BrandBuzz
Cartier Opens First West Coast Airport Boutique at LAX
New boutique at Los Angeles International Airport reflects the Maison’s luxury vision and commitment to sustainability, offering a unique experience for travelers.
Cartier has unveiled its first West Coast airport boutique at Los Angeles International Airport (LAX), in collaboration with DFS Group Limited. Located within the Tom Bradley International Terminal, this boutique marks a key step in Cartier’s ongoing global expansion, now spanning 24 boutiques across 19 major airports worldwide. The LAX boutique further solidifies Cartier’s dedication to providing exceptional luxury experiences for travelers.
Designed to capture the essence of Los Angeles, the boutique’s exterior features a champagne gold panel inspired by California’s coastal waves, extending seamlessly into the interior. Inside, the space showcases a sophisticated palette of sandy neutrals, ocean blues, and sunset hues, with Cartier’s signature champagne tones accentuating the design. A stunning mural of the Maison’s iconic panther integrates elements of Los Angeles’ architectural landscape, offering a captivating blend of art and culture for visitors.
Virginie Martignac, Global Travel Retail Director at Cartier, remarked, “The opening of this boutique highlights our commitment to enhancing our presence at key global airports. We are thrilled to collaborate with DFS and LAX to create a unique space that reflects both Cartier’s creativity and the dynamic spirit of Los Angeles.”
Walter Bolognino, President & CEO of Cartier North America, expressed his excitement, stating, “Los Angeles has been home to Cartier for over 50 years, and we are delighted to bring this new experience to travelers from around the world.”
DFS Group also emphasized the significance of the partnership, with Malissa Iannone Akay, Global President of Merchandising and Marketing at DFS, noting, “This boutique strengthens our long-standing collaboration with Cartier, aligning with our mission to offer travelers exclusive and innovative luxury experiences.”
Focusing on sustainability, Cartier aims for the LAX boutique to achieve LEED certification, reinforcing its commitment to responsible luxury. The boutique features a curated selection of Cartier’s iconic jewelry, timepieces, fragrances, and leather goods, offering travelers a glimpse into the world of craftsmanship and creativity that defines the Maison.
BrandBuzz
Mèroh Unveils ‘Promise Collection’ Celebrating Self-Love Through Everyday Fine Jewellery
18K Gold Heart Motif with Certified Diamonds by Mèroh Blends Personal Symbolism with Modern Versatility
Fine jewellery brand Mèroh has introduced its latest line, the Promise Collection, a thoughtfully designed edit that places self-love and personal expression at the forefront of everyday luxury.
At the core of the collection is a sculptural heart motif crafted from two flowing ribbons of 18-karat gold. When held upright, the design subtly reveals the letter “M” — symbolising “mine” — a quiet yet powerful reminder of the promise to choose oneself. The motif reflects both emotional depth and contemporary minimalism, aligning with the brand’s philosophy of meaningful fine jewellery.



Available in yellow, rose, and white gold, and accented with certified diamonds, the pieces are intentionally lightweight and fluid in form. Designed for seamless transitions from day to evening, the collection embodies modern versatility while maintaining refined craftsmanship.



With the Promise Collection, Mèroh continues to champion jewellery that is intimate, expressive, and made for everyday wear — where symbolism meets sophistication in effortlessly wearable designs.
source:Mèroh
-
International News3 hours agoPrecious Metals well supported on safe-haven demand AUGMONT BULLION REPORT
-
National News54 minutes agoReva Diamonds – Wedding Jewellery Is Changing — But Heirlooms Are Still at the Heart of the Celebration
-
International News1 hour agoAGTA announces new award category – Innovative Design Award
-
International News1 day agoPrecious Metals gain after FED minutes AUGMONT BULLION REPORT


