BrandBuzz
Dhirsons Jewellers Celebrates Akshaya Tritiya with ‘Sone Ka Rishta’
Honouring Gold as a Legacy Across Generations
Marking the auspicious occasion of Akshaya Tritiya, Dhirsons Jewellers, Dhiraj Dhir Group, Lajpat Nagar, unveils its heartfelt campaign, ‘Sone Ka Rishta’, celebrating the timeless emotional and generational value of gold. Rooted in the philosophy of ‘Akshaya’, that which never diminishes, the campaign brings alive the idea that gold is not merely an ornament, but a symbol of relationships, memories, and legacy.
With a strong emotional narrative, the campaign highlights how every piece of jewellery carries meaning beyond its material worth, be it a mother’s blessing, a daughter’s new beginning, or a cherished moment that evolves into a lifelong memory. The campaign encourages consumers to move beyond transactional buying and embrace gold as something that endures across generations.
Speaking on the campaign, Raghav Dhir, Managing Director, Dhirsons Jewellers, Dhiraj Dhir Group, Lajpat Nagar added,
“Akshaya Tritiya has always been a key moment for gold buying in India, but today’s consumer is also seeking meaning and long-term value. Through ‘Sone Ka Rishta’, we are reinforcing Dhirsons’ commitment to offering jewellery that is not only timeless in design but also significant in emotion, something that truly stays with you across generations.”
Adding to this, Riva Dhir, Creative Director, Dhirsons Jewellers, Dhiraj Dhir Group, Lajpat Nagar said,
“With ‘Sone Ka Rishta’, we wanted to bring out the deeper emotional significance of gold, especially on an occasion like Akshaya Tritiya. For us, jewellery is not just about design or craftsmanship; it is about the stories it holds and the relationships it represents. Every piece we create is meant to be cherished today and passed on tomorrow, carrying forward a legacy that never diminishes.”
The campaign is supported by a curated collection of handcrafted gold jewellery, designed to reflect both tradition and contemporary elegance. With attractive offers, including making charges starting at 5%, Dhirsons aims to make this auspicious purchase even more meaningful for its customers.
This Akshaya Tritiya, Dhirsons Jewellers invites patrons to not just bring home gold, but to bring home something that stays forever.
BrandBuzz
9 Special Gemstones for this Navratri By Irasva Fine Jewellery
Irasva brings together these versatile pieces to complement every festive look, from understated daytime celebrations to statement evening ensembles.
As Navratri celebrates nine days of devotion and tradition, Irasva Fine Jewellery presents a curated edit of nine jewels, each inspired by the colour of the day and designed to bring a touch of contemporary elegance to the festive season.
Navratri brings with it nine days of celebration, each associated with a distinct colour and its own symbolism. Marking the festive occasion, Irasva Fine Jewellery curates nine exquisite jewels that mirror the vibrant palette of Navratri, ranging from classic diamonds to vivid emeralds, rubies and sapphires.
Known for its contemporary approach to fine jewellery, Irasva brings together these versatile pieces to complement every festive look, from understated daytime celebrations to statement evening ensembles.
Navratri Colours Edit
Day 1 – Orange | Cirielle Diamond Fashion Pendant
The Cirielle Diamond Fashion Pendant brings a vibrant touch of orange to the festive edit with its elegant and refined design.
Price: On Request
Day 2 – White | Ornella Diamond Fashion Bracelet
The Ornella Diamond Fashion Bracelet complements the purity of white with its delicate diamond detailing and sophisticated silhouette.
Price: On Request
Day 3 – Red | Crimselle Ruby & Diamond Stud Earrings
The Crimselle Ruby & Diamond Stud Earrings adds a striking festive touch in red, with an elegant design that makes it ideal for celebratory occasions.
Price: On Request
Day 4 – Royal Blue | Nerra Sapphire & Diamond Fashion Ring
The Nerra Sapphire & Diamond Fashion Ring captures the depth of royal blue through a refined combination of sapphire and diamonds.
Price: On Request
Day 5 – Yellow | Selis Diamond Hoop Bali Earrings
The Selis Diamond Hoop Bali Earrings bring a bright festive feel to the yellow day with their elegant hoop silhouette and diamond detailing.
Price: On Request
Day 6 – Green | Lysandra Diamond Cocktail Ring
The Lysandra Diamond Cocktail Ring complements the richness of green with its statement silhouette and refined diamond detailing.
Price: On Request
Day 7 – Grey | Cosmos Diamond Stud Earrings
The Cosmos Diamond Stud Earrings bring understated elegance to the grey day with their timeless and sophisticated design.
Price: On Request
Day 8 – Purple | Lyrisse Diamond Fashion Earrings
The Lyrisse Diamond Fashion Earrings complement the richness of purple with their elegant design and sparkling diamond detailing.
Price: On Request
Day 9 – Peacock Green | Mayura Pearl & Diamond Drop Earrings
The Mayura Pearl & Diamond Drop Earrings reflect the elegance of peacock green with a graceful combination of pearls and diamonds.
Price: On Request
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