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Clothing and jewellery top list of gifts US  shoppers have purchased in Christmas season

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Every year, the Saturday just before Christmas turns into a shopping frenzy called Super Saturday. This year, it falls five days before December 25, and experts predict it will be bigger than ever. According to the National Retail Federation (NRF), about 158.9 million Americans plan to shop on this day. That’s 1.7 million more shoppers than in 2024 and even beats the old record of 158.5 million from 2022. The NRF learned this from a survey they did with Prosper Insights & Analytics, asking thousands of people about their holiday plans.

What are people buying? Clothing, accessories, and jewelry top the list—48% of shoppers picked these so far. Toys came next at 30%, and gift cards at 27%. The fun doesn’t stop on Christmas Day either. About 70% of people said they’ll keep shopping the week after to snag sales, use gift cards, or handle returns. The NRF surveyed 8,005 adults from December 1 to 10 to get these insights. They also predict total holiday sales from November to December will jump 3.7% to 4.2% this year, topping $1 trillion.

Super Saturday is special for shoppers and stores because it’s the perfect time to grab last-minute gifts. Katherine Cullen, who studies shopping trends for the NRF, says it’s prime time for holiday buys. In the survey, 45% of people planning to shop said they’ll do it both online and in stores. Another 29% will only go to physical shops, while 26% stick to online shopping. By early December, most people had finished about half their holiday shopping. Those still shopping said they were deciding on gifts, busy with money matters, or waiting for ideas from family and friends. Overall, shoppers plan to finish up online (46%), at department stores (33%), or discount stores (26%).

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All That Glitters: The Jewellery Moments Everyone Talked About at the 2026 Golden Globes

From archival diamonds to playful brooches, Hollywood’s biggest night sparkled with fearless jewellery statements

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The 2026 Golden Globes didn’t just celebrate cinematic brilliance—it redefined red-carpet glamour. Set against a newly designed red carpet at the Beverly Hills Hotel, the evening shimmered beneath four magnificent Swarovski crystal chandeliers, casting a radiant glow on Hollywood’s finest. But the true spectacle lay in the extraordinary jewellery moments that unfolded as stars stepped into the spotlight.

Teyana Taylor delivered one of the night’s most talked-about looks, pairing her Best Supporting Actress win for One Battle After Another with striking 1940s Tiffany & Co. earrings. The archival diamonds perfectly offset the playful audacity of her custom Schiaparelli gown, proving once again that classic jewels and modern fashion can collide spectacularly.

Zoë Kravitz championed the romantic return of the hair pin, wearing a bespoke creation by Jessica McCormack that felt both intimate and effortlessly chic. Meanwhile, Charli xcx leaned fully into Old Hollywood glamour, completing her custom Saint Laurent ensemble with cascading De Beers diamond strands that echoed timeless screen sirens.

Men’s jewellery continued its powerful rise on the Golden Globes carpet. Colman Domingo stood out with an elegant suite of Boucheron diamonds, styled as ivy-like tendrils flowing over his custom black Valentino tuxedo—an artful blend of couture and craftsmanship. Paul Mescal reaffirmed his love for refined accessories with a Cartier tie pin, while Connor Storrie brought playful elegance with Tiffany & Co.’s iconic Bird on a Rock brooch.

One of the most imaginative jewellery moments belonged to Wicked director Jon M. Chu, who wore two beaded figurative brooches depicting his co-stars and fellow nominees Ariana Grande and Cynthia Erivo. Designed by Italy-based embroidery artist Nerd Bead—discovered by Chu on Instagram—the pieces added personality, storytelling and warmth to the red carpet.

Elsewhere, Emily Blunt sparkled in Tiffany & Co., Priyanka Chopra Jonas turned heads in Bulgari, Hailee Steinfeld chose the architectural elegance of Repossi, Claire Danes glowed in Pomellato, Natasha Lyonne dazzled in Chopard, Jennifer Lawrence opted for Swarovski, and Timothée Chalamet continued his refined jewellery streak with Cartier.

At the 2026 Golden Globes, jewellery wasn’t merely an accessory—it was a statement of individuality, creativity and evolving red-carpet expression. From archival diamonds to bold brooches, the night served as a brilliant reminder that fine jewellery remains one of Hollywood’s most powerful storytelling tools

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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