Every year, the Saturday just before Christmas turns into a shopping frenzy called Super Saturday. This year, it falls five days before December 25, and experts predict it will be bigger than ever. According to the National Retail Federation (NRF), about 158.9 million Americans plan to shop on this day. That’s 1.7 million more shoppers than in 2024 and even beats the old record of 158.5 million from 2022. The NRF learned this from a survey they did with Prosper Insights & Analytics, asking thousands of people about their holiday plans.

What are people buying? Clothing, accessories, and jewelry top the list—48% of shoppers picked these so far. Toys came next at 30%, and gift cards at 27%. The fun doesn’t stop on Christmas Day either. About 70% of people said they’ll keep shopping the week after to snag sales, use gift cards, or handle returns. The NRF surveyed 8,005 adults from December 1 to 10 to get these insights. They also predict total holiday sales from November to December will jump 3.7% to 4.2% this year, topping $1 trillion.

Super Saturday is special for shoppers and stores because it’s the perfect time to grab last-minute gifts. Katherine Cullen, who studies shopping trends for the NRF, says it’s prime time for holiday buys. In the survey, 45% of people planning to shop said they’ll do it both online and in stores. Another 29% will only go to physical shops, while 26% stick to online shopping. By early December, most people had finished about half their holiday shopping. Those still shopping said they were deciding on gifts, busy with money matters, or waiting for ideas from family and friends. Overall, shoppers plan to finish up online (46%), at department stores (33%), or discount stores (26%).