As Odisha prepares to welcome the festive season, from Nuakhai and Ganesh Puja to Durga Puja, Lakshmi Puja and Diwali, Senco Gold & Diamonds marked the beginning of the celebrations with the grand launch of its flagship Janpath store in Bhubaneswar, inaugurated by actor Rakul Preet Singh. The occasion brought together festive glamour, timeless craftsmanship and contemporary design, offering customers an early glimpse into the season’s most coveted jewellery trends, from statement natural diamond creations for weddings and celebrations to lightweight gold designs for festive dressing, gifting and everyday elegance.

Located opposite Rama Devi Women’s College in Saheed Nagar, the approximately 6,500 sq. ft. flagship store has been designed as an immersive jewellery destination, bringing together Senco’s extensive portfolio across gold, diamonds, platinum under one roof. Reflecting the evolving aspirations of customers in Odisha, the showroom showcases everything from heirloom-worthy bridal jewellery and statement occasion wear to versatile contemporary pieces that seamlessly transition from festive celebrations to everyday life.

The grand launch celebrations began with a red-carpet welcome for Rakul Preet Singh, (alongside Suvankar Sen, MD & CEO, Senco Gold & Diamonds,) who was greeted by enthusiastic customers and fans as she arrived at the venue. The actor interacted with attendees during a special stage engagement outside the store before officially inaugurating the showroom and joining the festivities inside.

Adding to the celebrations, Rakul presented 1-gram gold pendants to ten lucky draw winners who had shopped at the Bhubaneswar store over the past month, making the occasion even more memorable for Senco customers.

Speaking on the occasion, Suvankar Sen, MD & CEO, Senco Gold & Diamonds, said:

“The launch of our Janpath store marks an important milestone in our journey in Odisha, a market that has always shared a special relationship with Senco. As we enter the festive season, we are delighted to offer customers in Bhubaneswar a destination that brings together exceptional craftsmanship, thoughtful design and an extensive range of jewellery for every celebration and milestone. We are equally delighted to welcome Rakul Preet Singh as we begin this exciting new chapter.”

Speaking about the occasion, Joita Sen, Director and Head of Marketing and Design, Senco Gold & Diamonds, said:

“The festive season is one of the most meaningful periods for jewellery, as customers celebrate traditions, family moments and new beginnings. Our Janpath store reflects the evolving aspirations of customers in Odisha, offering designs that move effortlessly between everyday elegance and significant celebrations. We are delighted to mark this grand launch alongside Rakul Preet Singh and our customers in Bhubaneswar.”

The Janpath store showcases an extensive range of handcrafted jewellery across gold, diamonds and platinum. Customers can explore everything from elaborate bridal jewellery and statement diamond creations to lightweight everyday designs from Everlite, alongside contemporary collections that cater to evolving lifestyles and occasions. With thoughtfully designed spaces and personalised customer service, the store offers an elevated retail experience for customers looking for everything from festive purchases and gifting to wedding shopping and milestone celebrations.