season, we are quite positive about jewellery sales. The market sentiment is improving, and customers are showing more confidence in buying gold and diamond jewellery. In Cuttack and nearby areas, we are seeing good demand for bridal collections as well as lightweight daily wear pieces. People still consider gold a safe and auspicious investment, especially during the festive period. Customers are also looking for fresh designs. Overall, we expect a healthy growth this season with higher footfall and a strong festive mood.”

Hetal Vakil Valia, Jewellery Consultant & Industry Expert
“This festive season promises renewed sparkle for India’s jewellery market. With gold prices steadying and optimism returning, buyers are making thoughtful choices rooted in both emotion and value. I see a clear shift towards meaningful luxury—lightweight gold, bespoke craftsmanship, and lab-grown diamonds that reflect individuality. Consumers today want jewellery that celebrates who they are while holding lasting worth. It’s a season of mindful celebration, where every piece purchased is as much a statement of sentiment as it is of investment.”

Rupesh Jain, Co-Founder – Lucira
“This festive season, consumer sentiment is distinctly upbeat, people want to celebrate but with meaning. Shoppers are embracing lab-grown diamonds for their blend of purpose, personal significance and timeless design. While weddings and festivals still drive nearly two-thirds of India’s jewellery demand, at Lucira we’re consciously building balance.

Everyday wear, gifting, and self-purchase pieces are helping smoothen sales year-round. We expect a 40% uplift this festive period, led by lighter, versatile designs and solitaire-led statements. To meet this surge, we’ve scaled inventory, expanded touchpoints and are running campaigns across digital screens, hoardings, lift posters, pamphlets, and in-store events.”

Ramesh Kalyanaraman, Executive Director – Kalyan Jewellers
“Gold continues to be valued both as a long-term investment and as part of our traditions. With Diwali followed by the wedding season, purchases are occasion-driven rather than discretionary. Customers naturally plan within their budgets, but they continue to invest in jewellery for these key moments. The ongoing quarter has started off well, and we are encouraged by robust footfalls across all our major markets.

We are upbeat about the festive season, supported by healthy pre-bookings, fresh collections, campaigns, and the launch of 15 more Kalyan showrooms before Diwali. Overall, demand remains strong, and 22K and 18K jewellery continues to be the preferred choice for most customers.”

Dr. Joy Alukkas, Chairman – Joyalukkas Group
“The festive season in India has always been a celebration of love, prosperity and tradition. This year, we are witnessing an exceptionally positive consumer sentiment, with families eager to celebrate together and invest in timeless precious jewellery pieces that hold both, emotional and financial value. At Joyalukkas, we are delighted to make these moments even more meaningful with a flat 50% off on making charges across all our jewellery and also give customers our popular old gold exchange offer.

joy allukas

We believe these offers will not only inspire festive shopping and celebration, but also strengthen the deep cultural connection people share with gold during this auspicious time.”

Jignesh Mehta, Founder & MD – Divine Solitaires
“This Diwali season has been very promising for the jewellery industry, with strong festive sentiment and rising consumer confidence. Despite high gold prices, customers continue to purchase, believing it’s the right time to purchase. Interestingly, diamond jewellery has gained even more attention, as diamond prices have remained steady and, in some cases, slightly corrective. Consumers who once planned to buy gold are now turning towards diamonds, finding them more value-driven and aspirational.

The spending power is clearly increasing, and we’re witnessing remarkable growth from Tier 2 and Tier 3 cities. Our unique product, the Diamond Coin, has also received an exceptional response this festive season, reflecting the growing trust and preference for diamond jewellery among modern buyers.”

Dr. Chetan Kumar Mehta, President, Jewellery Division – IBJA; CMD – Laxmi Diamonds, Bengaluru
“This festive season, India’s jewellery story shines brighter than ever! Despite higher gold prices, the sparkle of consumer confidence is unmistakable. From timeless gold to radiant diamonds, chic platinum to versatile silver — every metal is finding its moment. Buyers are celebrating meaning, craftsmanship, and emotion, choosing jewellery that blends tradition with individuality.

Lightweight, design-forward, and investment-worthy pieces are ruling wishlists across metros and heartlands alike. Retailers, armed with fresh collections and festive campaigns, are ready to meet this wave of joy.”

Eshwar Surana, Managing Director – Raj Diamonds
“Buyers continue to value natural diamonds for their rarity, prosperity and heritage. Rising disposable incomes, the growing influence of GenZ and millennials, and a preference for meaningful investments are driving this demand. The overlap of festivals and the wedding season further amplifies diamond sales. With gold prices at record highs, demand for natural diamond-studded jewellery, crafted with minimal gold, has surged.

The bridal market, once dominated by gold, is seeing a strong shift toward natural diamonds that lab-grown or other gemstones can’t replicate. Consumers are also embracing 18-karat closed settings and 14-karat contemporary jewellery, reflecting modern tastes. Interestingly, diamond jewellery is gaining popularity among men, with collar cuffs, brooches, and zipper necklaces leading the trend.”

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JB Insights

Gold, silver retreat as volatility overrides dovish signals

By Gnanasekar Thiagarajan

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Gold and silver ended lower on the week despite sharp intraday rebounds, with price action reflecting continued volatility and fragile positioning rather than a sustained recovery. In the absence of a definitive macro catalyst, a broad-based decline across equities and cryptocurrencies prompted investors to raise liquidity, briefly dragging gold below the key $5,000 per ounce threshold. Non-yielding assets came under pressure as earlier stronger-than-expected US employment data pushed expectations for the first Federal Reserve rate cut further into midyear, reducing the appeal of bullion. Sentiment shifted, however, after inflation data showed annual CPI slowing to 2.4% and core inflation easing to 2.5%, reviving dovish expectations. The softer inflation print weighed on Treasury yields and pressured the dollar, allowing gold to recover toward the $4,990 region. Silver experienced similar turbulence, sliding sharply during the liquidation phase before rebounding above $76 per ounce, though it remained on track for another weekly decline.

Gnanasekar Thiagarajan

Introduction:

Gold finished the period under pressure despite sharp rebounds, with price action dominated by cross-asset volatility and shifting rate expectations. After initially recovering more than 2% on softer-than-expected US inflation, bullion briefly pushed back toward the $5,000–$5,020 region as annual CPI slowed to 2.4% and core inflation eased to 2.5%, reinforcing expectations of multiple Federal Reserve rate cuts this year. Lower yields and a softer dollar provided near-term relief, reviving the structural appeal of non-yielding assets.

However, gains proved fragile as the dollar rebounded and gold slipped back below $5,020, underscoring hesitation around the psychological $5,000 threshold. Earlier strength in US labor data had already delayed expectations for the first rate cut toward midyear, capping upside momentum. Markets now await further guidance from FOMC minutes, GDP data and the core PCE print, while geopolitical developments — including renewed US-Iran nuclear talks and broader Middle East tensions — continue to shape safe-haven flows.

Silver tracked gold’s volatility but continued to underperform structurally, remaining in a corrective phase after January’s extreme surge. The metal rebounded nearly 3% on softer inflation data and firmer rate-cut expectations, briefly moving back above $76 per ounce, but gains faded as liquidity stayed thin amid China holidays and broader risk sentiment remained fragile. Heavy speculative positioning left silver exposed to sharp reversals, and prices are still far below late-January highs above $120 after the collapse toward the mid-$60s. While lower yields and debasement concerns offer underlying support, near-term trade points to consolidation rather than a swift return to the prior rally.

Gold and Silver:

Gold fell below $5,020 per ounce on Monday after rising more than 2% in the previous session, following weaker-than-expected US CPI data. The soft inflation print reinforced expectations for Federal Reserve rate cuts this year, with markets now pricing in slightly more than two reductions. Investors are awaiting the release of FOMC meeting minutes, the US GDP advance estimate, and PCE inflation data for further clues on the timing of the next rate cut. On the geopolitical front, traders are monitoring nuclear talks between the US and Iran, as well as US-led negotiations aimed at ending the war in Ukraine, both scheduled to resume on Tuesday. Developments in these areas could influence risk sentiment and safe-haven demand. Despite recent volatility, the precious metal remained supported by ongoing geopolitical uncertainty, strong central bank buying, and investor flight from sovereign bonds and currencies.

Silver March

Silver fell more than 1% toward $76 per ounce on Monday, reversing gains from the previous session, although trading volumes were subdued due to market holidays in the US, China and other countries. On Friday, the metal had jumped nearly 3% after soft US inflation data reinforced expectations that the Federal Reserve will cut interest rates later this year. Markets are currently pricing in a Fed rate cut in July, with a strong probability of a move in June. Investors now turn to the latest Fed minutes and the Fed-preferred core PCE price index report for further guidance on the US monetary outlook.

Meanwhile, mainland China’s markets are closed this week for the Lunar New Year holiday. Chinese traders had driven a speculative surge in precious metals in recent weeks, prompting authorities to curb market risks through various measures. Silver peaked above $120 an ounce in late January before falling to around $64 earlier this month as sentiment reversed.

Gold April

Technical View: $4996. Weekly chart shows a strong underlying uptrend with price holding well above the short-term moving averages and momentum expanding positively. The recent pullback appears corrective, with support seen near $4886/4878; holding above this zone keeps the broader structure intact for a move towards $5460. A decisive break below $4765 will be the first sign of deeper corrective pressure.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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