At the prestigious Femina Women Achievers South 2025, three leading women entrepreneurs from the jewellery industry—Krithika Challani, Mrs. Swetha Challani, and Mrs. Sruthi Challani—were honoured with the “Excellence in Jewellery Design and Entrepreneurship” award for their outstanding contributions to the sector.

Mrs. Krithika Challani, Director, Arckz – All Day Silver Jewellery, received the award from the Hon’ble Minister Mr. P. T. R. Palanivelrajan, in recognition of her leadership and innovative approach in building a contemporary silver jewellery brand.

During the same ceremony, Swetha Challani, Director, Lille by Challani, was felicitated for her excellence in minimalistic gold and diamond jewellery. The award acknowledged her creative vision and innovative efforts that have helped redefine modern, understated jewellery aesthetics.

Mrs. Sruthi Challani, Director, Fedha by Challani, was also presented with the coveted honour by the Hon’ble Minister for IT, Tamil Nadu, Mr. P. T. R. Palanivelrajan. A multi-talented entrepreneur, she was recognised for successfully creating a distinctive silver jewellery collective that has made a significant impact on the silver jewellery segment.

Each sister was recognised for building a distinct brand identity that resonates with today’s evolving consumer:

• Sruthi Challani for Fedha by Challani
• Swetha Challani for Lille by Challani
• Krithika Challani for Arckz – All Day Silver Jewellery

The awards honour their unique design sensibilities, strong entrepreneurial vision, and commitment to crafting modern jewellery brands that blend creativity, craftsmanship, and market relevance. Together, the Challani sisters exemplify a new generation of women leaders shaping the future of the Indian jewellery industry—one distinctive brand at a time.