BrandBuzz
Choose a special Divine Solitaires diamond to celebrate your unique love story this Valentine’s Day
Every love story is unique — it has its own language and forms of expression! So, it’s but natural that as an ode to your one-in-forever soulmate, you gift them the rarest and most precious natural diamond jewellery from Divine Solitaires this Valentine’s Day
Each of Divine Solitaire’s round, brilliant diamonds are so perfectly cut, you can see the distinguishing 8Hearts & 8Arrows pattern that proves their extraordinary brilliance, fire and sparkle. Only stones with the best cuts reflect the maximum light, appearing brighter than a poorly-cut diamond.
These gems are more than just jewellery—they are an eternal expression of love, so make this Valentine’s Day unforgettable with a diamond that tells your love story to the world!
Radiant Rings
These solitaire rings expertly crafted in 18kt gold reflect elegance and charm making them the perfect gift to woo your loved one with! Stylishly combining classic appeal with contemporary style in their intricate designs and shapes and celebrating glittering solitaires at the centre, these rings will seal your love forever.
Princess – Cut Pendants
These stunning 18k-gold plated solitaire pendants, spell sophistication! With their delicate and contemporary designs, they make excellent gifts for the modern woman who loves to carry a little sparkle on her to work every day.
Bejeweled Earrings
This Valentine’s Day, treat your partner to a pair of magnificent diamond solitaire earrings crafted in 18kt gold and watch your love story walk into its next big milestone! These earrings are designed for both office use and special occasions, featuring versatile and contemporary styles.
BrandBuzz
The “Third Umpire” For Diamonds: IGI and Gujarat Titans Drive Transparency In New Campaign
~IGI and Gujarat Titans Team Up To Ask: “Who Certified Your Diamond?” ~
~Just As Cricket Relies On The Third Umpire, Diamond Purchases Demand Independent Verification.~
International Gemological Institute (IGI) launched three new digital films in partnership with the Gujarat Titans, highlighting the lack of independent verification and urging consumers to question the practice of self-certification in diamond purchases.
The campaign, “Heere Ki Asli Pehchaan,” draws a direct parallel between the two worlds. While cricket relies on independent third-party decisions, diamond purchases are still largely driven by subjective trust, even when objective verification is available.
The films, featuring Shubman Gill, Rahul Tewatia, and Washington Sundar, play out across familiar situations, from marriage proposals to self-certification of diamonds and visits to family jewellers. Each scenario returns to the same pivotal question: “Who has certified the diamond?”
To maximize reach across diverse markets, IGI is scaling the #HeereKiAsliPehchaan campaign through a digital-first approach on YouTube and Instagram, driving nationwide awareness and deeper consumer engagement.
Tehmasp Printer, Global CEO at IGI, said:
“Every conscious buyer needs to question certification. Certification exists, but it is not always demanded. If more consumers start asking who has certified a diamond, it changes the nature of the purchase.”
As transparency becomes increasingly important across all sectors, diamond certification is shifting from a back-end industry practice to a front-end consumer expectation.
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.