BrandBuzz
Celebrate Gudi Padwa with Exclusive Festive Collections and Unbeatable Offers with PNG Jewellers
The brand’s omnichannel campaign highlights new designs and exclusive offers in popular collections such as Polmi, Saptam, Pratha, Katha, and Enaa.
To usher in the Maharashtrian New Year with pomp and splendour, PNG Jewellers, Maharashtra’s most trusted corporate family jewellery brand, celebrates the occasion with stunning festive collections such as Polmi, Saptam, Pratha, Katha, and Enaa. From March 24 to April 30, 2025, the brand doubles up with attractive offers for its customers across all stores.
Gudi Padwa, which marks the beginning of the new year, is an auspicious time of new beginnings and prosperity. Keeping this spirit alive, PNG Jewellers’ latest campaign highlights attractive offers on an exquisite range of traditional and contemporary gold, diamond, platinum and silver jewellery, perfect for wedding shopping, festive gifting, personal indulgence, or starting new investments in gold.
At the heart of this campaign is the Polmi Collection – featuring Polki (uncut) diamonds designed with old-world craftsmanship for both elegant and chic looks. From statement necklaces to delicate bracelets, each piece is crafted to highlight the natural beauty of polki, offering a fresh perspective on this traditional jewellery. The collection draws inspiration from the jewellery of ancient queens, positioning it as a must-have for the modern woman who seeks to embrace her inner royalty. While exuding a royal aura, the Polmi Collection is designed to be within reach, allowing every woman to adorn herself with these timeless pieces without compromising on quality or elegance.
Sharing his excitement about market expectations, Dr. Saurabh Gadgil, Chairman and Managing Director of PNG Jewellers, said, “Gold prices touching new highs have not deterred demand; instead, they have reaffirmed gold’s status as a timeless investment and cultural necessity. Consumers are adapting to these price shifts by exchanging old gold for new jewellery, ensuring liquidity while fulfilling their festive and wedding-related purchases. With Gudi Padwa marking an auspicious period for new beginnings, we see strong customer interest in traditional gold jewellery and studded collections. Additionally, the ongoing Maharashtrian wedding season is further driving demand, as many customers prefer to take delivery of their jewellery on such significant occasions. Since gold buying in India is deeply sentiment-driven rather than purely price-sensitive, we remain confident of a vibrant and prosperous Gudi Padwa season for the industry“
To make this Gudi Padwa truly memorable, PNG Jewellers is offering a 0% deduction on the old gold exchange, up to 30% off on gold jewellery-making charges, and up to 100% off on diamond jewellery-making charges.
BrandBuzz
Indriya unveils ‘Devi’, a Navaratri Collection celebrating the Divine Feminine
Devi draws inspiration from ancient legends, divine motifs and cultural artistry, and embodies strength, grace, and the essence of the modern feminine journey
Indriya, Aditya Birla Jewellery, is proud to present ‘Devi’—a radiant new collection that celebrates the eternal feminine spirit. Launched in the auspicious lead-up to Navratri, ‘Devi’ is an ode to every woman, embodying strength, compassion, and grace, and reflecting the timeless essence of the Goddess within her.
At the heart of ‘Devi‘ is Mata ni Pachedi, a centuries-old textile art from Gujarat that depicts stories of the goddess through her devotees, floral motifs, and temple icons. Traditionally created with hand block printing and freehand painting, this craft has been reimagined in jewellery design, blending heritage with modern expression.
The collection also draws inspiration from the Kaliganthi, a revered necklace of seven amulet-shaped units symbolising the seven divine mothers. Once cherished by brides as a protective charm of heritage and legacy, its motifs are rediscovered in the context of Devi as timeless symbols of perseverance, power, and eternal beauty.
Speaking on the launch, Sandeep Kohli, CEO, Indriya, said, “At Indriya, our vision has always been to create jewellery that reflects artistry, emotion, and heritage. Devi is not just a collection. It is a celebration of the divinity within every woman. It reminds us that each woman carries the strength of the Goddess in her, resilient, radiant, and timeless.”
Abhishek Rastogi, Head of Design, Indriya, said, “The design journey of ‘Devi’ draws inspiration from revered motifs like Mata ni Pachedi and the Kaliganthi. Each piece integrates sacred symbolism—lotuses, celestial patterns, and amulets—with refined craftsmanship and modern sensibilities. The result is a collection that celebrates this feminine spirit.”
This creation is a reflection of Indriya’s deep commitment to preserving traditional kaarigari and celebrating the rich legacy of Gujarat through timeless design. With ‘Devi’, we continue our role as custodians of India’s artistic and historical narratives, giving heritage a contemporary voice that resonates today.
Since its inception in 2024, the brand has expanded rapidly across the country, establishing a strong presence in the North, South, and Western regions. With a growing network of now 29 stores across North, South, East and West India, including six in Delhi; four in Hyderabad; three each in Mumbai and Pune; two each in Ahmedabad, Jaipur, Patna, and in Uttar Pradesh—with one store each in Lucknow and Prayagraj; and one each in Indore, Jodhpur, Surat, Vijayawada, and Odisha—reflecting Indriya’s growing footprint and commitment to making finely crafted jewellery more accessible to consumers.
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.