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Challani Sisters Honoured for Excellence in Jewellery Design and Entrepreneurship at Femina Achievers 2025

The recognition celebrates their individual brands and contributions to contemporary jewellery design and entrepreneurship.

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At the prestigious Femina Women Achievers South 2025, three leading women entrepreneurs from the jewellery industry—Krithika Challani, Mrs. Swetha Challani, and Mrs. Sruthi Challani—were honoured with the “Excellence in Jewellery Design and Entrepreneurship” award for their outstanding contributions to the sector.

Mrs. Krithika Challani, Director, Arckz – All Day Silver Jewellery, received the award from the Hon’ble Minister Mr. P. T. R. Palanivelrajan, in recognition of her leadership and innovative approach in building a contemporary silver jewellery brand.

During the same ceremony, Swetha Challani, Director, Lille by Challani, was felicitated for her excellence in minimalistic gold and diamond jewellery. The award acknowledged her creative vision and innovative efforts that have helped redefine modern, understated jewellery aesthetics.

Mrs. Sruthi Challani, Director, Fedha by Challani, was also presented with the coveted honour by the Hon’ble Minister for IT, Tamil Nadu, Mr. P. T. R. Palanivelrajan. A multi-talented entrepreneur, she was recognised for successfully creating a distinctive silver jewellery collective that has made a significant impact on the silver jewellery segment.

Each sister was recognised for building a distinct brand identity that resonates with today’s evolving consumer:

  • Sruthi Challani for Fedha by Challani
  • Swetha Challani for Lille by Challani
  • Krithika Challani for Arckz – All Day Silver Jewellery

The awards honour their unique design sensibilities, strong entrepreneurial vision, and commitment to crafting modern jewellery brands that blend creativity, craftsmanship, and market relevance. Together, the Challani sisters exemplify a new generation of women leaders shaping the future of the Indian jewellery industry—one distinctive brand at a time.

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National News

Outstanding gold-backed loans  surge by  128% from a year earlier

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India’s appetite for borrowing against gold is reshaping the country’s credit landscape. Outstanding gold-backed loans have surged 128% from a year earlier, crossing Rs.4 lakh crore ($48 billion) for the first time, according to data from the Reserve Bank of India. As of Jan. 31, loans secured by gold jewellery stood at Rs.4,00,517 crore, marking one of the fastest expansions in retail credit in recent years.

The boom in gold loans has helped propel overall non-food bank credit growth to 14.4% year-on-year. Personal loans now account for 34.5% of total bank lending, outpacing other segments and underscoring a broader shift toward consumer-driven credit expansion

Gold loans alone contributed roughly 9% of incremental bank credit during the period. Between January 2024 and January 2026, outstanding gold-backed credit rose by nearly Rs.3.1 lakh crore—an increase of about 338% over two years—more than quadrupling the size of the portfolio.

Two factors are driving the surge. First, gold prices have climbed roughly 152% over the past two years, increasing the collateral value of household holdings. Second, regulatory guidance requiring banks to classify loans secured by gold explicitly as gold loans has sharpened reporting and accelerated balance-sheet growth in the segment.

The trend highlights a distinctive feature of India’s financial system: households’ vast stock of physical gold, long viewed primarily as a store of wealth, is increasingly being mobilized as collateral for formal credit.

While personal lending and credit to nonbank financial companies within the services sector continue to expand rapidly, industrial credit remains uneven. Loans to micro, small and medium enterprises are growing steadily, but borrowing by large corporations has stayed relatively muted.

Since March 21, 2025, banks have added Rs.21.8 lakh crore to their non-food loan books, translating into 12% growth for the financial year to date. Yet it is gold—rather than factories or infrastructure—that is emerging as one of the most dynamic engines of India’s current credit cycle.

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