As Maharashtra prepares to welcome Lord Ganesha, P. N. Gadgil & Sons (PNGS) continues its celebration of the state’s living heritage with ‘Dagina Maharashtra-cha — Since 1832’, bringing together jewellery, devotion, craftsmanship, and festive traditions that have been part of Maharashtrian homes for generations.

Following the brand’s recent tribute to the Wari through its ‘Dagina Maharashtra-cha’ initiative, PNGS now turns to one of Maharashtra’s most beloved celebrations, Ganeshotsav. The Ganeshotsav chapter forms part of the larger campaign, which seeks to celebrate Maharashtra’s cultural identity through the festivals, traditions, craftsmanship, and symbols that continue to shape the state’s heritage.

Through a curated selection of silver Ganpati idols, silver decorative ornaments, traditional Maharashtrian gold jewellery, and silver puja essentials, PNGS brings together the many ways in which precious metals have found a place in Maharashtra’s homes, celebrations, and rituals across generations.

A Ganpati Rooted in Silver

For generations, Ganeshotsav in Maharashtra has been about more than welcoming a deity into the home. It is a time when families come together, homes are prepared, traditions are revisited, and age-old rituals take centre stage.

Adding to this spirit, PNGS brings forth its collection of silver Ganpati idols alongside dedicated silver Ganpati ornaments and puja essentials, priced up to Rs 1.5 lakh. Crafted to reflect the reverence associated with the festival, each piece brings together the auspiciousness of Lord Ganesha with the enduring appeal of silver craftsmanship. From silver thalis, diyas, samais, and utensils to special silver decorative offerings for Bappa, these items are designed as keepsakes that can be brought out year after year and eventually passed down through generations.

Where Maharashtra’s Gold Jewellery Traditions Meet the Festive Season

The celebration extends beyond silver offerings, bringing the broader spirit of ‘Dagina Maharashtra-cha’ into the festive season with PNGS’s exquisite gold jewellery collection. Traditional Maharashtrian gold jewellery has long been an expression of identity, occasion, and heritage, with distinctive designs continuing to find relevance across generations.

As part of the Ganeshotsav offering, PNGS presents a premium selection of traditional Maharashtrian gold jewellery, with pieces starting Rs 3.8 lakh. Bringing together heritage-inspired designs and master craftsmanship, this collection features iconic gold pieces crafted for festive gatherings, family rituals, and grand celebrations.

Aditya Modak, COO & CFO, P. N. Gadgil & Sons said:

“Maharashtra’s festivals are deeply connected to its traditions, and jewellery has always been an important part of how those traditions are expressed and carried forward. With ‘Dagina Maharashtra-cha’, we want to celebrate these cultural moments not just as occasions on the calendar, but as stories that belong to every Maharashtrian family. After beginning with the Wari, Ganeshotsav is a natural continuation of that journey.

Through our silver Ganpati idols, silver ornaments, heritage gold jewellery, and puja essentials, we are bringing together the beauty of craftsmanship and the emotion of tradition, in a way that can become part of celebrations for generations.”

A Festive Journey Through Maharashtra

For PNGS, the Ganeshotsav collection marks another chapter in its larger ‘Dagina Maharashtra-cha — Since 1832’ narrative, which seeks to celebrate the state through its symbols, stories, festivals, and traditions.

Beginning with the Wari and now moving into Ganeshotsav, the campaign brings different facets of Maharashtra’s cultural heritage into focus throughout the year. The journey will continue through the festive calendar extending into Navratri, Diwali and beyond with each occasion offering an opportunity to explore another part of the state’s rich cultural fabric.

The Ganeshotsav collection is available across all PNGS stores, offering families an opportunity to bring a piece of Maharashtra’s festive heritage into their celebrations.