BrandBuzz
CaratLane Unveils Two New Collections for Akshaya Tritiya, Seen on Yami Gautam Dhar
Heritage Meets Fluid Elegance As Kaashika and Leher Collections Reinterpret Tradition With Contemporary Diamond Artistry For Akshaya Tritiya
CaratLane – A TATA Product, recently unveiled 2 new collections just in time for the auspicious occasion of Akshaya Tritiya: Kaashika & Leher — each rooted in different inspirations but unified by CaratLane’s signature contemporary design language. The collections were seen flaunted by Yami Gautam Dhar, the face of CaratLane, across various brand visuals.
The collection, Kaashika, is inspired by the ancient city of ‘Kaashi’, now known as Varanasi. Each design beautifully depicts the artisanal architecture of the city, its brilliance, and its famous temples in all their grandeur. The motifs and textures in 14KT gold and natural diamonds reinterpret the city’s rich heritage through a modern lens — making the jewellery truly wearable art.
Leher, inspired by waves, is beautifully brought to life with real diamonds and blue topaz set in 14KT gold. The designs showcase marvelous craftsmanship through their modern take on oceanic rhythms, expressed through soft curves and layered forms. Each piece is crafted to feel versatile and effortless, making it ideal for everyday elegance while still holding a very distinct design identity.
Speaking on the launch, Saumen Bhaumik, MD – CaratLane, remarked,
“With Kaashika, we set out to celebrate the richness of Indian heritage, drawing inspiration from the architectural grandeur and legacy of Kaashi. In contrast, Leher explores fluidity and movement, inspired by the ever-changing rhythm of waves, resulting in designs that feel light, modern, and expressive. Launched during the auspicious period of Akshaya Tritiya, both collections reflect our continued approach to contemporisation — reimagining traditional inspirations into jewellery that is relevant, versatile, and effortlessly wearable for today’s consumer.”
Currently, customers can avail a special festive offer of flat 50% off on making charges, along with an additional flat 15% off on diamond prices across all diamond jewellery designs. Curated especially for the auspicious occasion of Akshaya Tritiya, the offer encourages customers to mark the occasion with timeless pieces that blend contemporary design with CaratLane’s signature craftsmanship. Customers can experience these stunning collections across CaratLane’s expansive network of 370 stores nationwide, offering an immersive and personalised shopping experience, or conveniently browse and shop online at www.caratlane.com, ensuring a seamless omnichannel journey just in time for the festive celebrations.
BrandBuzz
Puducherry CM, Raashi Khanna Inaugurate Challani Jewellery Mart Flagship Showroom In Puducherry
Actress Raashi Khanna Announced As The Brand Ambassador Of Challani Jewellery Mart
Challani Jewellery Mart, marked a significant milestone with the grand inauguration of its newest flagship showroom in Puducherry.The showroom was inaugurated by the Hon’ble Chief Minister of Puducherry Shri N. Rangasamy, in the presence of acclaimed actress Raashi Khanna, who was officially announced as the Brand Ambassador of Challani Jewellery Mart, making the celebration even more special and memorable. Present at the inauguration were Jayantilal Challani, Chairman- Challani Group of Companies and Gautham Challani, Director- Challani Jewellery Mart.
The newly launched flagship showroom features three magnificent floors, each curated to showcase jewellery in its most exquisite form. The showroom houses an extraordinary collection of timeless gold jewellery, radiant diamond creations, bridal masterpieces, contemporary ornaments .A key highlight of the new outlet was an entire floor exclusively dedicated to silver jewellery, From elegant daily wear to grand festive creations, the silver collections are designed to appeal to every generation and every style preference.
For generations, Challani Jewellery Mart has been more than a jewellery brand. It has been a part of countless celebrations, cherished memories, traditions, and emotions beautifully carried from one generation to another. Continuing this glorious legacy, the brand now brings its signature elegance and unmatched craftsmanship to Puducherry. through a spectacular new destination designed to redefine the jewellery shopping experience.
Every piece at Challani Jewellery Mart is thoughtfully designed to celebrate life’s most precious moments, transforming jewellery into emotions that last forever. Beyond jewellery, the new showroom has been envisioned as a luxurious lifestyle destination where every customer experiences warmth, comfort, grandeur, and personalised attention. The elegant interiors, refined ambience, spacious displays, and exclusive collections together create an experience that is memorable, immersive, and truly world-class.
With a strong and successful presence already winning the hearts of customers in Chennai and Madurai, Challani Jewellery Mart now extends its celebrated legacy to Puducherry. carrying forward its commitment to quality, authenticity, innovation, and timeless craftsmanship.
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