BrandBuzz

Choose a special Divine Solitaires diamond to celebrate your unique love story this Valentine’s Day

Published

2 years ago

January 9, 2025

Every love story is unique — it has its own language and forms of expression! So, it’s but natural that as an ode to your one-in-forever soulmate, you gift them the rarest and most precious natural diamond jewellery from Divine Solitaires this Valentine’s Day

Each of Divine Solitaire’s round, brilliant diamonds are so perfectly cut, you can see the distinguishing 8Hearts & 8Arrows pattern that proves their extraordinary brilliance, fire and sparkle. Only stones with the best cuts reflect the maximum light, appearing brighter than a poorly-cut diamond.

These gems are more than just jewellery—they are an eternal expression of love, so make this Valentine’s Day unforgettable with a diamond that tells your love story to the world!

Radiant Rings

These solitaire rings expertly crafted in 18kt gold reflect elegance and charm making them the perfect gift to woo your loved one with! Stylishly combining classic appeal with contemporary style in their intricate designs and shapes and celebrating glittering solitaires at the centre, these rings will seal your love forever.

Princess – Cut Pendants

These stunning 18k-gold plated solitaire pendants, spell sophistication! With their delicate and contemporary designs, they make excellent gifts for the modern woman who loves to carry a little sparkle on her to work every day.

Bejeweled Earrings

This Valentine’s Day, treat your partner to a pair of magnificent diamond solitaire earrings crafted in 18kt gold and watch your love story walk into its next big milestone! These earrings are designed for both office use and special occasions, featuring versatile and contemporary styles.

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BrandBuzz

IAGES’ New Film Moves #PehlaCheckIAGES From Awareness To Habit This Festive Season

Through These Engaging Films, IAGES Urges Gold Buyers To Choose Only Accredited Retailers So As To Be Assured Of Transparent Business Practices, Ethically Sourced Gold and Hallmarked Gold Jewellery, Even Before They Step Out To Make The Purchase

Published

5 hours ago

November 2, 2026

JewelBuzz Spread The Buzz

The Indian Association for Gold Excellence and Standards (IAGES) is empowering gold buyers this festive season to make informed purchases by amplifying awareness about its #PehlaCheckIAGES campaign through an engaging ad film created to build assurance and trust among buyers.

Since its launch in December 2025, the ‘Before you buy Gold, #PehlaCheckIAGES’ campaign has urged consumers through diverse outdoor advertising formats and digital platforms to always verify their jeweller’s accreditation before they step out to purchase or exchange their gold.

With the new film, the Self-Regulatory Organisation formed for and by the gold industry, aims to deepen the recall value of its campaign by moving beyond awareness to making #PehlaCheckIAGES a habit this festive season. The film draws inspiration from the festive and wedding season as well as from everyday life and aims to make checking for an accreditation as normal as checking for every other tiny detail, as in these three scenarios.

Kaushlendra Sinha, CEO, IAGES said:

“From the time we launched this campaign almost a year ago, we have been relentless in our pursuit of reaching as many people as we can with our ‘Before you buy Gold, #PehlaCheckIAGES’ campaign, so that consumers never have to purchase gold again with any doubts or fears. Unveiling the first of our three-film series during this period of celebrations is an extension of that endeavour. Our goal is to help consumers follow the simple habit of verifying a jeweller’s accreditation before they buy or exchange gold.”

The first of its three-film series targets festive buying and is set in a colony lit up for Diwali. The film features a hyper Aunty in a colony lit up for Diwali who tracks every guest, gift box and shopping bag. However, when she herself steps out dressed in gold, people from the colony ask her the one question she has never asked herself — has she checked her jeweller’s IAGES accreditation?

Film Link: