BrandBuzz
Choose a special Divine Solitaires diamond to celebrate your unique love story this Valentine’s Day
Every love story is unique — it has its own language and forms of expression! So, it’s but natural that as an ode to your one-in-forever soulmate, you gift them the rarest and most precious natural diamond jewellery from Divine Solitaires this Valentine’s Day
Each of Divine Solitaire’s round, brilliant diamonds are so perfectly cut, you can see the distinguishing 8Hearts & 8Arrows pattern that proves their extraordinary brilliance, fire and sparkle. Only stones with the best cuts reflect the maximum light, appearing brighter than a poorly-cut diamond.
These gems are more than just jewellery—they are an eternal expression of love, so make this Valentine’s Day unforgettable with a diamond that tells your love story to the world!
Radiant Rings
These solitaire rings expertly crafted in 18kt gold reflect elegance and charm making them the perfect gift to woo your loved one with! Stylishly combining classic appeal with contemporary style in their intricate designs and shapes and celebrating glittering solitaires at the centre, these rings will seal your love forever.


Princess – Cut Pendants
These stunning 18k-gold plated solitaire pendants, spell sophistication! With their delicate and contemporary designs, they make excellent gifts for the modern woman who loves to carry a little sparkle on her to work every day.



Bejeweled Earrings
This Valentine’s Day, treat your partner to a pair of magnificent diamond solitaire earrings crafted in 18kt gold and watch your love story walk into its next big milestone! These earrings are designed for both office use and special occasions, featuring versatile and contemporary styles.


BrandBuzz
Dhirsons Jewellers Celebrates Akshaya Tritiya with ‘Sone Ka Rishta’
Honouring Gold as a Legacy Across Generations
Marking the auspicious occasion of Akshaya Tritiya, Dhirsons Jewellers, Dhiraj Dhir Group, Lajpat Nagar, unveils its heartfelt campaign, ‘Sone Ka Rishta’, celebrating the timeless emotional and generational value of gold. Rooted in the philosophy of ‘Akshaya’, that which never diminishes, the campaign brings alive the idea that gold is not merely an ornament, but a symbol of relationships, memories, and legacy.
With a strong emotional narrative, the campaign highlights how every piece of jewellery carries meaning beyond its material worth, be it a mother’s blessing, a daughter’s new beginning, or a cherished moment that evolves into a lifelong memory. The campaign encourages consumers to move beyond transactional buying and embrace gold as something that endures across generations.
Speaking on the campaign, Raghav Dhir, Managing Director, Dhirsons Jewellers, Dhiraj Dhir Group, Lajpat Nagar added,

“Akshaya Tritiya has always been a key moment for gold buying in India, but today’s consumer is also seeking meaning and long-term value. Through ‘Sone Ka Rishta’, we are reinforcing Dhirsons’ commitment to offering jewellery that is not only timeless in design but also significant in emotion, something that truly stays with you across generations.”
Adding to this, Riva Dhir, Creative Director, Dhirsons Jewellers, Dhiraj Dhir Group, Lajpat Nagar said,
“With ‘Sone Ka Rishta’, we wanted to bring out the deeper emotional significance of gold, especially on an occasion like Akshaya Tritiya. For us, jewellery is not just about design or craftsmanship; it is about the stories it holds and the relationships it represents. Every piece we create is meant to be cherished today and passed on tomorrow, carrying forward a legacy that never diminishes.”

The campaign is supported by a curated collection of handcrafted gold jewellery, designed to reflect both tradition and contemporary elegance. With attractive offers, including making charges starting at 5%, Dhirsons aims to make this auspicious purchase even more meaningful for its customers.
This Akshaya Tritiya, Dhirsons Jewellers invites patrons to not just bring home gold, but to bring home something that stays forever.
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