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CIBJO Report Examines AI’s Expanding Role in the Jewellery Industry Ahead of Paris Congress

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As the countdown begins to the 2025 CIBJO Congress set to open in Paris on October 27, the World Jewellery Confederation (CIBJO) has released its tenth and final Pre-Congress Special Report, this one from the Technology Committee chaired by Stéphane Fischler.

The report provides a timely exploration of artificial intelligence (AI) and its growing impact on the global jewellery sector — assessing both its transformative opportunities and the ethical, creative, and operational challenges it brings.

“AI is neither inherently good nor bad; its success depends on how it is used,” said Fischler. “Those who integrate AI strategically and ethically will enhance productivity while keeping human judgment at the centre.”

Acknowledging the industry’s long-standing traditions of craftsmanship and heritage, the report urges stakeholders to adopt a mindset of experimentation and innovation. Fischler noted that embracing AI requires “calculated risk-taking”, encouraging companies to create ‘safe-to-fail’ environments where creative solutions can be tested and debated.

At the same time, the report warns against over-automation, emphasizing that the luxury jewellery market thrives on human stories and artisanal skill.

“AI should complement, not replace, the creativity that defines fine jewellery,” Fischler remarked.

Contributors to the report include Elle Hill (Hill & Co.), Mahiar Borhanjoo (De Beers Group), Thomas Baillod (BA111OD), David Block (Sarine Technologies), Daniel Nyfeler (Gübelin), and Emmanuel Piat (Maison Piat) — representing a cross-section of global expertise at the intersection of technology and jewellery.

The report sets the stage for dynamic discussions at the CIBJO Congress 2025, where leaders from across the world will gather to explore how AI, sustainability, and innovation are redefining the future of the jewellery trade.

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Van Cleef & Arpels Gives Its Iconic Alhambra a Pink Enamel Makeover

The Maison Introduces Five New Alhambra Creations Featuring Translucent Pink Enamel and Yellow Gold

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Van Cleef & Arpels has unveiled a vibrant new chapter for its iconic Alhambra collection, introducing translucent pink enamel to the signature four-leaf clover motif for the first time. The new creations combine the Maison’s emblem of luck with yellow gold, bringing a fresh, contemporary expression to the enduring design.

The new five-piece selection comprises a Vintage Alhambra pendant, five-motif bracelet, 10-motif necklace, 20-motif long necklace and Magic Alhambra two-motif earrings. The earrings additionally feature guilloché yellow gold, adding texture and contrast to the pink enamel.

The distinctive pink is the result of several years of research at Van Cleef & Arpels’ enamel workshops. Inspired by the historic 17th-century “gold-ruby” technique, the colour is created using fine particles of gold rather than traditional pigments. Carefully controlled particle size, shape and concentration produce the desired translucent hue.

Adding to its visual depth, the enamel contains tiny bubbles, giving each Alhambra motif a distinctive character while creating subtle variations as the surface catches and reflects light. The motifs are framed by the Maison’s signature gold beaded contours, further enhancing the interplay between the pink enamel and yellow gold.

Since its debut in 1968, Alhambra has continually evolved through different stones, materials and colours while retaining its instantly recognisable four-leaf clover silhouette. The introduction of enamel marks another significant step in that evolution, bringing together heritage craftsmanship, technical innovation and contemporary colour.

With its new pink interpretation, Van Cleef & Arpels continues to reinvent one of jewellery’s most recognisable motifs, demonstrating how traditional savoir-faire can give a familiar icon an entirely new expression.

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