BrandBuzz
Cartier’s Iconic Panther Leaps Into the Holidays with a Cute New Tale
Maison unveils a magical festive film where baby panthers bring playful charm to its Paris flagship.
Cartier opens the festive season with a magical night inside its Maison on Rue de la Paix, celebrating the belief that all dreams are possible for those who believe in magic. In its enchanting 2024 holiday campaign, crafted by Publicis Luxe, a tribe of baby panthers springs out of a painting and explores the boutique after dark—tumbling through jewels, ribbons, and hidden corners. By dawn, the tiny creatures leave behind a beautifully decorated boutique, transforming the space into a world of wonder.

The film also spotlights Cartier’s creations in a sensorial way, as each fluid, luminous link of the LOVE Unlimited bracelet catches the glow of a festive tree. With hashtags #CartierMagicalNight and #CartierCelebrates, the Maison reimagines its iconic panther with warmth, playfulness, and festive sparkle—proving once again that heritage and imagination can create the most magical stories.



BrandBuzz
Raniwala 1881 Unveils AAINA: A Poetic Reflection of Legacy and Becoming
The new collection captures the intimate moment of self-reflection before a new beginning, blending heirloom polki, emeralds and diamonds with contemporary expression.
Raniwala 1881 unveils AAINA, a poetic exploration of reflection, legacy and becoming. Meaning “mirror,” AAINA captures the intimate moment where a woman meets herself before stepping into forever. Rooted in tradition yet deeply personal, the collection reflects strength, emotion, joy and quiet introspection. Conceived as a pause in time, AAINA is where memory softens into feeling and heritage transforms into something lived, felt and carried forward.

Crafted with Raniwala 1881’s hallmark artistry, the collection features rare sized polki (uncut diamonds), vivid coloured gemstones, lush emeralds and striking diamonds, brought together through meticulous craftsmanship. Each creation balances ceremonial richness with contemporary restraint, echoing the grandeur of heirlooms while remaining deeply expressive. The silhouettes feel familiar yet renewed, allowing tradition to evolve into design principles that honour lineage without being bound by it.
AAINA unfolds as a journey through emotion and identity, mirroring the many facets of a woman’s inner world. It celebrates not just adornment, but recognition. More than jewellery, AAINA is an inheritance of the soul, crafted once, carried forever. Through this collection, Raniwala 1881 reaffirms its legacy of creating timeless heirlooms that reflect not only history, but the woman who gives them meaning.
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