BrandBuzz
Choose a special Divine Solitaires diamond to celebrate your unique love story this Valentine’s Day
Every love story is unique — it has its own language and forms of expression! So, it’s but natural that as an ode to your one-in-forever soulmate, you gift them the rarest and most precious natural diamond jewellery from Divine Solitaires this Valentine’s Day
Each of Divine Solitaire’s round, brilliant diamonds are so perfectly cut, you can see the distinguishing 8Hearts & 8Arrows pattern that proves their extraordinary brilliance, fire and sparkle. Only stones with the best cuts reflect the maximum light, appearing brighter than a poorly-cut diamond.
These gems are more than just jewellery—they are an eternal expression of love, so make this Valentine’s Day unforgettable with a diamond that tells your love story to the world!
Radiant Rings
These solitaire rings expertly crafted in 18kt gold reflect elegance and charm making them the perfect gift to woo your loved one with! Stylishly combining classic appeal with contemporary style in their intricate designs and shapes and celebrating glittering solitaires at the centre, these rings will seal your love forever.
Princess – Cut Pendants
These stunning 18k-gold plated solitaire pendants, spell sophistication! With their delicate and contemporary designs, they make excellent gifts for the modern woman who loves to carry a little sparkle on her to work every day.
Bejeweled Earrings
This Valentine’s Day, treat your partner to a pair of magnificent diamond solitaire earrings crafted in 18kt gold and watch your love story walk into its next big milestone! These earrings are designed for both office use and special occasions, featuring versatile and contemporary styles.
BrandBuzz
Kalyan Jewellers Unveils Akshaya Thanga Maligai (ATM) As Its First Regional Brand; Sivakarthikeyan Named Brand Ambassador
First Showroom To Open At Panagal Park, T Nagar, Chennai On August 21; Company To Scale To 5 Stores In The State This Year.
Kalyan Jewellers India Limited (NSE: KALYANKJIL, BSE: 543278) today unveiled the name, identity and go-to-market plan for its regional jewellery brand – Akshaya Thanga Maligai (ATM) – with Tamil Nadu as its market. The company had flagged its intent to enter the regional/mass jewellery segment as a distinct growth engine, alongside Kalyan and Candere, in earlier conversations; today’s announcement is the first time the brand’s name, positioning and launch market have been made public.
ATM will open its first showroom at Panagal Park, T Nagar, Chennai’s most prominent jewellery retail catchment, on August 21, 2026. A teaser campaign has already begun in the market, and the company has signed Tamil film actor Sivakarthikeyan as brand ambassador, a move aimed at building rapid recall for a new-to-market name in a category where trust and local affinity drive purchase decisions.
The launch expands KJIL’s addressable market by enabling the company to participate in customer segments that exhibit a strong preference for locally positioned jewellery brands, while complementing the existing Kalyan and Candere formats.
Unlike Kalyan’s pan-India format, ATM has been built ground-up for a single state. The company said inventory will be curated specifically for Tamil Nadu preferences with designs, weights and price points aligned to regional occasions and buying patterns, thus positioning ATM to compete directly with entrenched regional jewellery chains rather than Kalyan’s own store network.
Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers India Limited, said:
“Akshaya Thanga Maligai reflects our belief that regional markets offer significant long-term growth opportunities when approached with a truly local proposition. Tamil Nadu is one of India’s largest and most evolved jewellery markets, making it the natural choice for our first regional brand. By combining a distinctly Tamil identity with Kalyan Jewellers’ sourcing capabilities, quality standards and customer-first approach, we believe ATM is well positioned to build meaningful scale across the state through our franchise-led expansion model.”
The company intends to establish the concept in Tamil Nadu before evaluating similar regional formats in other markets.
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Kalyan Jewellers Unveils Akshaya Thanga Maligai (ATM) As Its First Regional Brand; Sivakarthikeyan Named Brand Ambassador
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Kalyan Jewellers Unveils Akshaya Thanga Maligai (ATM) As Its First Regional Brand; Sivakarthikeyan Named Brand Ambassador
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BrandBuzz22 minutes agoKalyan Jewellers Unveils Akshaya Thanga Maligai (ATM) As Its First Regional Brand; Sivakarthikeyan Named Brand Ambassador
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.