Mumbai-based luxury jewellery brand Oropel, founded by Neeti Patwa, introduces Sajra, a vibrant collection that reimagines classic diamond jewellery with a refreshing twist of enamel and contemporary design

Each piece in Sajra is handcrafted in 14K gold, set with certified lab-grown or mined diamonds, and elevated with vivid enamel detailing. The collection ranges from ₹25,000 to ₹3,45,000 and offers a wide selection of versatile designs for modern women who want their jewellery to feel personal yet effortless.

Key highlights include bold statement hoops that frame the face with just the right balance of sparkle and colour; finely crafted rings perfect for stacking or solo styling; delicate chain bracelets that double up as everyday essentials or special occasion accents; minimalist drop earrings that are sleek yet striking; and subtle studs that add a playful pop to day-to-night looks.

All pieces can be customised in preferred enamel shades and diamond options, giving buyers the freedom to make each piece truly their own.

“For me, Sajra is the jewelry version of a beautiful part of ‘Kun Faya Kun’ which talks about optimism and faith and its power to replace darkness with colour and freshness,” says Neeti Patwa, Oropel’s Founder. “I wanted to craft jewelry that feels like hope made tangible, blending classic diamonds with vibrant enamel to create pieces that are timeless yet bold, personal yet universal. Wear them, and let your story shine.”

The highlight of the evening was a stunning runway presentation featuring 8 models adorned in NUWA pieces, with celebrity showstopper Nimrat Kaur bringing the collection’s spirit to life. Adding to the allure of the evening was a creative collaboration with renowned fashion designer Nikhita Tandon. Her specially curated western couture ensembles were crafted to complement the elegance of the NUWA collection.

The NUWA campaign, fronted by Bollywood icon and brand ambassador Kareena Kapoor Khan, celebrates the strength, elegance, and versatility of today’s woman. With the tagline #ShineOutLoud, the campaign encourages women to embrace their bold individuality through designs that speak for themselves.

Commenting on the launch of the collection, MP Ahammad, Chairman, Malabar Group said, “Further building on the theme of abstract and contemporary forms and the resilience of modern women, our latest NUWA collection redefines versatility to match every mood, occasion, and ensemble, while also redefining luxury — grand in design, yet light in feel.”

Inspired by modern silhouettes, abstract designs with a contemporary edge, NUWA collection boasts of innovative designs such as 2-in-1 rings, zipper-inspired necklaces, modern earring styles, rotating bangles, etc. The collection also has intricately designed Italian chains, adding timeless elegance. At accessible price points, the collection is available at all our 400+ Malabar Gold & Diamonds showrooms across the world.

Each piece in the Nuwa collection is thoughtfully conceived and meticulously crafted at Malabar’s state-of-the-art diamond design studio in Mumbai. Every natural diamond above 0.30 ct used in NUWA and each piece of jewellery undergo a two-way certification process, ensuring that Malabar Gold & Diamonds delivers the highest quality to its customers. 

With a global footprint of over 400 showrooms across 13 countries—including India, the Middle East, the Far East, the USA, the UK, Canada, and Australia—Malabar Gold & Diamonds is renowned for its wide-ranging collections, exceptional quality, and customer-centric approach. Backed by a dedicated team of 25,000 multilingual employees across 26 countries, the brand has served over 15 million satisfied customers worldwide. 

Renowned for its unwavering commitment to customer satisfaction, Malabar upholds its signature Malabar Promises—a suite of customer-first benefits including transparent pricing with detailed cost breakdowns, lifetime free maintenance across all global showrooms, and 100% exchange value for old gold and diamonds. 

Every piece of jewellery is 100% HUID-compliant, ensuring full transparency and authenticity. Certified diamonds undergo a rigorous 28-point quality check, and each purchase is protected with one year of complimentary insurance. 

As a responsible jeweller, Malabar Gold & Diamonds leads with integrity. The brand guarantees ethically sourced gold and diamonds through verified, authorised channels. Backed by international certifications and strict quality control, Malabar ensures every creation meets the highest standards of craftsmanship and conscience. 

Beyond business, the Malabar Group is deeply rooted in giving back — contributing 5% of its profits towards CSR initiatives focused on education, healthcare, housing, environmental sustainability, hunger eradication, and women empowerment. 

The showroom is located on Kanth Road, Moradabad. The inauguration ceremony was held in the presence of  Ghanshyam Dholakia, Founder & Managing Director, Hari Krishna Group,  Bhupendra Singh Chaudhary, State President BJP,  Ritesh Gupta, MLA Moradabad.

Keeping in mind the festive season, Kisna Diamond and Gold Jewellery is offering great offers to its customers. Flat 50% discount on making charges of diamond jewellery and flat 20% discount on making charges of gold jewellery. Along with this, an additional instant discount of 5% is also available on ICICI Bank credit and debit cards.

Ghanshyam Dholakia, Founder & Managing Director, Hari Krishna Group, said, “Moradabad is a rapidly growing city. By entering this market, we are not only expanding our retail network but also strengthening our relationship with our customers. This launch is in line with our vision ‘Har Ghar Kishna’, under which we aim to establish ourselves as India’s fastest growing jewellery brand, so that we can fulfill every woman’s diamond jewellery dream.”

Parag Shah, Director, Kisna said, “Our Moradabad showroom is a blend of traditional beauty and modern elegance, offering customers an exclusive and enriching shopping experience. As the festive season approaches, we invite customers to enjoy our exclusive collections and avail offers that make every occasion even more special.”